참고문헌
I. 국내문헌
(1) 서적
1) 韓義泳, 현대마아케팅론, 다산출판사, 1982.
2) 全炳梓, 사회심리학, 경문사, 1980.
3) 趙淳, 경제학원론, 법문사, 1980.
4) 金光雄, 사회과학방법론, 박영사, 1984.
5) 朴惠敬, 소비자경제학, 박영사, 1988.
6) 金東基, 현대마아케팅원론, 박영사, 1979.
7) 高田馨저, 吳鍾錫 역, 경영의 목적과 책임, 삼영사, 1982.
8) 愼有根, 조직론, 다산출판사, 1983.
9) 金元銖, 경영학원론, 경문사, 1978.
10) 金元銖, 거시마아케팅론, 법문사, 1984.
11) 金元銖, 거시마아케팅론, 경문사, 1988.
12) 매일경제신문사, 사회연감, (상, 하), 1988.
13) 찰스양저, 리대용 외 2인역, 이른바 뉴마아케팅, 대학문화사, 1983.
(2) 논문
1) 金元銖, "마아케팅컨셒트에 대한 소고-이의 재정립을 위한 시론", 장주소진덕박사 정년기념논문집, 1979.
2) 韓義泳, "마아케팅관리론의 본질과 체계, 그 연구방법", 경영논집 서울대학교, 1980.
3) 韓義泳, "마아케팅관리론의 발달과 그 조류-마아케팅관리론사의 서설적 연구-", 경영론집 , 서울대학교, 1980.
4) 鄭熙善, "소비자 행동연구의 경향분석", 경영론집 , 서울대학교, 1981.
5) 呂運昇, "시장세분화 이론정립에 있어 소비자유형의 의의", 경영론집 , 서울대학교, 1987.
6) 金元銖, "마아케팅의 범위에 관하여", 경영론집 , 서울대학교, 1977.
7) 吳錫泓, "목적유형론-조직목적의 분류" 경영론집 , 서울대학교, 1978.
II. 외국문헌
(1) 서적
1) Robert Bartels, The Development of Marketing Thought, Richard D. Irwin, Inc., 1962.
2) C. Glenn walters et al., ed., classics in Marketing, goodyear Publishing Company, Inc., 1978.
3) P. Kotler, Marketing Management, Analysis, Planning, and control, Prentice-Hall, Inc., 1980.
4) Robert J. Holloway and robert S. Hancock, Marketing in a Changing Environment, John Wiley & sons, Inc., 1968.
5) W.Lazer & E.J. Kelley (ed.), Managerial Marketing:Perspective and viewpoints, Richard Irwin, Inc., 1958 and 1962.
6) William Stanton, Fundamentals of Marketing, 5th ed., McGraw-Hill, Inc., 1978.
7) T. Levitt, Marketing for Business Growth, McGraw-Hill Inc., 1974.
8) John O'Shaughnessy, Competitive Marketing:A strategic Approach, Allen & Unwin, Inc., 1984.
9) Robert F. Hartley, Marketing Fundamentals Harper & Row, Publishers, 1983.
10) Seymour H. fine, the Marketing of Ideas and Social Issues, Prager Publishers, 1981.
11) P. Kotler, Principles of Marketing, 2nd ed., Prentice-Hall, Inc., 1983.
12) Ronald R. Gist, Marketing and society:Text and Cases, 2nd ed., The Dryden Press, 1974.
13) Edward E. Brusk et al., ed., Modern Marketing Strategy, Mentor Executive Library, 1965.
14) A. Coskun Samli ed., Marketing and Quality-of-Life Interface, Greenwood Press, Inc., 1987.
15) Victor P. Buell ed., Handbook of Modern Marketing, 2nd ed., McGraw-Hill, Inc.
16) P.F. Drucker, The Practice of Management, Harper & Brothers Publishers, 1954.
17) Thomas Petit, The Moral Crisis in Management, McGraw-Hill, Inc., 1967.
18) Reed Mayer and Michel P. Hutt, Macro Marketing, 2nd ed., John Wiley & Sons, 1978.
19) P. Kotler and Gary Armstrong, Marketing:Na Introduction, Prentice-Hall, Inc., 1982.
20) James f. Engel and Roger D. Blackwell, Consumer Behavior, 4th ed., The Dryden Press, 1982.
(2) 논문(*JOM=Jonural of Marketing, JOAMC=Journal of the Academy of Marketing Science, HBR=Harvard Business Review)
1) Paul D Converse, "Development of Marketing Theory:Fifty Years of Progress", In Classic in Marketing(Goodyear Publishing Company, Inc., 1978).
2) George W. Robbins, "Notions about the origin of Trading" JOM, Vol. 11 No. 3(1946).
3) Shelby D. Hunt, "General theories and the Fundamental Explananda of Marketing, JOM, Vol. 47. (Fall, 1983).
4) O.C. Ferrell and Mary Zey-Ferrell, "Is All Social Exchange Marketing:, Journal on the Academy of Marketing Science, Vol. 5(Fall. 1977).
