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ð¯ìéíñ

1) Robert J., Donovan and John R. Rossiter, "Store Atmophere:An Environmental Psychology Approach", Journal of Retailing, Vol.58, 1982, p.35

ð¯ì£íñ

1) ¹ÚºÀ±Ô, ȯ°æ°ú Àΰ£, ¼­¿ï:ÀÌ´ëÃâÆÇ»ç, 1986, pp.19-20.

2) James A. Russel and Lawrence M. Ward, "Environmental Psychology", Annual Review of Psychology, Vol.33, 1982, pp.678.

3) Daniel Stokols, "Environmental Psychology", Annual Review of Psychology, Vol.29, 1978, pp.258-260.

4) Ibid, pp.264-268.

5) Ibid, pp.272-278.

6) Albert Mehrabian and James A. Russel, An Approach to Environmental Psychology, The Mit Press, 1974, 1-74. pp.1-8.

7) James A. Russel and Geraldine Pratt, "A Description of the affective quality attributed toenvironments", Journal of Personality and social Psychology, Vol.38, 1980. pp.311-312.

8) Albert Mehrabian and James A. Russel, op. cit., pp.22-28.

9) Russel & Pratt, op. cit., p.321.

10) Albert Mehrabian and James A. Russel, op. cit., p.

11) Donovan and Rossiter, op. cit., p.37.

ð¯ß²íñ

1) Philip Kotler, "Atmospherics as a marketing tool", Journal of Retailing, (Winter 1973-74), pp.64.

2) William R. Green, The Retail Store, Van Nostrand Reinhold Company Inc., 1986, pp.58-83.

3) Ibid, pp.33-57.

4) Ronald E. Milliman "Using background music to affect the behavior of supermarket shoppers", Journal of Marketing, Vol.46 (Summer 1982), pp.86-91.

5) Walter, robert C., "PiPed-in Music is money to employers", Administrative Management Journal, Vol.32 (march 1971), p.66

6) Joseph A. Bellizzi, AYN E. Crowley and Ronald W. Hasty, "The effects of color in store design", Journal of Retailing, Vol.59 (Spring 1983), pp.21-45.

7) Sevgin Erogly and Gilbert D. Harrel, "Retail Crowding", Journal of Retailing, Vol.62 (winter 1986), pp.346-363.

8) ¾È»ï¼·, Á¡Æ÷³» È¥À⼺°ú ¼ÒºñÀÚ Çൿ°úÀÇ °ü°è¿¡ ´ëÇÑ ¿¬±¸, ¼­¿ï´ë ´ëÇпø °æ¿µÇÐ ¼®»çÇÐÀ§³í¹®, 1988, pp.9.

9) Green, op. cit., pp.107-133.

ð¯ÞÌíñ

1) Robert J. Donovan and John R. Rossiter, op. cit., pp.34-57.

2) Thurstone, L. L., "The Measurement of Attitudes", Journal of Abnormal and Social psychology, Vol.26, 1931. pp.249-269.

3) ±èÀçÀÏ, ¼ÒºñÀÚ Ç൵¿¡ À־ ŵµ-Çൿ °ü°è¿¡ ´ëÇÑ °íÂû, ¼­¿ï´ë ´ëÇпø, 1981, p.37

4) Ibid, p.38.

5) ÀÌÈƱ¸, Çö´ë½É¸®ÇÐ °³·Ð, Á¤¹Î»ç, 1982, p.285.

6) James Hillman, Emotion

7) È«´ë½Ä, ½É¸®ÇÐ °³·Ð, ¹Ú¿µ»ç, 1985, p.419.

8) Jay D. Linguist, "Meaning of Image", Journal of Retailing, Vol.50 (Winter 1974-1975), p.30.

9) Leon G. Schiffman, "The Contribution of store image characterstics to store-type choice", Journal of Retailing, Vol.53 (Summer 1977), p.4

10) Dev S. Pathak, "Customer image vs. the retailer's naticipated image", Journal of Retailing, Vol.50 (Winter 1974), p.21

11) Ronald F. Bush and Joseph F. Hair Jr., "Consumer patronage determinants of discount vs. conventional models", Journal of Retailing, Vol.52 (summer 1976) p.45.

12) Gerald Zaltman and Melanie Wallendorf, Consumer Behavior:Basic Findings and Management Implications, 2nd ed., John Wiley & Sons, Inc., 1983, pp.429-438.

ð¯çéíñ

1) Donovan and Rossiter, op. cit., p.37.

2) ¿°È£, Á¡Æ÷¼±Åýà Æò°¡±âÁØ°ú Áö°¢µÈ Á¡Æ÷¼Ó¼º¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â ¿µÇâ¿äÀο¡ °üÇÑ ¿¬±¸, ¼­¿ï´ëÇб³ °æ¿µÇÐ ¼®»çÇÐÀ§³í¹®, 1986, pp.7.

3) Donovan and Rossiter, op. cit., p.35.

4) Skinner., B. F., Cumulative Record, Enlarged ed. New York:Appleton Certury Crafts, 1961.

5) Calder, N., the Mind of man, London:British Broadcasting Corporation, 1970.

6) Cohern, S. I., "Central nervous system functioning in altered sensory environments", in Psychological stress ; Issuea in research, ed. M. H. appley and R. Trurnbull, 1967. pp.77-112.

7) Bexton, W. H., Heron, W., and Scott, T. H., "Effects of decreased variation in the sensory environment", Canadian Journal of Psychology, Vol.8. 1954, pp.70-76.

8) Chave, E. J., The Measurement of Attitude, Chicago University of Chicago Press, 1928.

9) Allport, G. W., The Nature of Prejudice, Reading, Mass:Addison-Wesley, 1954.

10) Gerald Zaltman and Melanie Wallendorf, op. cit., pp.438-447.

11) R. W. Belk, "An Exploratory assessment of situational effects in buyer behavior", Journal of Marketing Research, May 1974, pp.156-163.

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