제1장

1) 金東基, 현대 마아케팅 원론, 서울, 박영사, 1980, pp.706-707.

2) 대한상공회의소, 유통통계자료집, 1988, p.46.

3) 대한상공회의소, 상게서, p.82.

제2장

1) Sheth, Jagdish, "An Integrative Theory of Patronage Preference and Behavior", in Patronage Behavior and Retail Management (William R. Darden and Robert F. Lusch, editors), North-Holland, New York: Elsevier Science Publication Company, Inc., 1983, pp.9-10.

2) Copeland, Melvin T., "Relation of Consumer's Buying Habits to Marketing Methods", Harvard Business Review, (April) 1923, pp.379-384.

3) Reilly, William J., Methods for the Study of Retail Relationships, Bureau of Business Research, 1929, University of Texas Press.

_________, The Law of Gravitation, New York: W.J. Reilly, 1953.

4) Converse, Paul D., "New Loas of Retail Gravitation", Journal of Marketing, 14:4 (October), 1949, pp.379-384.

5) Hollander, Stanley C., "The Wheel of Retailing", Journal of Marketing, 25:3(July), 1960, pp.37-42.

6) Huff, David L., "A Probalistic Analysis of Consumer Spatial Behavior", Emerging Concepts in Marketing, Chicago: American Marketing Association, 1962, pp.443-461.

_______, "A Probalistic Analysis of Shopping Center Trade Areas", Land Economics, 39, 1963, pp.81-90.

_______, "Defining and Estimating a Trade Area", Journal of Marketing, 28:3(July), 1964, pp.34-38.

_______, "A Programmed Solution for Approximating and Optimum Retail Location", Land Economics, 42, 1966, pp.293-301.

_______, "Retail Location Theory", in Theory in Retailing: Traditional and Nontraditional Sources, Proceedings Series, Chicago, American Marketing Association, 1981, pp.109-121.

이에 관한 한국에서의 실증적 연구로는, 李守東, "한국소매기구의 상권분석 및 입지선정에 관한 실증적 연구", 고려대학교 대학원, 박사학위논문, 1985.

7) Hirschman, Elizabeth C., "A Descriptive Theory of Retail Market Structure", Journal of Retailing, 54:4(winter), 1979, pp.20-34.

8) Darden, William R., "A Patronage Model of Consumer Behavior", in Competitive Structure in Retail Markets: The Department Store Perspective, American Marketing Association, 1980, pp.43-52.

9) Sheth, Jagish, "An Integrative Theory of Patronage Preference and Behavior", in Patronage Behavior and Retail Management (Darden, William R. and Robert F. Lusch, editors), New York, North-Holland, elsevier Science Publishing Co., Inc., 1983, pp.9-28.

10) 소비자의 구매의사결정과정 중 정보탐색과정에서 상표 또는 점포에 대한 모든 대안 중 자신이 어느 정도 알고 있는 대안을 인지군(awareness set)이라 하고 전혀 모르는 대안을 비인지군(unawarness set)이라 한다. 인지군은 다시 계속적인 내적 정보탐색을 고려하는 상표 또는 점포군을 긍정적 인지군(evoked set), 더 이상의 정보탐색의 가치가 없다고 판단하는 경우는 부정적 인지군(inept set), 인지는 하고 있으나 기본적으로 무관심한 상표 또는 점포군을 무관심 인지군(inert set)이라 한다. 따라서 소비자는 긍정적 인지군내에서 상표 또는 점포를 선택한다. (Hawkins, Del I., Roger J. Best, and Kenneth A. Coney, Consumer Behavior: Implications for Marketing Strategy, Plano, Texas, Business Publications, Inc., 2nd. edition, pp.479-482.)

11) Tauber, Edward M., "Marketing Notes and Communication, Why Do People Shop?", Journal of Marketing, 36:4(October), 1972, pp.46-49.

12) Rao, Tanniru R., 11 Consumer's Purchase Decision Process: Stochastic Models", Journal of Marketing Research, 6(August), 1969, pp.323-329.

