I. 국내문헌

金東基 (1974), 현대유통기구론, 서울 박영사.

金東基 (1984), 마아케팅원론, 서울:박영사.

金元銖 (1981), 거시 마아케팅론, 서울:경문사.

金元銖 (1983), 마아케팅 관리론, 서울:경문사.

尙戊達, (1989), 유통관리, 서울:형설출판사.

愼侑根 외 (1987), 조직환경론, 서울:다산출판사.

吳相洛 (1980), 마아케팅 원론, 서울:박영사.

吳相洛 (1982), 마아케팅 관리론, 서울:박영사.

林鍾沅 (1987), 현대 마아케팅 관리론, 서울:무역경영사

林鍾沅 (1989), 현대 마아케팅 원론, 서울:법문사

韓義泳 (1980), 마아케팅 관리론, 서울:다산출판사.

韓義泳 (1981), 현대 마아케팅론, 서울:다산출판사.

'88 전자·전기공업통계 (1989), 서울:한국전자공업진흥회

한국전자연감 (1989), 서울:전자시보사.

II. 외국문헌

Achrol, Ravi, Singh, and Louis W. Stern (1988), "Environmental Determinants od Decision-Making Uncertainty in Marketing Channel," Journal of Marketing Research, 25 (February), 36-50.

Achrol, Ravi Singh, Toger Reve, and Louis W, Stern (1983), "The Environment of Marketing Channel Dyads:A Framework for Comparative Analysis, " Journal of Marketing, 47 (Fall), 55-67.

Adrkch, Howard E. (1979), Organizations and Environments, Englewood Cliffs, New Jersey:Prentice-Hall.

Anderson, Erin(1985), "The Salesperson as Outside Agent or Employee:A Transaction Cost Analysis," Marketing Science, 4(Summer), 234-254.

Anderson, James C. (1985), "A Measurement Model to Assess Measure-Specific Factors in Multiple-informant Research," Journal of Marketing Research, 22(February), 86-92.

Anderson, James C., and James A. Marus(1984), "A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships," Journal of Marketing, 48 (Fall), 62-74.

Alderson, Wroe(1957), Marketing Behavior and Executive Action:A Functionalist Approach to Marketing Theory, Homewood, Illinois:Richard D. Irwin.

Allen, Robert W., and Lyman W. Parter eds. (1983), Organizational Influence Processes, Glenview:Illinois, Scott, Foreman and Company.

Annastasi. Anne (1982). Psychological Testing, New York:Macmillan Publishers.

Arndt. Johan (1981), "The Political Economy of Marketing Systems:Reviving the Institytional Approach," Journal of Macromarketing, 1 (Spring), 36-47.

Arndt, Johan (1983), "The Political Economy Paradigm:Foundation for Theory Building in Marketing, 32 (April), 21-28.

Astley, S. Grahan, and Paramjit S. Sachdeva (1984), "Structural Source of Intraorganizational Power:A Theoretical Synthesis," Academy of Management Review, 9 (no. 1), 104-113.

Bacharach, Samuel B., and Edward J. Lawler (1980), Power and Politics in Organizations, San Francisco:Jossey-Bass.

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Benson, J. Kenneth (1975), "The Interorganizational Network As a Political Economy," Administrative Science Quarterly, 20(June), 229-249.

Bernson, Mark L ., Donald M. Levine, and Mattew Goldstein (1983), Intermediate Statistical Methods and Applications, Englewood Cliffs, New Jersey:Prentice-Hall.

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Brown, James R., (1981), "A Cross-Channel Comparison of Supplier- Retailer Relation," Journal of Retailing, 57(Winter), 3-18.

Brown, James R., and Gary L. Frazier (1978), "The Application of Channel Power:Its Effects and Connotations," in Subhash C. Jain ed., Research Frontiess im Marketing:Dislogues and Directions, Chicago:American Marketing, 266-270.

Brown, James R., and Ralph L. Day (1981), "Measure of Manifest Conflict in Distribution Channels," Journal of Marketing Research, 18 9August), 263-274.

