A STUDY ON ELECTRIC HOME APPLIANCES SHOW ROOM DESIGN ROOM COORDINATING CORPORATE IMAGE

Dlrected by prof, Han, do Ryong
Sumitted by Hyun, Kwang Sook (Major In Interior Design, Graduate School of Industrial Art, Hong Ik Unltversity)

As the scales of companies are setting bigger the product of merchandise is exploiding. Accordingly, the advertisement of merchandises and the images of companies have become most important factors in managing the business. As a result, it has become necessary to take the policies which rife able to show some specific and characteristic images of the companies to the consumers. We are going to discuss about is one of, the policies the companies can take to effectively inform the potential buyers of their products, and the show room in the place where we can visualize information. We have discussed in this paper how to organize the show room to provide the consumers with the information and image symbolically and effectively.
The show room provides the information of the products and by doffing so promotes the sales and profit of the companies In other words, the showroom is the bridge that connects the products with the consumers, the companies with the buyers. It is the plaza for communication where the companies can advertise the superiority of their products by providing the necessary information and show the corporate image of the company to the potential buyers.

This paper is focused on how to produce the coordination space for corporate image and has been written as follows

In chapter 1, we determine the aim and boundaries of this research and establish the methodology for this work.
In chapter 2, we review the theories on how to organize the show room with the concept of coordinate the corporate Image, and explain why it is necessary to coordinate the corporate image.

In chapter 3, we survey the standing problems in coordinating the show room for electric home appliances and present the idea of how to organize the show room.
In chapter 4, we set up a model show room for electric home appliances which is based on the contemporary theories, researches, and case analyses.

Our conclusion is as follows
1. The show room should provide the corporate idea of the company and the vision of the future.
2. The show room should be organized as the space which has the social and cultural characteristics where the customers and the companies are able to communicate with each other.
3. The show room should be arranged based on the style of living and standard of living.
4. The show room should effectively lead the flow of the viewers by the systematic division arranged by subject of exhibition.
5. The show room should present the corporate image of the company and show their strong will to the high technical audio video system.

6. The show room should have dynamic atmosphere so that the viewers can participate trying the appliances in person and be sure of the differences with other products by feeling and experiencing.

7. The show room should be organized to be the dynamic places by every design factor possible, i e. color, lighting, materials etc...