A Study On Display Design For The Fashion Store.

Chung Nan Young(Interior Design Major, The Graduate School of Industrial Design, Ewha Womans University)

The trends of time has changed the ways of life in which we live in and in the changes, group of people seeking to discover the needs and enjoyment of life has also increased. By maintaining its continual increase, this group has become the majority class and thus the primary target in the retail trade. Therefore, this study intends on planning the professional fashion shopping building centering on these type consumers.

Shops today are changing their image from places where one can purchase goods to where they can fascinate the minds of the consumers.
The points intended on stressing here are ; emphasizing the personality and characteristic of each shops in accordance with the trends of time, showing that merchandising is to modern man and who seeks for identity, finally giving an effective direction in the visual presentation of shops.

The contents of study will consist of the introduction section clarifying its purpose and method, and the main section showing plans to cover their composing elements with theoretical data collections as basic research materials. By forming the contents of goods, and showing the representational technics consisting of all senses and intellectuality as a total message, and also by taking in the polycentrism of retail trade in a positive way, the study strives to approach, diversify new analysis method in many different ways, and strives to show display-plan communication through man a vision, sensitivity and intellectuality.

Conclusively, along with other works, basical image-up the professional fashion shopping building, the representation planning as the marketing strategy of goods through the management and the business policies, scientific research data and effective space plan by way of analyzing the psychological aspect of man, display-plan by composing elements such as color, light, material etc., and finally plans for miscellaneous house goods as a factor for the marketing promotion will also be presented.