13) Monore, Kent and J. Guiltinan, "A Path-Analysis Exploration of Retail Patronage Influences", Journal of Consumer Research, 2:1(June), 1975, pp.19-28.

14) Darden, William R., :Patronage Model of Consumer Behavior", Competitive Structure in Retail Markets: The Department Store Perspective (Ronald W. Stampfl and Elizabeth Hirschman, editors), Chicago: American Marketing Association, 1980, pp.43-52.

15) Bellenger, Danny N. and George Moschis, "A Socialization Model of Retail Patronage", Advances in Consumer Research (Andrew Mitchell, editor), Proceedings of the Association of Consumer Research, Ann Arbor, Michigan: Association of Consumer Research, Vol.9, 1981, pp.373-378.

16) Marks, Ronald B., "Operationalizing the Concept of Store Image", Journal of Retailing, 52:3(Fall), 1976, pp.37-46.

17) Mason, Joseph Berry and Morris L. Mayer, "Empirical Observations of Consumer Behavior", Journal of Retailing, 48:3(Fall), 1972, pp.17-31.

18) Berry, Leonard, "The Components of Department Store Image: A Theoretical and Empirical Analysis", Journal of Retailing, 45:1(Spring), 1969, pp.3-20.

19) Hansen, Robert A. and Terry Deutscher, "An Empirical Investigation of Attribute Importance in Retail Store Selection" Journal of Retailing, 53:4(Winter), 1977-1978, pp.59-72.

20) Lazer, William and Robert Wyckham, "Perceptual Segementation of Department Store Markets", Journal of Retailing, 45:2(Summer), 1969, pp.3-14.

21) Hirschman, Elizabeth C., Barnett Greenberg, and Dan H. Robertson, "The Intermarket Reliability of Retail Image Research: An Empirical Examination", Journal of Retailing, 54:1(Spring), 1978, pp.3-12.

22) Prasad, V. Kanti, "Socioeconomic Product Risk and Patronage Preference of Retail Shopper", Journal of Marketing, 39:3(July), 1975, pp.42-47.

23) Acito, Franklin and Ronald D. Anderson, "The Influence of Learning on Store Image Differentiation: Ab Empirical Investigation", in Ducators' Proceedings (N. Beckwith et al., editors), Chicago: American Marketing Association, 1979, pp.500-503.

24) Reich, John W., Jeffery M. Ferguson and Marc G. Weinberger, "An Information Integration Analysis of Retail Store Image", Journal of Applied Psychology, 62:5, 1977, pp.609-614.

25) King, Charles and Lawrence J. Ring, "Marketing Positioning Across Retail fashion Institutions: A Comparative Analysis of Store Types", Journal of Retailing, 56:1(Spring), 1980, pp.37-55.

26) Mattson, Bruce, "Situational Influences on Store Choice", Journal of Retailing, 58:3(Fall), 1982, pp.46-58.

27) Dash, Joseph F., Leon G. Schiffman, and Conrad Berenson, "Risk and Personality Related dimensions of Store Choice", Journal of Marketing, 40:1(January), 1976, pp.32-39.

28) Schiffman, Leon G. Joseph f. Dash, and William R. dillon, "The Contribution of Store-Image Characteristics to Store Type Choice", Journal of Retailing, 53:2(Summer), 1977, pp.3-14.

29) Martineau, Pierre, "The Personality of the Retail Store", Harvard Business Review,36(January-February), 1958, p.47.

30) Arons, Leon, "Does Television Viewing Influence Store Image and Shopping Frequency?", Journal of Retailing, 37:3(Fall), 1961, p.1.

31) Kunkel, John H. and Leonard L. Berry "Journal of Marketing, 32:4(October), 1968, p.22.

32) Berry, Leonard, op. cit., p.2.

33) Wyckhamm Robert, G., "Aggregate Department Store Image: Social and Experimental Factors", Proceedings of the American Marketing Association Conference, Chicago: American Marketing Association, 1976, p.333.

34) Doyle, Peter and Ian Fenwick, "How Store Image Affects Shopping Habits in Grocery Chains", Journal of Retailing, 50:4(Winter), 1974-75, pp.39-52.

