Âü°í¹®Çå

I. ±¹³»¹®Çå

Ë©ú½ôÊ, ±¹Á¦°ü±¤¸¶¾ÆÄÉÆÃÀÇ Àü·«¿¡ °üÇÑ ¿¬±¸:ÆÐŰÁö Åõ¾î»óǰ °³¹ß ¹æÇâÀ» Áß½ÉÀ¸·Î, ¼®»çÇÐÀ§³í¹®, ÇѾç´ëÇб³ ´ëÇпø, 1987.

±¹Á¦°ü±¤°ø»ç, ¿©Çà»óǰ°ú À¯Å뱸Á¶, 1979.

±¹Á¦°ü±¤°ø»ç, ¸¶¾ÆÄÉÆÃ °³³ä°ú °ü±¤»ê¾÷ÀÇ ÀÀ¿ë, 1972.

°æÁ¦±âȹ¿ø, °ü±¤±âȹ´Ü º¸°í¼­, 1983.

ÑÑÔÔÐñ, Çö´ë ¸¶¾ÆÄÉÆÃ ¿ø·Ð, ¹Ú¿µ»ç, ¼­¿ï, 1984.

ÑÑêªâÇ, ¸¶¾ÆÄÉÆÃ °ü¸®·Ð, °æ¹®»ç, ¼­¿ï, 1985.

ÑÑçÈìé, ±¹Á¦¸¶¾ÆÄÉÆÃÀÇ ±¤°í Àü·«¿¡ °üÇÑ ¿¬±¸, ¼®»çÇÐÀ§³í¹®, °æÈñ´ëÇб³ °æ¿µ´ëÇпø, 1985.

ÚÓÐñäÍ, ±¹Á¦¸¶¾ÆÄÉÆÃ·Ð, ¹«¿ª°æ¿µ»ç, 1989.

ÚÓßÂâª, "°ü±¤¸¶¾ÆÄÉÆÃ°èȹÀÇ ÃßÁøÀýÂ÷¿¡ °üÇÑ ¿¬±¸", ´ëÀü½Ç¾÷Àü¹®´ëÇÐ ³í¹®Áý 14È£, 1985.

áÝÓÞúè, "°ü±¤ À̹ÌÁö¿Í ¸¶¾ÆÄÉÆÃÀü·«¿¡ °üÇÑ ¿¬±¸", °ü±¤Çבּ¸ Á¦6Áý, Çѱ¹°ü±¤Çùȸ, 1982.

áÝÓÞúè, Çѱ¹ °ü±¤¸¶¾ÆÄÉÆÃ Àü·«Àü°³¿¡ °üÇÑ ½ÇÁõÀû ¿¬±¸, ÇѾç´ëÇб³ Çൿ¹®Á¦¿¬±¸¼Ò, 1984.

áÝÓÞúè , °ü±¤°æ¿µ·Ð ±¸¸Å, °æ¿µ¹®È­¿ø, 1984.

áÝÓÞúè , °ü±¤¸¶¾ÆÄÉÆÃ·Ð, ÀϽŻç, 1985.

áÝÓÞúè , °ü±¤·Ð, ÀϽŻç, 1989.

áÝú­ãÕ, "°ü±¤»ç¾÷¿¡ ÀÖ¾î ¸¶ÄÉÆÃ Àû¿ë»óÀÇ ¹®Á¦", °ü±¤Çבּ¸ Á¦6È£ Çѱ¹°ü±¤ÇÐȸ, 1982.

ëÅóäê£, ±¹Á¦°ü±¤¸¶¾ÆÄÉÆÃ Àü·«¿¡ °üÇÑ ¿¬±¸, ¼®»çÇÐÀ§³í¹®, °í·Á´ëÇб³ °æ¿µ´ëÇпø, 1987.

À̼±Èñ, ±¹Á¦°ü±¤¸¶¾ÆÄÉÆÃÀÇ ÃËÁø¹æ¾È¿¡ °üÇÑ ¿¬±¸, ¼º±Õ°ü´ëÇб³ °æ¿µÇàÁ¤´ëÇпø, 1977.

õËìíßæ, Çѱ¹ÀÇ °ü±¤¸¶¾ÆÄÉÆÃ¿¡ °üÇÑ ¿¬±¸, ¿µ³²´ëÇб³ °æ¿µ´ëÇпø, 1986.

Çѱ¹°ü±¤°ø»ç, ¹Ì±¹½ÃÀ嵿Çâ ¹× ¸¶¾ÆÄÉÆÃ Àü·«, 1986.

Çѱ¹°ü±¤°ø»ç , Çѱ¹°ü±¤Àü»ç, 1984.

Çѱ¹°ü±¤°ø»ç , °ü±¤»ê¾÷ÀÇ º»Áú°ú Á¤Ã¥, 1984.

Çѱ¹°ü±¤°ø»ç , Çѱ¹°ü±¤ Ȱ¼ºÈ­ ¹æ¾È, 1985.

Çѱ¹°ü±¤°ø»ç , 1989³âµµ °ü±¤µ¿Çâ¿¡ °üÇÑ ¿¬Â÷º¸°í¼­, 1989.

Çѱ¹°ü±¤Çùȸ, ½Å»óǰ°³¹ßÀ» À§ÇÑ Âü°íÀÚ·á, 1982.

ùÛëùç¶, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ´Ù»êÃâÆÇ»ç, 1980.

II.¿Ü±¹¹®Çå

Blomstorm Robert, Strategic Marketing Planning in the Hospitality Industry, East Lansing, Michigan, 1983.

Davidoff, P.G. & davidoff, D.S., Sales and Marketing for Travel and Tourism, South Dakota, Rapid City, National Publishers, 1983.

Douglas Foster, Travel and Tourism Management, McMillian Education Ltd., London, 1985.

Philip Kotler, Marketing Management: Analysis, Planning and Control, 4th ed. Pretice-Hall, 1984.

Nykiel, R.A., Marketing in the Hospitality Industry, Mass. Boston, CBI Publishing Company, 1983.

Renaghan, L.M. "A New Marketing Mix for the Hospitality Industry," The Cornell H.R.A. Quarterly, vol.22, No.2,August 1981.

Schmoll, G.A. Tourism Promotion, London, Tourism International Press, 1977.

Thomas, D.R.E., "Strategy is different in Service Business," Strategic Marketing Planning in the Hospitality Industry, R.L.Blomstrom, Mich, East Lansing, 1983.

´ÙÀ½ ÆäÀÌÁö·Î ´ÙÀ½ ÆäÀÌÁö·Î