5) Richard P. Bagozzi, "Is All Social Exchange Marketing:A Reply", JOAMC, Vol. 5(Fall, 1977).
6) Gene R. Laczniak, "The Social Disorder of the Broadened Concept of Marketing", JOAMC, Vol. 5(Fall, 1977).
7) Sidney J. Levy and Philip Kotler, "Toward a Broader Concept of Marketing's Role in Social Order:A Rejoinder", JOAMC, Vol. 5 (Fall, 1977).
8) Franklin S. Houston & Jule B. Gassenheimer, "Marketing and Exchange", JOM, Vol. 51(October, 1987).
9) Johan Arndt, "How Broad should the Marketing Concept Be?", JOM, (January, 1978).
10) Hiram C. Barksdale and Bill Darden, "Marketer's Attitude Toward Marketing and Consumerism", Journal of Marketing, Vol. 36(October, 1972).
11) George S. Day & Robin Wensley, "Marketing Theory With a Strategic Orientation", JOM Vol. 47(Fall 1983).
12) Franklin S. Houston, "The Marketing Concept:What It is and What it is not", JOM, Vol. 50 (April 1986).
13) Felton, A.P., "Making the Marketing Concept work", HBR, 1959 (July-August).
14) Carton P. Mcnamara, "The Present Status of Marketing Concept", JOM, (January 1972).
15) John c. Cox and D. Wayne Norvell, "The Marketing Concept in Perspective", JOAMC, Vol. 2, No. 4, 1974.
16) Martin L. Beil and C. William Emory, "The Faltering Marketing concept", JOM, Vol. 35, 1971.
17) Robert Keith, "Marketing Rovolution", JOM, Vol. 24 (January 1960).
18) Joseph J. Vidali, "A Suggested Taxonom for Marketing Thoughts" JOAMC, Vol. 5., No. 2 (January 1977).
19) T. Levitt, "Marketing Myopia", HBR, Vol. 38 (July-August, 1966).
20) P. Drucker, "Marketing and Economic Development", JOM, January 1958.
21) P. Kotler, "Generic Concept of Marketing", JOM, Vol. 36(April 1972).
22) Edward M. Barnet, "Showdown in the Market Place", HBR, July-August, 1956.
23) Bent Stidsen and Thomas F. Schutte, "Marketing as a Communication System:the Marketing Concept Revisited", JOM, Vol. 35 (October, 1972).
24) Arndt Johan, "Toward a Concept of Domesticated Markets", JOM, Vol. 43 (Fall 1979).
25) Geraldine Fennel, "Prolegomenon:Marketing Ethics and Quality-of-Life" in Marketing and the Quality-of life interface(Greenwood Press, Inc, 1987).
26) John A. Czeplel and Larry J. Rosenberg, "Consumer Satisfaction:Concept and Measurement", Journal of Academy of Marketing Science Vol. 51 (Fall 1977).
27) Kent A. Granzin, "A General systems Framework for Quality of Life", in Marketing and the Quality-of-Life Interface(Greenwood Press, Inc., 1987).
28) John E. Swan and Linda Jones combs, "Product Performance and Consumer Satisfaction:A New Concept", JOM, Vol. 40 (April 1976).
29) Ralph L. Day, "Relationship between Life Satisfaction and Consumer Satisfaction", in Marketing and Quality-of-Life Interface (Greenwood Press, Inc., 1987).
30) Morton. H. Borffman, "Is Consumerism Merely Another Marketing Concept?", Business Topics, winter, 1971.
31) Thomas C. et al., "Ecologically Concerned Consumers Who are They?" JOM, Vol. 38(April 1974).
32) William Lazer "Marketing's changing Social Relationship", JOM, Vol. 33(January, 1969).
33) Robert Wuthnow, "The Moral Crisis in American Capitalism", HBR, March-April, 1982.
34) Adel I. EI-Ansary, "Societal Marketing:A Strategic View of Marketing Mix in the 1970's", JOAMC, Vol. 2, (Fall, 1974).
35) P. Kotler and Sidney J. Levy, "Buying is Marketing, Too", JOM, January, 1973.
36) Ward C. Smith, "Total Support:Unifying Customer Needs with worker Satisfaction", Management Review, August, 1983.
37) Leonard L. Berry, "The Employee as Customer" Journal of Retail Banking, Vol. 3, 1981.
38) Otto A. Brenner, "Is Business the source of new Social Value?", HBR, Nov-Dec., 1971.
39) AMA Task Force on the Development of Marketing thought, "Developing, disseminating Utilizing Marketing Knowledge" Comment by Robert A Garda", JOM, Vol. 52 (October, 1988).
40) Hiram C. Barksdale and Bill Darden, "Marketer's Attitude Toward Marketing and Consumerism", Journal of Marketing, Vol. 36(October, 1972).
41) J.E.Grizzle, et al, "Analysis of categorical data by linear model", Biometrics, Sep. 1969.
42) A. Fullerton, "How Modern is Modern Marketing? Marketing's Evolution and the Myth of the Production Era", JOM, Vol. 52 (January 1988).
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