Brown, James R., Robert F. Lusch, and Darrel D. Muehling(1983). "Conflict and Power\Dependence Relation im Retailer-Supplier Channel, "Journal of Retailing, 59 (Winter), 53-80.

Buckin, Louis (1972), Competition and Evolution in the Distributive Trades, Englewood Cliffs, Mew Jersey:Prentice- Hall.

Butaney, Gul, and Lawrence H. Workzel (1988), "Distributor Power v.s. Manufacturer Power:The Customer Role," Journal of Marketing, 52(Junuary), 52-63.

Cadotte, Ernest R., and Louis W. Stern (1979), "A Process Model of Interorganizational Relations in Marketing Channels," Research im Marketing, 2, 127-158.

Campbell, D. T., and D. W. Fisk (1959), "Convergent, and Discriminant Validation by the Multi-trait Multi-method Matrix," Psychological Bulletin, 56(no. 2) 81-105.

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Childers, Terry L. Robert, and David M. Bousche (1984), "Assessment of the Pyschometric Properties of Alternative Measures of Cooperation and Its Antecedents within Marketing Channel," in Russel W. Belk et als. (eds.) , AMA Educators' Proceedings, Chicago:American Marketing Association, 256-260.

Churchil, Gilbert A., Jr. (1979), "A Paradigm for Developing Better Measures of Marketing Constructs," Journal of Marketing Research, 16(February), 64-73.

Churchil, Gilbert A., Jr. (1987), Marketing Research:Methodological Foundations, Chicago:The Dryden Press.

Daft, Richard L. (1986), Organization Theory and Design, St. Paul, Minnesota:West Publishing Company.

Dahl, Robert A. (1957), "The Concept of Power," Behavioral Science, 2 (July), 201-218.

Dillon, Willam r., and Matthew Goldstein (1984), Multivariate Analysis Methods and Applications, New York:John Wiley & Sons.

Dilts, Jeffery C. (1985), "A Cross-Channel Comparison of Channel Conflict," in Robert F. Rusch et als. (eds.), AMA Edycators' Proceedings, Chicago:American Marketing Association, 166-171.

Dwyer, F. Robert (1980), "Channel -Member Satisfaction:Laboratory Insights," Journal of Retailing, 56 (Summer), 45-65.

Dwyer. F. Robert, and Richard H. Kolbe (1984), "On the Measurement of Interorganizational Decision Structure Properties," in Russel W. Belk et als. (eds.), AMA Educators' Proceedings, Chicago:American Marketing Association, 261-265.

Dwyer, F. Robert, and Sejo Oh, (1987), "Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels," Journal of Marketing Research, 24 (November), 347-358.

Dwyer, F. Robert, and Sejo Oh, (1988), "A Transcstion Cost Perspective on Vertical Contractual Structure and Interchannel Competitive Strategies," Journal of Marketing, 52 (April), 21-34.

El-Ansarym Adel I., and Louis W. Stern (1972), "Power Measurement in the Distribution Channel," Journal of Marketing Research, 9 (February), 47-52.

El-Ansarym Adel I. (1975), "Determinants of Power-Dependence in the Distribution Channel, " Journal of Retailing, 51 (Summer), 59-74, 94.

Elbert, Ronald J., and Terence R. Mitchell (1975), Organizational Decision Process:Concepts and Analysis, New York:Crane, Russak and Company.

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Emerson, Richard M., (1962), "Power-Dependence Relations," American Sociological Review, 27 (February), 31-41.

Etgar, Michael (1976a), "Effects of Administrative Control on Efficiency of Vertical Marketing Systems," Journal of Marketing Research, 13 (February), 12-24.

Etgar, Michael(1976b), "Channel Domination and Countervailing Power in Distributive Channels, " Journal of Marketing Research, 13 (August), 254-262.

Etgar, Michael (1978), "Selection of an Effective Channel Control Mix," Journal of Marketing, 42 (July), 53-58.

Etgar, Michael (1979), "Sources and Types of Interchannel Conflict," Journal of Retailing, 55 (Spring), 61-78.

Etzionim Amitai, and Edward W. Lehman (eds.) (1980), A Sociological Reader on Complex Organiations, New York:Holt, Rinehart, and Winston.

