第2章

1) 韓義泳, 마아케팅 관리론, 서울, 다산출판사, 1984, p.7

2) Theodore Levitt, "Marketing Myopi", HRB, July-Augustm, 1960, pp.45-56.

3) Merrill Lynch, Pierce, Femer & Smith Inc., Marketing, Merrill Lynch, 1984. p.5

4) ibid., p.5

5) Pierre Eiglie and Eric Langeard "Services as Systems : Marketing Implicatious, "Eiglier, Pierre et al., Marketing Consumer Services : New Insights, Nov., 1977, pp.85-89.

6) C. H. Lovelock, Services Marketing, Prentice-Hall Inc., 1984. p.340.

7) ibid., p.342.

8) 林鍾浣, 현대마아케팅원론, 서울, 법문사, 1988, p.9.

9) 孫正植·姜柄皓·許榮彬, 금융기관경영론, 서울, 박영사, 1986, p.611.

10) 水野哲夫, 銀行の 市長創造, 近代口-ルス社, 1969, pp.17-18.

11) 林鍾浣, op. cit., pp.9-14.

12) James H. Donnelly, Jr., Leonard L. Berry, and Thomas W. Thompson, Marketing Financial Services, Illinois, Dowjones-Irwin, 1985, pp.138-141.

13) Ibid., pp.35-37.

14) 東西投資經濟硏究所, 證券投資, 서울, 東西投資經濟硏究所, 1988, pp.44-45.

15) 尹柱燮, op. cit., p.38.

16) 東西投資經濟硏究所, op. cit., pp.12-21.

17) 윤태한·임웅기, 한국의 증권시장, 서울, 세경사, 1986, pp.205-215.

18) 尹柱燮, op. cit., p.133.

19) P. Kotler, Principles of Marketing, 3rd ed., Prentice-Hall Inc., 1986, p.124.

20) 金元銖, 마아케팅管理論, 서울, 경문사, 1985, p.35.

21) 安泰伯, "規制決定作成과 情報의 連續에 관한 硏究", 서울대학교 대학원 박사학위논문, 1985, p.13.

22) 東西投資經濟硏究所, op. cit., pp.119-137.

23) 東西投資經濟硏究所, op. cit., pp.564-628.

24) 金元銖, op. cit., p.45.

25) Merrill Lynch, Pierce, Femer & Smith Inc., op. cit., pp.45-47.

第3章

1) Arthur Meidan, Bank Marketing Management, London, Macmillan Publishers Ltd., 1984, p.29에서 修正.

2) Valarie A. Zeitmal, "How Consumer Evaluation Processess Differ Between Goods and Services", Marketing of Services, 1981, pp.186.

3) Ibid, pp.186-190.

4) John J. Wheatley, John S. Y. Chiu, Arieh Goldman, "Physical Quality, Price and Perceptions of Product Quality : Implications for Retailer", JOR, Summer, 1981, pp.100-116.

5) Evertt M. Rogers, Diffusion of Innovations, the Free Press, New York, 1983, pp.210-240.

6) Dennis S. Guseman, "Risk Perception and Risk Reduction in Consumer Services", Marketing of Services, AMA, 1981, pp.200.

7) Dennis S. Guseman, Peter L. Gillett, "Services Marketing : The Challenge of Stagflation", Marketing of Services, AMA, pp.182-185.

8) Raymond P. Fisk, "Toward A Consumption / Evaluation Process Model for Services", Marketing of Services, AMA, 1981, pp.191-195.

9) Robert Esters and Don Christenson, "Market Segmentation : Effective Design and Use in Financial Service Institutions", JORB, Vol. 8, No.4, Winter, 1986-87, p.19.

10) Robert Esters and Don Christenson, op. cit., p.20.

11) Ibid., pp.20-21.

12) 雙龍投資證券, 證券마아케팅論, 서울, 雙龍經濟硏究所, 1987, p.10

13) 雙龍投資證券, op. cit., pp.11-14.

14) Roger J. Baran, "Marketing Financial Services to Families", Marketing of Services, AMA, 1981, pp.28.

15) Merrill Lynch, Pierce, Femer & Smith Inc., Marketing, Merrill Lynch, 1984, pp.14-15.

16) Ibid., p.15.

17)「月刊金融」, 1988년 7월 11일, p.58.

18) 金融經濟硏究所, 金融環境變化와 銀行經營, 서울, 全國銀行聯合會, 1987, p.250.

19) 雙龍投資證券, op. cit., pp.15-16.

20) 임종원, 現代마아케팅管理論, 서울, 무역경영사, 1987, pp.183-189.

第4章

1) 韓龍洙, "서어비스 마아케팅의 槪念的 틀 및 모델形成을 위한 硏究". 서울대 대학원, 경영학과 석사학위논문, 1986, p.57.

2) Valarie, A. Zeitmal, A. Parsuraman and Leonard L. Berry, "Problems and Strategies in Services Marketing", JOM, Vol. 49, Spring, 1985, pp.34.

3) Ibid., p.33.

4) John E. G Bateson, "Do We Need Service Marketing," Marketing Consumer Services : New Insights, Eiglier, Pierre et al., MSI Marketing Report, No. 77-115, Nov., 1977, p.8.

