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*¼­¹ü¼®,¡¸±¤°í±âȹ·Ð¡¹, 1990, ³ª³²

*¡¸±¤°í´ë»çÀü¡¹, 1986, ³ª³²

*ÇÏÄÚÀÚŰ ¼ÒÀÌÄ¡, ¿À¼¼Áø ¿ª,¡¸±¤°í½É¸®ÀÇ ºÐ¼®¡¹, 1990, ¹ÌÁø»ç

*±è¿ø¼ö, ¡¸±¤°íÇа³·Ð¡¹1984, °æ¹®»ç

*±è¿µÇÑ, ¡¸±¹³» 20°³ ±â¾÷ÀÇ ¸¶ÄÉÆÃ ¼º°ø»ç·Ê. ³²´Ù¸¥ Àü·«¡¹1981, ÇÏÀÌÅ×Å© ¸¶ÄÉÆÃ ¿¬±¸¼Ò

*¾ß¸¶´Ù ¸®¿¡ÀÌ¡¸±â¾÷Àü·«°ú ±¤°íµðÀÚÀÎÀÇ ¿ø¸®¡¹1990, µðÀÚÀÎÇϿ콺

*±èÈÆÃ¶,¡¸¼º°øÀûÀÎ ±¤°íÄ·ÆäÀÎÀ» À§ÇÑ Àü·«Àû »ç°í¹ý¡¹1990, ±è¿µ»ç

*Hubert Rohracher¡¸½É¸®ÇÐ °³·Ð¡¹1990, ¼º¿ø»ç

*±èÀçÀº ¿Ü 3¸í °øÀú¡¸ÀÏ¹Ý ½É¸®ÇС¹1981, ÀÌ´ë ÃâÆÇºÎ

*¡¸¼¼°èÀÇ ±¤°í¡¹¾ð·Ð¿¬±¸¿ø ÃѼ­(9), 1990, Çѱ¹¾ð·Ð¿¬±¸¿ø

*¼Û¿ä¼·, ¸®´ë·æ¡¸Çö´ë±¤°í·Ð¡¹1985, ¼­¿ï ¹«¿ª °æ¿µ»ç

*¡¸±¤°í¿¬±¸¡¹Á¦6ȸ, ¿À¸íȯ, "TV CMÀÇ Ç¥Çö°ú È¿°úÀÇ °ü·ÃºÐ¼®", pp.255-276

*¡¸±¤°í¿¬±¸¡¹Á¦10È£, ÃÖº´·æ, "¹®È­Àû °¡Ä¡¿¡ µû¸¥ ±¤°í°áÁ¤", pp.29-48

*¡¸±¤°í¿¬±¸¡¹Á¦12È£, ¼º¿¬½Å ¿Ü, 'TV±¤°í¿¡ ³ªÅ¸³­ °¡Á· °¡Ä¡°ü ¿¬±¸", pp,77-104

*H.Herbert Fox¡¸A Critique on Creativity in the Sciences¡¹1968

*Huntley Baldwin¡¸How to Create Effective TV Commercials¡¹1989 published by NTC Business Books, a division of NTC Publishing Group, Lincolnwood, Illinois USA

*Albert C.Book, Norman D.Cary and Stanley I.Tannenbaum¡¸The Radio and Television Commercial¡¹1989 published by NTC Business Books, a division of NTC Publishing Group, Lincolnwood, Illinois USA

*D.B.Luca, C.E.Benson¡¸Psychology for Advertisers¡¹1985 published by Garland Publishing Inc, Newyork & London

*Richard Vaughn¡¸How Advertising Works:A Planning Model Revisted¡¹Journal of Advertising Research, Feb/Mar, 1986

*Lee's PR and Research¡¸Çѱ¹ÀÎ ¶óÀÌÇÁ ½ºÅ¸ÀÏ Á¶»ç°á°ú¡¹1990

*¿ù°£¡¸»óǰÁ¤º¸¡¹1990.6¿ù

*¿ù°£¡¸Marketing & Sales¡¹1990.7¿ù

*¡¸Çѱ¹°æÁ¦½Å¹®¡¹1991.3/12-5/29¡º¡»

*¡¸¸ÅÀϰæÁ¦½Å¹®¡¹1990.6/20

*¡¸Áß¾Ó°æÁ¦½Å¹®¡¹1991.9/18

*¡¸µ¿¾ÆÀϺ¸¡¹1991.9/19

*»çº¸¡¸´ëÈ«º¸¡¹1991.4¿ù, 7¿ù

*»çº¸¡¸µ¿¹æ±âȹ¡¹1990.5¿ù, 7¿ù, 1991.1¿ù, 6¿ù, 7¿ù

*»çº¸¡¸»ïÈñ±âȹ¡¹1990.7¿ù, 1991.5¿ù

*»çº¸¡¸¿¤Áö ¾Öµå¡¹1990.11¿ù

*»çº¸¡¸Á¦Àϱâȹ¡¹1991.3¿ù, 6¿ù

*Âü°íÀÚ·á:'Á¦Àϱâȹ''¿¬ÇÕ±¤°í''´ëÈï±âȹ''ÄÚ·¡µå'ÀÇ ½ºÆ÷Ã÷ À½·á ½ÃÀå°ú TV±¤°í¿¡ ´ëÇÑ °ü·ÃÀÚ·á, 1990-1991

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