35) James, Don L., Richard M. Durand and Robert A. Dreves, "The Use of Multi-Attribute Attitude Model in a Store Image Study", Journal of Retailing, 52:2(Summer), 1976, pp.59-70.

36) Mazursky, David and Jacob Jacoby, "Exploring the Development of Store Image", Journal of Retailing, 62(Summer), 1986, p.147.

37) Hildebrandt, Lutz, "Store Image and The Prediction of Performance in Retailing", Journal of Business Research, 17, 1988, pp.91-100.

38) Martineau, Pierre, op. cit., pp.51-52.

39) Fisk, George, I., "A Conceptual Model for Studying Customer Image", Journal of Retailing, 37:4(October), 1961-62, pp.1-8.

40) Kunkel, John H. and Leonard L. Berry, op. cit., pp.21-27.

41) Lindquist, Jay D., "Meaning of Image: A Survey of Empirical and Hypothetical Evidence", Journal of Retailing, 504(winter), 1974-75, pp.29-38.

42) Hansen, Robert A. and Terry Deuscher, op. cit., pp.64-67.

43) 鄭用吉, "대전시내 백화점의 점포이미지 분석`, 경영논집, 21:4, 서울대학교 경영대학 경영연구소, 1987, p.222.

44) Cardozo, Richard N., "How Image Very by Product Class", Journal of Retailing 50:4(Winter), 1974, pp.85-98.

45) Myers, Robert H., "Sharpening Your Store Image", Journal of Retailing, 36:3(Fall), 1960, pp.129-137.

46) Marcus, Burton H., "Image Variation and the Multi-Unit Retail Establishment", Journal of Retailing, (Summer), 1972, pp.29-43.

47) Macdougall, G.H.G, and J.N. Fry, "combining Two Methods of Image Measurement", Journal of Retailing, (Winter), 1974-75, pp.53-61.

48) Kelley, Robert F. and Ronald Stephenson, "The Samantic Differential: An Information Source for Designing Retail Patronage Appeals", Journal of Marketing, 31:4(October)1967, pp.43-47.

49) Singson, Ricardo, op. cit., pp.38-45.

50) James, Don L., Richard M. Durand and Robert A. Dreves, op. cit., pp.23-42.

51) Marks, Ronald B., op. cit., pp.37-46.

52) 鄭用吉, 전게논문, p.228.

53) 蔡瑞一, 마케팅조사론, 무역경영사, 1987, pp.175-177.

54) Kelley, Robert F. and Ronald Stephenson, op. cit., pp.43-47.

55) May, Elenor G., "Practical Applications of Recent Retail Image Research", Journal of Retailing, 50:4(Winter), 1974-75, pp.15-20.

56) Kunkel, John H.E. and Leonard L. Berry op. cit., pp.21-27.

57) Zimmer, Mary R. and Linda L. Golden, "Impressions of Retail Stores: A Content Analysis of Consumer Images", Journal of Retailing, 64:3(Fall), pp.265-293.

58) 蔡瑞一, 전게서, pp.499-502.

59) Singson, Ricardo, op. cit., pp.38-45.

60) Jain, Akun K. and Micael Etgar, "Measuring Store Image Through Multidimensional Scaling of Free Response Data", Journal of Retailing, 52:4(Summer), 1976-77, pp.61-70.

61) Doyle, Peter and Ian Fenwick, op. cit., pp.48-50.

62) Rosenberg, Milton J., {Cognitive Structure and Attitudinal Affect", Journal of Abnormal and Social Psychology, 53(November), 1956, pp.367-372.

63) Fishbein, Martin and Bertram H. Raven, "The AB Scales: An Operational Definition of Belief and Attitude", in Martin Fishbein, ed., Readings in Attitude Theory and Measurement (New York: John Wiley & Sons, Inc.), 1967, pp.183-189.

64) James, Don., Richard M. Durand and Robert A. Dreves, op. cit., p.26.

65) Miller, George, A., "the Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information", Psychological Review, 63(March), 1956, pp.81-97.

66) Lessing, V. Parker, "Consumer Store Images and Store Loyalties", Journal of Marketing, 37:4(Winter), 1973, pp.29-38.

