각주

第一章

1) Robert J., Donovan and John R. Rossiter, "Store Atmophere:An Environmental Psychology Approach", Journal of Retailing, Vol.58, 1982, p.35

第二章

1) 박봉규, 환경과 인간, 서울:이대출판사, 1986, pp.19-20.

2) James A. Russel and Lawrence M. Ward, "Environmental Psychology", Annual Review of Psychology, Vol.33, 1982, pp.678.

3) Daniel Stokols, "Environmental Psychology", Annual Review of Psychology, Vol.29, 1978, pp.258-260.

4) Ibid, pp.264-268.

5) Ibid, pp.272-278.

6) Albert Mehrabian and James A. Russel, An Approach to Environmental Psychology, The Mit Press, 1974, 1-74. pp.1-8.

7) James A. Russel and Geraldine Pratt, "A Description of the affective quality attributed toenvironments", Journal of Personality and social Psychology, Vol.38, 1980. pp.311-312.

8) Albert Mehrabian and James A. Russel, op. cit., pp.22-28.

9) Russel & Pratt, op. cit., p.321.

10) Albert Mehrabian and James A. Russel, op. cit., p.

11) Donovan and Rossiter, op. cit., p.37.

第三章

1) Philip Kotler, "Atmospherics as a marketing tool", Journal of Retailing, (Winter 1973-74), pp.64.

2) William R. Green, The Retail Store, Van Nostrand Reinhold Company Inc., 1986, pp.58-83.

3) Ibid, pp.33-57.

4) Ronald E. Milliman "Using background music to affect the behavior of supermarket shoppers", Journal of Marketing, Vol.46 (Summer 1982), pp.86-91.

5) Walter, robert C., "PiPed-in Music is money to employers", Administrative Management Journal, Vol.32 (march 1971), p.66

6) Joseph A. Bellizzi, AYN E. Crowley and Ronald W. Hasty, "The effects of color in store design", Journal of Retailing, Vol.59 (Spring 1983), pp.21-45.

7) Sevgin Erogly and Gilbert D. Harrel, "Retail Crowding", Journal of Retailing, Vol.62 (winter 1986), pp.346-363.

8) 안삼섭, 점포내 혼잡성과 소비자 행동과의 관계에 대한 연구, 서울대 대학원 경영학 석사학위논문, 1988, pp.9.

9) Green, op. cit., pp.107-133.

第四章

1) Robert J. Donovan and John R. Rossiter, op. cit., pp.34-57.

2) Thurstone, L. L., "The Measurement of Attitudes", Journal of Abnormal and Social psychology, Vol.26, 1931. pp.249-269.

3) 김재일, 소비자 행도에 있어서 태도-행동 관계에 대한 고찰, 서울대 대학원, 1981, p.37

4) Ibid, p.38.

5) 이훈구, 현대심리학 개론, 정민사, 1982, p.285.

6) James Hillman, Emotion

7) 홍대식, 심리학 개론, 박영사, 1985, p.419.

8) Jay D. Linguist, "Meaning of Image", Journal of Retailing, Vol.50 (Winter 1974-1975), p.30.

9) Leon G. Schiffman, "The Contribution of store image characterstics to store-type choice", Journal of Retailing, Vol.53 (Summer 1977), p.4

10) Dev S. Pathak, "Customer image vs. the retailer's naticipated image", Journal of Retailing, Vol.50 (Winter 1974), p.21

11) Ronald F. Bush and Joseph F. Hair Jr., "Consumer patronage determinants of discount vs. conventional models", Journal of Retailing, Vol.52 (summer 1976) p.45.

12) Gerald Zaltman and Melanie Wallendorf, Consumer Behavior:Basic Findings and Management Implications, 2nd ed., John Wiley & Sons, Inc., 1983, pp.429-438.

第五章

1) Donovan and Rossiter, op. cit., p.37.

2) 염호, 점포선택시 평가기준과 지각된 점포속성에 영향을 미치는 영향요인에 관한 연구, 서울대학교 경영학 석사학위논문, 1986, pp.7.

3) Donovan and Rossiter, op. cit., p.35.

4) Skinner., B. F., Cumulative Record, Enlarged ed. New York:Appleton Certury Crafts, 1961.

5) Calder, N., the Mind of man, London:British Broadcasting Corporation, 1970.

6) Cohern, S. I., "Central nervous system functioning in altered sensory environments", in Psychological stress ; Issuea in research, ed. M. H. appley and R. Trurnbull, 1967. pp.77-112.

7) Bexton, W. H., Heron, W., and Scott, T. H., "Effects of decreased variation in the sensory environment", Canadian Journal of Psychology, Vol.8. 1954, pp.70-76.

8) Chave, E. J., The Measurement of Attitude, Chicago University of Chicago Press, 1928.

9) Allport, G. W., The Nature of Prejudice, Reading, Mass:Addison-Wesley, 1954.

10) Gerald Zaltman and Melanie Wallendorf, op. cit., pp.438-447.

11) R. W. Belk, "An Exploratory assessment of situational effects in buyer behavior", Journal of Marketing Research, May 1974, pp.156-163.