5) Valarie A. Zeitmal, "How Consumer Evaluation Process Differ Between Goods and Services", Marketing of Services, AMA, 1981, pp.186-190.

6) Eugene M. Johnson, "The Selling of Services", Handbook of Modern Marketing, 1970, pp.112-117.

7) C. H. Lovelock, "Why Marketing Management Needs to be Different for Services?". Marketing of Services, AMA, 1981, pp.6.

8) R. G. Wyckham, P. T. Fitzory and G. D. Mandry, "Marketing of Services", European Journal of Marketing, Vol. 9, No. 1, 1975, p.61.

9) Theodore Levitt, "Marketing Intangible Products and Intangible", HRB, May-June, 1981, pp.97.

10) G. Lynn Shostack, "Breaking Free from Product Marketing", JOM, April, 1977, pp.74.

11) Theodore Levitt, op. cit., p.100.

12) C. H. Lovelock, Services Marketing, op. cit., p.202.

13) C. Gronoroos, "An Applied Services Marketing Theory", European Journal of Marketing, Vol.16, No.7, 1982, pp.34.

14) Patriya Silpakit and Raymond P. Fisk, "Participatising the Service Encounter : A Theoretical Framework", Services Marketing in a Changing Environment, AMA, 1985, pp.117.

15) C. Gronoroos, op. cit., p.32.

16) L. L Berry, "Relationship Marketing", Emerging Perspectives on Services Marketing, AMA, 1983, pp.25-26.

17) C. H. Lovelock, op. cit., p.342.

18) C. Gronoroos, "Internal Marketing - An Integral Part of Marketing Theory", Marketing of Services, AMA, 1981, pp.237.

19) James L. Gibson, James H. Donnelly, Jr., "Integrating Organizational Structure and Strategy : Achieving a Market-Oriented Financial Institution, JORB, Fall, 1985, pp.13.

20) C. Gronoroos, "Internal Marketing - An Integral Part of Marketing Theory", op. cit., p.237-238.

21) C. Gronoroos, "Internal Marketing - Theory and Practice", Services Marketing in a Changing Environment, AMA, 1985, pp.42.

22) Ibid., p.43.

23) C. Gronoroos, "Innovative Marketing Strategies and Organization Structures for Service Firms", Emerging Perspectives on Services Marketing, AMA, 1983, p.9.

24) I. Friedm, "The Economic consequences of the Stock market", American Economic Review, 1972, pp.212-219.

25) 임종원, 現代마아케팅管理論, 서울, 무역경영사, 1987, p.130.

26) 金融經濟硏究所, 金融環境變化와 銀行經營, 서울, 全國銀行聯合會, 1987, p.303.

27) 孫正植·姜柄皓·許榮彬, 금융기관경영론, 서울, 박영사, 1986, p.645-646.

28) Bernard H. Booms and Mary J. Bitner, "Marketing Strategies and Organization Structures for Service Firms", Marketing of Services, AMA, 1981, pp.47-51.

29) 오상락·임종원, 마아케팅管理論, 서울, 무역경영사, 1977, p.238.

30) 김기섭, op. cit., p.198.

31) N. E. Beckwith and T. J Fitzgerald, "Marketing of Services : Meeting of Different Needs", Marketing of Services, ANA, 1981, pp.239-240.

32) Theodore Levitt, "The Industrialization of Services", HBR, Sep.-Oct., 1976, pp.65-68.

33) Patrick E. Murphy and Richard K. Robinson, "Concept Testing for Services", Marketing of Services, AMA, 1981, pp.218.

34) J. B. Shanahan, "Service Adjuncts : Conceptual Tool for Service Marketers", Services Marketing in a Changing Environment, AMA, 1985, pp.34.

35) 김기섭, op. cit., pp.201-202.

36) 金融經濟硏究所, 1987, op. cit., pp.221-222.

37) 雙龍投資證券, op. cit., pp.34.

38) 「週間金融」, 88년 7월 11일, p.58.

39) John M. Gwin and John H. Lindgren, Jr., "Reaching the Services - Sensitive Retail Consumer", JORB, Fall, 1986.

40) Arthur Meidan, Bank Marketing Management, London, Macmillan Publishers LTD., 1984. p.47에서 修正.

41) Ibid., pp.49-51.

42) Merrill Lynch, Pierce, Femer & Smith Inc., op. cit., pp.76.

43) 김기섭, op. cit., p.216.

44) William R. George and Leonard L. Berry, "Guidelines for the Advertising of Services", Business Horizons, Vol.24, Jul.-Aug., 1981, pp.54.

45) Barbara B. Stern, Stephen J. Gould, "The Consumer as Financial Opinion Leader", JOBR, Summer, 1988, pp.52.

46) Robert C. Perez, Marketing Financial Services, New York, Praeger, 1983, p.145.

47) Merrill Lynch, Pierce, Femer & Smith Inc., op. cit., pp.73.

48) William J. Kehoe, John H. Lindgren, Jr. and Leonard L. Berry, "Skill and Knowledge Needs of Financial Services Marketers", Marketing of Services, AMA, 1981, pp.30.

49) Eugene M. Johnson, "Personal Selling in Financial Institutions", Marketing of Services, AMA, 1981, pp.21-22.