67) James, Don L., Richard M. Durand and Robert A. Dreves, op. cit., pp.23-32.

68) Gentry, James W. and Arvin C. Burns, "How Important are Evaluative Criteria in Shopping Center Patronage", Journal of Retailing, 53(Winter), 1977-78, pp.73-87.

69) Sinson, Ricardo, op. cit., pp.38-45.

70) Mattson, Bruce, op. cit., pp.46-58.

71) Tigert, Douglas, "Pushing the hot Buttons for a Successful Retailing Strategy", in Patronage Behavior and Retail Management,(William R. and Robert F. Lusch, editors), New York: North Holland, Elsevier Science Publishing Company, Inc., 1983, pp.89-113.

72) Dardis, Rachael and Marie "Shopping Behavior of Discount Store Customers in a Small City", Journal of Retailing, 447:2(Summer), 1971, pp.32-39.

73) Hirschman, Elizabeth C., op. cit., pp.20-34.

74) Mattson, Bruce, op. cit., pp.46-58.

75) Bearden, William, op. cit., pp.15-22.

76) Hansen, Robert A. and Terry Deutscher, op. cit., pp.59-72.

77) Hirschman, Elizabeth C., op. cit., pp.20-34.

78) Tigert., Douglas, op. cit., pp.89-113.

79) 鄭用吉, 전게논문, p.242.

80) 柳在鎭, "소비자의 백화점선택요인에 관한 연구: 서울시 거주 가정주부를 대상으로", 고려대학교 대학원, 석사학위논문, 1988, p.69.

81) Mason, Joseph Berry, richard M. Durand and James L. "Retail Patronage: A Causal Analysis of Antecedemt Factors", In Patronage Behavior and Retail Management, (William R. Darden and Robert F. Lusch, editors), New York: North-Holland, Elsevier Science Publishing Company, Inc., 1983, pp.29-44.

82) Hirschman, Elizabeth C., op. cit., pp.20-34.

83) Tigert, douglas, op. cit., pp.89-113.

84) Joyce, Marry and Joseph Guilitnan, "The Professional Woman: A Potential Market Segment for Retailers", Journal of Retailing, 54:2(Summer), 1978, pp.59-70.

85) Tigert, Douglas, op. cit., pp.89-113.

86) Singson, Ricardo, op. cit., pp.38-45.

87) Mattson, Bruce, op. cit., pp.46-58.

88) Belk, Russell W. "Situational Variables and Consumer Behavior", Journal of Consumer Research, 2(December), 1975, p.158.

89) Belk, Russell W. "An Exploratory Assessment of Situational Effects in Buyer Behavior", Journal of Marketing Research, 11(May), 1974, p.157.

90) Belk, Russell, W. op. cit., pp.159-162.

Bearden, W.O. and A.G. Woodside, "Interactions of Consumption Situations and Brand Attitudes", Journal of Applied Psychology, 61:6, 1976, pp.764-769.

Hansen, F., "Psychological Theories of Consumer Choice", Journal of Consumer Research, 3(December), 1976, pp.117-142.

91) Belk, Russell, W., op. cit., p.159.

92) Ryans, Adrian, "Consumer Gift Buying: An Exploratory Analysis", in Contemporary Marketing Thought(B.A. Greenberg and Danny Bellenger, editor), Educators' Conference Proceedings, chicago: American Marketing Association, 1977, pp.99-115.

93) Heeler, Roger, J. Francis, Chile Okechuku, and S. Reid, "Gift Versus Personal Use Brand Selection", in Advances in Consumer Research, (W. Wilkie, editor), 1978 Conference Proceedings, Ann Arbor, Michignan: Association for Consumer Research, 1979, pp.325-328.

94) Clarke, Keith and Russell W. Belk, "The Effects to Product Involvement and Task Definition on Anticipated Consumer Effort", Advances in Consumer Research(W.J. Wilkie, editor), 1978, Proceedings, Association for Consumer Research, 1979, pp.313-318.

95) Mattson, Bruce, op. cit., pp.46-58.

