Âü°í¹®Çå
°í°æ¼ø. ±¹Á¦±¤°í Ç¥ÁØÈ¸ðÇüÀÇ Àû¿ë¿¡ °üÇÑ ¿¬±¸ : Çѱ¹±â¾÷ÀÇ ÇØ¿Ü±¤°í¸¦ Áß½ÉÀ¸·Î : ¼þ½Ç´ëÇб³ ´ëÇпø ¹Ú»çÇÐÀ§³í¹®, 1987. 6.
±è¿°Á¦. Çѱ¹±¤°íÀÇ ¹Ì±¹Àο¡ ´ëÇÑ Àû¿ë°¡´É¼ºÀÇ ½ÇÁõÀû¿¬±¸. ¿¬¼¼´ëÇб³ ´ëÇпø ¹Ú»çÇÐÀ§ ³í¹®, 1983.6.
±èÀç¹ü. "Çѱ¹±¤°í´ëÇà»çÀÇ À̹ÌÁö¿¡ ´ëÇÑ ÀÎÁö·ÐÀû ¿¬±¸: ´ÙÂ÷¿øÀû Á¢±Ù" ±¤°í¿¬±¸, Çѱ¹¹æ¼Û±¤°í°ø»ç ±¤°í¹®È¿¬±¸¼Ò, Á¦5È£, 1989³â °Ü¿ïÈ£, pp. 161-182.
±èÀç¹ü. "±¤°í¸Þ½ÃÁö Àǹ̿¡ ´ëÇÑ ÀÎÁö±¸¼ºÁÖÀÇÀû Á¢±Ù¹æ¹ý". ±¤°í¿¬±¸, Çѱ¹¹æ¼Û±¤°í°ø»ç ±¤°í¹®È¿¬±¸¼Ò, Á¦8È£, 1990³â °¡À»È£, pp. 261-301.
¼Û¿ë¼·/¸®´ë·æ °øÀú. Çö´ë±¤°í·Ð. ¼¿ï: ¹«¿ª°æ¿µ»ç, 1985.
À̸íõ. "FCB±×¸®µå ¸ðµ¨ÀÇ Å¸´ç¼º°ú Ȱ¿ëÀ» À§ÇÑ ÀüÁ¦". ±¤°í¿¬±¸, 1990³â °¡À»È£ (Á¦8È£), pp. 113-138.
Á¶º´·®. ±¤°íÀÇ Ä¿¹Â´ÏÄÉÀ̼DZ¸Á¶¿Í ÀǹÌÀÛ¿ë¿¡ °üÇÑ ¿¬±¸. ÇѾç´ëÇб³ ¹Ú»ç³í¹®, 1989.
Abelson, R. P., E. Aronson, W. J. McGuire, T. M. NewComb, M. J. Rosenberg and R. H. Tannenbaum eds. Theories of Cognitive Consistency: A Sourcebook. Chicago, IL: Rand McNally, 1968.
Alwitt, Linda F. and Andrew A. Mitchell eds. Psychological Processes and Advertising Effects : Theory, Research, and Applications. Hillsdale, NJ: Lawrence Erlbaum Associates, Publishers, 1985.
Baldwin, Huntley. How to Create Effective TV Commercials. Lincolwood, I1: NTC Business Book, 1989.
Barnlund, Dean C. Contemporary Styles of Japanese and Americans. Belmont, CA: Wadsaorth, 1989.
Bovee, C. L. and W. F. Arens, Contemporary Advertising. Homewood, I1: Rechard D. Irwin, 1982.
Cohen, Joel. "Involvment: Separating the State from Its Causes and Effects. " unpublished paper, University of Florida, 1982.
Crimanins, James C. and Ruth Ziff, Planning for R. O. I. : Workbook. Englewood Cliffs, NJ: Prentice-Hall, 1989.
Curti, M. "The Changing Concept of Human Nature in the Literature of American Advertising. " Business History Review. Vol. 41. 1967.
Delia. J. G., B. J. O'Keefe and D. J. O'Keefe. "The Constructivist Approach to Communication. " in F. E. X. Dance eds., Human Communication Theory. NY: Harper & Row, 1982., pp. 147-191.
Edward, Betty. Drawing on the Right Side of the Brain. LA, CA: J. P. Tarcher, 1979.
Engel, James F. and Roger D. Blackwell. Consumer Behavior. 4th ed. NY: Dryden, 1982.
Engel, James F., Roger D. Blackwell. And Paul W. Miniard. Consumer Behavior. 5th ed. NY: Dryden, 1986.
FCB, A Guide to the FCB GRID. Unpublished mannual.
Greenwald, Anthony G. and Leavitt Clark, "Audience Involvement in Advertising: Four Level. " Journal of Consumer Research. Vol. 11, No. 1 (1984), pp. 581-592.
Houston, Michael, and Michael Rothschild. " A Paradigm for Research on Consumer Involvement. " unpublished working paper, Graduate School of Business, University of Wisconsin, Madison, 1977.
Howard, John A. and Jagdish N. Sheth. "A Theory of Buyer Behavior. " in Harold H. Kassarjian and Thomas S. Robertson eds. Perspectives in Consumer Behavior. rev. ed. Glenview, I1: Scott, Foresman, 1973.
Kapferer, Jean-Noel and Gilles Laurent. "Consumer Involvement Profiles: A New Practical Approach to Consumer Involvement. " Journal of Advertising Research. Vol. 25, No. 6 (1985/1986), pp. 48-56.
