1. 김원수, 시장조사론, 서울, 박영사, 1989.
2. 박홍수, 신제품 마케팅, 1991년 발간 예정.
3. 폴링, 리이너스씨 일반화학, 이길상외 역, 서울, 연세대학교 출판부, 1963.
4. 채서일, 마케팅 조사론, 서울, 무역 경영사, 1989.
5. 한국 비누 세제 공업 협동 조합, 비누,세제 90년 봄호, 1990.
6. Cattin, phillippe and Dink R . Wittink(1982), "Commercial Use of Conjoint Analysis: A Survey," Journal of Marketing, Vol.46 (Summer), pp.44 - 53.
7. Green, Paul E., Carroll 3. Douglas and Frank J. Cormoune(1918), "Some New Typre of Fractional Factorial Designs Marketing Experiments," Research in marketing, vol.1, pp.99∼122
8. Green, Paul E. and V. Srinivasan (1978) "Conjoint Analysis in. Consumer Reasearch: Issues and Outlook," Journal of Consumer Reserch, 5(September), pp.103∼122.
9. Hagerty, Michael R.(1985) "Improving the Predictive Power of Conjoint Analysis: the Use of Factor Analysis and Cluster Analysis," Journal of Marketing Research, Vol.22 (May) pp.161 - 184.
10. Mc Fadden, Daniel(1976), "Quantal Choice Analysis : A Survey." Annals of Economics and Social Measurements, 5.
11. Urban, Glen L. and John R. Hauser and Nikhilesh Dholakia, Essentials of New Product Management, Prentice-hall, 1987.
12. 富士經濟硏究所, 88トイレツトリ Goods Marketing, 東京, 1988.