96) 徐聖漢, 소비자행동론, 박영사, 1986, p.131에서 재인용

97) Day, George S., Buyer Attitudes and Brand Choice, New York: Free Press, p.45.

98) Tyebjee, Tyzoon T., "Response Time, Confilict, and Involvement in Brand Choice", Journal of Consumer Research, 6:3(December), 1979, p.99.

99) Houston, Michael J. and Michael L. Rothschild, "Conceptual and Methodological Perspectives on Involvement", in Research Frontiers in Marketing: dialogues and Directions, (Subhash Jain, editor), Proceedings, Chicago: American Marketing Association, 1978, pp.184-187.

100) Howard, John "The Structure of Buyer Behavior", in Consumer Behavior: Theory and Application (J.U. Farley, J.A. Howard, and L.W. Ring, editors), Boston: Allyn and Bacobn, 1974, p.28.

101) Howard, John and Jagdish N. Steth, The Theory of Buyer Behavior, New York: John Wiley and Sons, Inc., 1969, p.38.

102) Clarke, Keith and Russell W. Belk, op. cit., p.313.

103) Bloch, Peter H. and Marsha L. Richins, "A Theoretical Model for the Study of Product Importance Perceptions", Journal of Marketing, 47:3(Summer), 1983, pp.69-81.

104) Dash, Joseph F., Leon G. Schiffman, and Conrad Berenson, op. cit., pp.32-39.

1-5) Blackwell, Roger D. and Jo Ann Schickel Hilliker, "Clothing Decisions: A Decision Process Analysis of Focused Group Interviews", Advances in Consumer Research, (H. Keith Hunt, editor), Conference Proceedings, Ann Arbor, Michigan: Association for Consumer Research, Volume 5, 1978, pp.543-748.

106) Belk, Russell W. op. cit., pp.454-466.

107) Mattson, Bruce, op. cit., pp.46-58.

108) Belk, Russell W., op. cit., pp.454-466.

109) Mattson, Bruce, op. cit., pp.46-58.

110) Srivastava, Rajendra K., Allan D. Shocker and George S. Day, "An Exploratory Study of the Influence of Usage Situation on Perceptions of Product-Markets", Advances in Consumer Research, (H.K. Hunt, editor), 1977 Conference Proceedings, Ann Arbor, Michigan: Association for Consumer Research, Volume 5, 1978, pp.32-38.

111) Bettman, James R. and C. Whan Park, "Effects of Prior Knowledge and Experience and Phase of Choice Process on Consumer decision Process: A Protocal Analysis", Journal of consumer Research, 7(December), 1980, pp.234-248.

제3장

1) Hurlock, E.B., The Psychology of Dress, New York: Ronald Press, 1929, p.4.

2) Nystrom, P.H., Economics of Fashion, New York: Rnoal Press, 1928, p.4.

3) Robinson, D.E. "Fashion Theory and Product Design", Harvard Business Review, 36, 1958, pp.1-7.

4) Lang, K. and G. Lang, Collective Dynamics, New York: Thoman Y. Crowell, 1961, p.323.

5) Horn, M.J., The Second Skin, Bostton: Houghton Mifflin, 1968, p.178.

6) King, C.W., "The Innovator in The Fashion Adoption Process", in Reflections on Progress in Marketing (Smith, L.G. editor), American Marketing Association, 1964, p.324.

7) Sproles, geroge B., "Fashion Theory: A Conceptual Framework", Advances in consumer Research (Ward, Scott and Peter Wright, editors), Conference Proceedings, Urbans Illinois: Association for Consumer Research, Volume 1., 1974, pp.463-472.

8) Tigert, Douglas, Lawrence J. Ring, and Charles W. King, "Fashion Involvement and Buying Behavior: A Methodological Study", Advances in Consumer Research (B.B. Anderson, editor), Ann Arbor, Michigan: Association for Consumer Research, Volume 3, 1976, pp.46-52.

9) Bloch, Peter H. and Marsha L. Richins, op. cit., p.72.

10) Trgert, Douglas, J., Lawrence J. Ring, and Charles W. King, op. cit., pp.47-51.

