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±Ç ¿À½Â, "Çö´ë »çȸÀÇ ¼ÒºñÀÚÀÇ ÁöÀ§¿Í ±Ç¸®". ¹ý°ú ¼ÒºñÀÚ º¸È£. »ï¿µ»ç. 1980: PP 12 - 47
±è ¿µ½Å, "¼ÒºñÀÚ º¸È£¿¡ ´ëÇÑ ¼ÒºñÀÚ Åµµ¿¡ °üÇÑ ¿¬±¸" ¼­¿ï´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1977.
-------, "¼ÒºñÀÚ ¹®Á¦ÀÇ À¯Çüº° °æÇè¿¡ °üÇÑ ¿¬±¸". ¼­¿ï´ëÇб³ ´ëÇпø ¹Ú»çÇÐÀ§ ³í¹®, 1991.
±è ¿µÇØ. "¼ÒºñÀÚ ±³À°À» À§ÇÑ ¼ÒºñÀÚ ÀÇ½Ä ¹× ŵµ¿¡ °üÇÑ ¿¬±¸", ¼÷¸í¿©ÀÚ´ëÇб³ »ê¾÷´ëÇпø ¼®»çÇÐÀ§³í¹®, 1986
±è ¿ëÈñ, ¼ÒºñÀÚ °æÁ¦ÇÐ, ¼­¿ï ºñºÀÃâÆÇ»ç. 1987
±è ¿ø¼ö, ¸¶¾ÆÄÏÆÃ °ü¸®·Ð, ¼­¿ï : °æ¹®»ç, 1983.
±è Á¤¿Á, "¿ì¸®³ª¶ó ¼ÒºñÀÚ ±³À°ÀÇ ÇöȲ°ú ¹®Á¦Á¡¿¡ ´ëÇÑ ºÐ¼® ¿¬±¸". ÇѾç´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1982.
¸¶ ÀçÇü. "Marketing°ú Consumerism", 70³â´ëÀÇ ¸¶ÄÉÆÃ, Çѱ¹ ¸¶ÄÉÆÃ °³¹ß¼¾ÅÍ 1971.
¹Ú ±ÍÀÚ, "¿ì¸®³ª¶ó ¼ÒºñÀÚ ±³À°¿¡ °üÇÑ ½ÇÁõÀû ¿¬±¸", ¼÷¸í¿©ÀÚ´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1980
¹Ú ¿î¾Æ, "¼ÒºñÀÚ Åµµ¿Í ¼ÒºñÀÚ ¿ªÇÒ ¼öÇà¿¡ °üÇÑ ¿¬±¸". ¼­¿ï´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1588.
¹é ¿ìÇö. "¿ì¸®³ª¶ó Áß.°íµîÇб³ÀÇ ¼ÒºñÀÚ ±³À°¿¡ °üÇÑ ¿¬±¸", Áß¾Ó´ëÇб³ »çȸ°³¹ß´ëÇпø ¼®»çÇÐÀ§³í¹®, 1981
½Å ¿µ, "Çѱ¹ÀÇ ¼ÒºñÀÚ º¸È£¸¦ À§ÇÑ ¿îµ¿ Àü°³¿¡ °üÇÑ ¿¬±¸" °Ç±¹´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1979
¾ö ÀÓ¼ø, "Çѱ¹¿¡ À־ ¼ÒºñÀÚ º¸È£¿îµ¿ÀÇ Àü°³¹æÇâ¿¡ ´ëÇÑ ¿¬±¸", µ¿¾Æ´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1979
¿À °­¶ô, ¸¶ÄÉÆÃ ¿ø·Ð, ¹Ú¿µ»ç, 1977.
¿À Åü·, »çȸ°úÇÐ µ¥ÀÌŸ ºÐ¼®¹ý ¼­¿ï : ³ª³²ÃâÆÇ»ç, 1986
À¯ Á¦Ãµ, "¼ÒºñÀÚ Åµµ¿Í »óÇ¥¼±ÅÃÇàÀ§¿¡ °üÇÑ ¿¬±¸". ¼º±Õ°ü´ëÇб³ °æ¿µ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1986.
ÀÌ ±ÔÈñ, "ÄÁ½´¸Ó¸®ÁòÀÇ À̳ä°ú ±× »çȸÀû ½ÇÇö¿¡ °üÇÑ ¿¬±¸". °è¸í´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®. 1978
ÀÌ ±âÃá, "¼ÒºñÀÚ ´É·Â°³¹ßÀ» À§ÇÑ ¼ÒºñÀÚ ±³À°¿¡ °üÇÑ ¿¬±¸", ¼­¿ï´ëÇб³ ´ëÇпø ¹Ú»çÇÐÀ§³í¹® 1985
-------, ¼ÒºñÀÚ ±³À°ÇÐ, ±³¹®»ç, 1988.