Kotler, Philip. "Behavioral Models for Analyzing Buyers. " Journal of Marketing. Vol. 29 (1965), pp. 37-45.
Krugman, H. E. "The Impact of Television Advertising: Learning Without Involvement. " Public Opinion Quarterly. Vol. 29 (1965), pp. 349-356.
Krugman, H. E., "The Measurement of Advertising Involvement. " Public Opinion Quarterly. Vol. 30 (1966), pp. 583-596.
Krugman, H. E., "Brain Wave Measures of Media Involvement. " Journal of Advertising Research. Vol. 11, No. I (1971), pp. 3-9.
Kruskal, J. B. and M. Wish. Multidemensional Scaling. CA: SAGE, 1978.
Laurent, Gilles and Jean-Noel Kapferer. "Measuring Consumer Involvement Profiles. " Journal of Marketing Research. Vol. 22, No. 1 (1985), pp. 41-53.
Lavidge, Robert J. and Gary A. Steiner. "A Model for Predictive Measurements of Advertising Effectiveness. " Journal of Marketing (Oct 1961), pp. 59-62.
Lindzay, Peter J. and Donald A. Norman. Human Information Processing. NY: Academic Press, 1977.
Lorimor, E. S. "A Look at Some Current Articles in International Advertising and Marketing. " in S. Watson Dunn and E. S. Lorimor eds. International Advertising and marketing. Columbia, Ohio: Grid, 1979., pp. 55-68.
Lucas, D. B. and C. E. Benson, Psychology for Advertising. NY: Garland Publishing, 1985.
Maloney, John C. "Marketing Decisions and Attitude Research. " in George L. Baker, Jr., ed. Effective Marketing Coordination.Chicago: American Marketing Association, 1961.
McGuire, William J." Cognitive Consistency and Attitude Change," Journal of Abnormal & Social Psychology. 1960, Vol.60, pp. 345-353.
McGuire, William J., "The Probabilogical Model of Cognitive Structure and Attitude Change," in R.E. Petty, et.al. eds., Cognitive Responses in Persuation. NJ: Hillside, 1981., pp. 291-307.
McGuire, William J., "Psychological Motives and communication Gratification." In J.G.Blumler and E.Katz des. The Uses of Mass Communications: Current Perspectives on Gratifications Research. Beverly Hills, CA: Sage, 1974.
E.Katz des, "Some Internal Psychological Factors Influencing Consumer Choice." Journal of Consumer Research. Vol.2, No.4(1976), pp.302-319.
Park. C. W. and Banwari Mittal, "A Theory of Involvement in Consumer Behavior: Problemsand Issues." Research in Consumer Behavior 1. J.N.Sheth ed., Greenwich, CT: JAL Press, 1985.
Ramond, Charles. Advertising Research: The state of the Art NY: Association of National Advertisers, Inc., 1976.
Ratchford, Brian T. "New Insights about The FCB GRID." Journal of Advertising Research. Vol.27, No.4 (Aug/Sep 1987), pp. 24-38.
Robertson, T.S. Consumet Behivior, Scott, Foresman & Co., 1970.
Russell, Thomas and W.Ronald Lane, Otto Kleppner's Advertising Procedure. 11th ed. Englewood Cliffs, NJ:Prentice-Hall, 1990.
Sachs, William. Advertising Management: Its Role in Marketing. Tulas, Oklahoma: PennWell Books, 1983.
Schultz, D. E. Strategic Advertising Campaigns. 3rd ed. Lincolnwood, II:NTC Business Books, 1990.
Schultz, D.E. and S.I.Tannenbaum, Essentials of Advertising Strategy. 2nd ed. Lincolnwood Illinois: NTC Business Books, 1989.
Sherif, C.W., M.Sherif and R.Nebergall. Attitude and Attitude Change. Philadelphia PA: W.B.Saunders, 1965.
Scott, W.A. et.al., Cognitive Structure: The Theory and Measurement of Individual Differences. Washington D.C.:V.H.Winston & Sons, 1975.
Tolman, E.C. "Cognitive Maps in Rats and Men."Psychological Review. Vol.55 (1948), pp.189-208.
Vaughn, Richard. "The Consumer Mind: How to Tailor Ad Strategies." Advertising Age. (June 9, 1980), pp.45-46.
Vaughn, Richard, "How Advertising Works: A Planning Model." Journal of Advertising Research. Vol.20, No.5(Oct 1980), pp. 27-33.
Vaughn, Richard, "How Advertising Works: A Planning Model Revisited." Journal of Advertising Research. Vol.26, No.1(Feb/Mar 1986), pp.57-66.
Wells, William, John Burnett and Snadra Moriarty, Advertising: Principles and Practice. Englewood Cliffs. NJ: Prentice-Hall, 1989:
Wells, William D. Planning for R.O.I : Effective Advertising Strategy. Englewood Cliffs, NJ:Prentice-Hall, '1989.
Wittrock, Merlin. The Human Brain. Englewood Cliffs. NY: Prentice-Hall, 1977.
Zaichkowsky, Judith L. "Conceptualizing Involvement." Journal of Advertising. Vol.15, No.2(1986), pp. 4-34.
Zaichkowsky. Judith L. "Measureing the Involvement Construct." Journal of Consumer Research. Col.12, No.3 (1985), pp.341-345.
Zajonc, R.B. " The Process of Cognitive Turning in Communication." Journal of Abnormal Social Psychology. Vol.61 (1960), pp.159-167.
´ÙÀ½ ÆäÀÌÁö·Î