11) Bellenger, Danny N., Dan H. Robertson, and Elizabeth H. Hirschman, "Age and Education as Key Correlates of Store Selection for Female Shoppers", Journal of Retailing, 52:4(Winter), 1976-77, pp.71-78.

12) Prasad, V. Kanti, op. cit., pp.42-447.

13) spence, Homer, James F. Engel, and Roger D. Blackwell, "Perceived Risk in Mail-Order and Retail store Buying", Journal of Marketing Research, 7(August), 1970, pp.364-369.

14) Cox, Howard, B., "A Study of the Influence of Consumer Characteristics Upon Buying Behavior", in competing Retail Establishments, Proceedings, American Marketing Association, Chicago, Ill., 1971, pp.423-427.

15) Hirschman, Elizabeth C., op. cit., pp.20-34.

16) 李浩培, "우리나라 소비자의 신용구매에 관한 실증적 연구: 특히 서울특별시 거주 소비자의 신용카드 사용을 중심으로", 고려대학교 대학원 박사학위논문, 1988, p.189.

17) McCall, Suzanne, H., "Meet the 'Workwife'", Journal of Marketing, 41:3(July), 1977, pp.55-65.

18) Tigert, Douglas, op. cit., pp.89-113.

19) Slama, Mark E. and Armen Tashchian, "Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement", Journal of Marketing, 49:4(Winter), 1985, pp.72-82.

20) Assael. Henry, Consumer Behavior and Marketing Action, New York: Kent Publishing Co., 3rd. ed., 1987, p.260.

21) Reynolds, Fred D., William R. Darden, and Warren S. Martin, "Developing an Image of the Store-Loyal Customer: A Life-Style Analysis to Probe a Neglected Market", Journal of Retailing, 50:4(Winter), 1974-75, pp.73-75.

22) Yang, G.E., "Life Style: A Conceptualization and Measurement", Unpublished Manuscript, University of Sourthern California, 1979, p.6.

23) 金東基, 전게서, pp.176-187.

24) Plummer, Joseph T., "The Concept and Application of Life Style Segmentation", Journal of Marketing, 38:1(January), 1974, pp.33-37.

25) Burns, Alvin C. and Dub Ashton, "Psychographic", Journal of Marketing Research, 16(February), 1979, pp.32-38.

26) Hirschman, Elizaberh C., op. cit., pp.20-34.

27) Darden, William r. and Dub Ashton, "Psychographic Profiles of Patronage Preference Groups", Journal of Retailing, 50:4(Winter), 1974-75, pp.99-112.

Reynolds, Fred, D., William, R. Darden, and Warren S. Martin, op. cit., pp.73-84.

Weels, William D., "Psychographics: A Critical Review", Journal of Marketing Research, 12(May), 1975, pp.196-213.

28) Gutman, Jonathan and Michael K. Mills, "Fashion Life Style, Self-Concept, Shopping Orientation, and Store Partronage: An Integrative Analysis", Journal of Retailing, 58:2(Summer), 1982, pp.64-86.

제4장

1) Hirshcman, Elizabeth C., op. cit., pp.20-34.

2) Cutman, Jonathan and Micahel K. Mills, op. cit., pp.64-86.

3) Bellenger, Danny N., Dan H. Robertson, and Elizabeth H. Hirschman, op. cit., pp.71-78.

4) Beerden, William, Jesse E. Teel, and Richard M. Durand, op. cit., pp.65-74.

5) Mattson, Bruce, op. cit., pp.46-58.

6) Clarke, Keith and Russell W. Belk, op. cit., pp.313-318.

7) Hansen, Robert A. and Terry Deutscher, op. cit., pp.59-72.

8) Belk, Russell W.(1975), op. cit., pp.157-164.

9) Gutman, Jonathan and Michael K. Mills, op. cit., pp.64-68.

10) 蔡瑞一, 전게서, p.273.

11) 전국도시지역 토지 시가 조사표, 한국감정원, 1989, 4, pp.23-38.

14) Johnson, Richard A. and Dean W. Wichern, Applied Multivariate Statistical Analysis, Prentice-Hall International, Inc., 1988, p.543.