-------, ¼Û Àμ÷, "¼ÒºñÀÚ ±ÇÀͺ¸È£¸¦ À§ÇÑ Á¤ºÎÀÇ ½ÃÀå °³ÀÔ Å¸´ç¼º ¶í ÃßÁø¹æÇâ", Çѱ¹°¡Á¤°ü¸®ÇÐȸÁö 5±Ç 1È£. 1987: PP 167 - 176
-------, ¼Û Àμ÷, "¼ÒºñÀÚ Á¦Ç°ÀÇ ºñ±³ Å×½ºÆ® Á¤º¸ ºÐ¼®¿¡ ÀÇÇÒ °¡°Ý°ú ǰÁúÀÇ »ó°ü°ü°è ¿¬±¸", Çѱ¹°¡Á¤°ü¸®ÇÐȸÁö. 6±Ç 2È£. 1988: PP 53 - 66
ÀÌ ´ë¼º, "T.V ±¤°í¿¡ ´ëÇÑ 10´ë ÃÊ¡¤Áß¡¤°í±³»ýµéÀÇ ¼ö¿ë ŵµ¿¡ °üÇÑ ½ÇÁõÀû ¿¬±¸". °í·Á´ëÇб³ °æ¿µ´ëÇпø ¼®»çÇÐÀ§³í¹®. 1988
ÀÌ ¼º¹ü, "ÄÁ½´¸Ó¸®ÁòÀÇ ´ëµÎ¿¡ µû¸¥ ¼ÒºñÀÚ º¸È£¿¡ °üÇÑ ¿¬±¸". °æÈñ´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1987.
ÀÌ Á¾±Ç, "Çѱ¹ÀÇ ¼ÒºñÀÚ º¸È£ ¿îµ¿¿¡ °üÇÑ ¿¬±¸". ±¹¹Î´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§ ³í¹®, 1984.
ÀÌ ÇâÀÚ, "¿ì¸®³ª¶ó µµ½ÃÁÖºÎÀÇ ÄÁ½´¸Ó¸®Áò ÀÇ½Ä ¹× ŵµ¿¡ °üÇÑ ¿¬±¸", ¼÷¸í¿©ÀÚ´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1984
ÀÌ Èñ¼÷, "¿ì¸®³ª¶ó Áߵ»çÀÇ ¼ÒºñÀÚÁö½Ä ¹× ¼ÒºñÀÚÁÖÀÇ¿¡ ´ëÇÑ Åµµ¿¡ °üÇÑ ¿¬±¸", ¼­¿ï´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1988
ÀÓ ÀÎÀç, Åë°è¹æ¹ý. ¼­¿ï : ¹Ú¿µ»ç, 1987
ÀÓ ÇöÁÖ, "ÁֺεéÀÇ ¼ÒºñÀÚ Åµµ¿¡ °üÇÑ ¿¬±¸". °Ç±¹´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§ ³í¹®.1985
Àå Èï¼·, "¼ÒºñÀÚÁÖÀÇ¿¡ °üÇÑ ¿¬±¸". °æÈñ´ëÇб³ ´ëÇпø ¹Ú»çÇÐÀ§³í¹®. 1984.
Á¤ ÁøÈ­. "û¼Ò³âÀÇ ¼ÒºñÀÚÁö½Ä°ú ¼ÒºñÀÚ Çൿ¿¡ °üÇÑ ±âÃÊ ¿¬±¸". ¼­¿ï´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®. 1985
ä ¼­ÀÏ, ±è ¹üÁ¾. SPSS/PF+¸¦ ÀÌ¿ëÇÑ Åë°èºÐ¼®, ¼­¿ï : ¹ý¹®»ç 1989
ÃÖ À±¼±. "¼ÒºñÀÚ ±³À°ÀÇ Ã¼°èÂ÷ ¹æ¾È¿¡ °üÇÑ ½ÇÁõ ¿¬±¸". ¼÷¸í¿©ÀÚ´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®, 1980.
ÃÖ Àç¸í. "»óǰÀÇ Ç°Áú Ç¥½Ã¿¡ °üÇÑ ¼ÒºñÀÚ ÇàÅ ºÐ¼®" ³í¹®Áý Á¦ 5Áý ¾Èµ¿´ëÇб³. 1983; PP 403 - 422
ÃÖ È£±Ô, "À¯¿ì¸Ó¸¦ ÀÌ¿ëÇÑ T.V±¤°í¿Í û¼Ò³âµéÀÇ ¼ö¿ëŵµ¿¡ °üÇÑ ¿¬±¸". °í·Á´ëÇб³ °æ¿©´ëÇпø ¼®»çÇÐÀ§³í¹®, 1987.
ÇÑ Èñ¿µ, "»óǰ ÆÇ¸Å Á¤Ã¥ÀÇ Àϼö´ÜÀ¸·Î¼­ÀÇ Æ÷Àå", °æ¿µ³íÁý 1±Ç 1È£, ¼­¿ï´ëÇб³ Çѱ¹ °æ¿µ ¿¬±¸¼Ò. 1961: PP 39 - 67
ÇÔ ºÀÁø, "¼ÒºñÀÚ ¿îµ¿ Àü°³ ¹æÇâ¿¡ °üÇÑ ¿¬±¸" Áß¾Ó´ëÇб³ ´ëÇпø ¹Ú»çÇÐÀ§ ³í¹®. 1984
È« Á¤¼÷, "ÄÁ½´¸Ó¸®Áò¿¡ ´ëÇÑ Çѱ¹ ¼ÒºñÀÚÀÇ Åµµ¿¡ °üÇÑ ¿¬±¸", ÀÌÈ­¿©ÀÚ´ëÇб³ ´ëÇпø ¼®½ÃÇÐÀÎ³í¹®. 1984
á³ÜâѺñý, ô¹ïÌкèÞ. á¼Þ¨íº ïÙóþ - á¼Þ¨íº ÜÁûÞ ªÈ. á¼íÀíºªÎ Î¤ð¹, ÔÔÌÈ : Ê«ïÙÎçëÀÞä

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