Feldman, Robert S. (1985), Sociial Psychology:Theories, Research, and Applicatons, New York:McGraw-Hill.

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Fraziar. Gary L. (1983), "On the Mearsurement of Interfirm Power in Channel of Distribution," Journal of Marketing Research, 20(May), 158-166.

Fraziar, Gary L., and John O. Summers(1986), "Perceptions of Interfirm Power and Its Use Within a Franchise Channel of Distribution," Journal of Marketing Research, 23 (May), 169-176.

Fraziar, Gray L., James D. Gill, and Sudhir H. Kale (1989), "Dealer Dependence Levels and Reciprocal Actions in a Channel of Distribution in a Developing country." Journal of Marketing, 53( January), 50-69.

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Gaski, John F. (1984), "The Theory of Power and Conflict in Channels of Distribution," Journal of Marketing, 48(Summer), 9-29.

Gaski John R. (1986), "Interrelations Among a Channel Entity's Power Sources:Impact of Exercise of Reward and Coercion on Expert, Refernt, and Legitimate Power Source," Journal of Marketing Research, 23(February), 62-77.

Gerloff, Edwin A. (1985), Organization Theory and Desigb, New York:McGraw-Hill.

Gibson, James L., John M. Ivancevich and James H. Donnelly, Jr. (1982), Organizations, Piano, Taxas:Business Publications.

Hage, Jerald, and Michael Aiken (1970), Social Change in Complex Organizations, New York, Randon House.

Hair, Joseph E. Anderson, and Ronald L. Tatham(1967), Multivariate Data Analysis with Reading, New York:Macmillian Publishing Company.

Hamption, David R., Charier E. Summer, and Ross A. Webber (1987), Organizational Behavior and the Practice of Management, Glenview, Illinois:Scott, Foreman and Company.

Heide, John B., and George John (1988), "The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels," Journal of Marketing, 52, 20-35.

Hickson, D. J., C. R. Hinings, C. A. Lee, R. E. Schneck, and J. M. Pennings (1971), "A Strategic Contingeencies' Theory of Intraorganizational Power," Administrative Science Quarterly. 16(no. 2), 216-229.

Hickson, D. J., W. G. Astley, R. J. Bulter, and D. C. Wilson (1981), "Organization As Power," in L. L. Cummings and B. W. Strw eds., Research in Organizational Behavior, Greensich, Conneticut:JAI Press, 150-151.

Hinings, C. R., D. J. Hickson, J. M. Pennings, and R. E. Schneck (1974) "Structural Conditions of Intraorganizational Power." Administrative Science Quarterly, 19 (no. 1), 22-44.

Hodge, B. J. , and William P. Anthony (1988), Organization Theory, Boston:Allyn and Bacon.

Howard, John A. (1965), Marketing Theory, Boston, Massachusetts:Allyn and Bacon.

Hunt, Shelby D., and John R. Nevin (1974), "Power in a Channel of Distribution:Sources and Consquences," Journal of Marketing Research, 11 (May), 186-193.

Hutt, Michael D., Michael P. Mokwa, and Stanley J. Shapiro (1986), "The Politics of Marketing Analyzing the Parallel Political Marketplace," Journal of Marketing, 50(January), 40-51.

Jackson, John H., and Cyrill P. Margan (1982), Organization Theory:A Macro Perspective for Management, Englewood Cliffs, New Jersey:Prentice-Hall.

John, George, and Torger Reve (1982), "The Reliability and Validity of Key Informant Data from Dyadic Relationships im Marketing Channels", Journal of Marketing Research, 19 (November), 517-524.

John, Geogee, and John Martin(1984), "Effects of Organizational Structure of Marketing Planning on Credibility and Utilization on Plan Output," Journal of Marketing Research, 21(May), 170-183.

John, George (1984), "An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel," Journal of Marketing Research, 21 (August), 278-289.

Johnson, Jean, L., Harold F. Koenig, and James R. Brown (1985), "The Bases of Marketing Channel Power:An Exploration and Confirmation of their Underlying Dimensions," in Robert F. Lusch et al. (eds.), AMA Educators' Proceedings, Chicago:American Marketing Association, 160-166.

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Kasulis, Jack J., and Robert E. Speckman (1980), "A Framework for the Use of Power," European Journal of Marketing, 14 (4), 180-191.

Kerlinger, Fred N. (1986), Foundations of Behavioral Research, New York:Holt, Rinehart and Winston.

Kinnear, Thomas C., and James R. Taylor (1987), Marketing Research:An Applied Approach, New York:McGraw-Hill.

Koeing, Harold F., Terrence T. Kroeten, and James R. Brown (1984), "The Bases of Power:Their Effect upon Retailer's Perceptions of Uncertainty," in Russel W. Belk et 민. (eds.), AMA Educators' Proceeding, Chicago:American Marketing Association, 266-270.

Lawrence, Paul., and Jay W. Lorsch (1967), Organizations and Environment:Managing Differentiation and Integration, Boson:University of Harvard.

Little, Robert W. (1986), "Power and Leadership in Marketing Channels," Proceedings of the AMA, Chicago:American Marketing Association, 6-7.

Lusch, Robert F. (1976a), "Sources of Power:Their Impact on Intrachannel Conflict," Journal of Marketing Research, 13 (November), 382-390.

Lusch, Robert F. (1976b), "Channel Conflict:Its Impact on Retailer Operating Performance," Journal of Retailing, 52 (Summer), 3-12, 89.

Lusch, Robert F. (1977), "Franchise Satisfaction:Cause and Consequences." International Journal of Physical Distribution, 7(February), 128-140.

Lusch, Robert F. and James R. Brown (1982), "A Modified Model of Power in the Marketing Channel," Journal of Marketing Research, 19 (August), 312-323.

Mallen, Bruce E. (1963), "A Theory of Retailer-Supplier Control, and Cooperation," Journal of Retailing, 39 (Summer), 29-32, 51.

Mallen, Bruce E. (ed.) (1967), The Marketing Channel:A Conceptual Viewpoint, New York:John Wiley & Sons.

Nachmias, Chava, and David Nachmias (1981), Research Methods in the Social Sciences, New York:St. Martin's Press.

Negandhi, Anant P. (ed.) (1980), Interorganizational Theory, Kent State University Press.

Nonanka, I., and Francesco m. Nicosia (1979), "Marketing Management, Its Environment and Information Processing:A Problem of Organizational Design," Journal of Business Research, 7 (no.4), 277-301.

Norusis, Marija J. (1983), SPSSX:Introductory Statistics Guide, New York:McGraw-Hill.

Norusis, Marija J. (1985), SPSSX:Advanced Statistics Guide, New York:McGraw-Hill.

Norusis, Marija J. (1986), SPSS/PC+, Chicago, Illinois:SPSS Inc.

Norusis, Marija J. (1988), SPSS/PC+ V2.0 Advanced Statistics, Chicago, Illinois:SPSS Inc.

Norusis, Marija J. (1988), SPSS/PC+ V3.0 Update Manual, Chicago, Illinois:SPSS Inc.

Norusis, Marija J. (1988), SPSS Guide to Data Analysis for SPSS/PC+, Chicago, Illinois:SPSS Inc.

Nunally, Jum C. (1978), Psychometric Theory, New York:McGrwa-Hill.

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Peter, J. Paul (1981), "Construct Validity:A Review of Basic Issues and Marketing Practices," Journal of Marketing Research, 18 (May), 133-145.

Pfeffer, Jeffrey (1982), Organizations and Organization Theory, Mashachusetts:Pitman Publishing Inc.

Pfeffer, Jeffrey, and Gerald R. Salancik (1978), The External Control of Organizations:A Resource Dependence Perspective, New York:Harper and Row.

Phillips, Lynn W. (1981), "Assessing Measurement Error in Key Information Reports:A Methodological Note on Organizational Analysis in Marketing," Journal of Marketing Research, 18 (November), 395-415.

Phillips, Lynn W. (1982), "Explaining Control Losses in Corporate Marketing Channel:An Organizational Analysis," Journal of Marketing Research, 19 (November), 525-549.

Piercy, Nigel (1986), Marketing Budgeting:A Political and Organizational Model, London:Croom Helm.

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