Âü°í¹®Çå
1. ±èµ¿±â, <¸¶¾ÆÄÉÆÃ ¿ø·Ð>, ¹Ú¿µ»ç, 1984.
2. À¯µ¿±Ù, <ÃֽЏ¶¾ÆÄÉÆÃ·Ð>, ¼®Á¤, 1987.
3. ä¼ÀÏ, <¸¶ÄÉÆÃ Á¶»ç·Ð>, ¹«¿ª°æ¿µ»ç, 1987.
4. Aaker, David A. (1981), Multivariate .Analysis in Marketing, 2nd ed., The Scientific Press.
5, Abell, Derek F. and John S. Hammond (1979), Strategic Market Planning ; Problems and Analytical Approaches, Prentice-Hall Inc., Englewood cliffs, New Jersey 07632.
6. Anderson, Rolph E,, Joseph F. Hair, Jr., Ronard L. Tatham, and Bernie J Grablowsky. (1979), Multivariate Data Analysis with Readings, Petroleum Publishing Company.
7. Assael, H. (1984), Consumer Behavior and Marketing Action, 2nd ed, , Kent Publishing Company.
8. Bearden, William D. (1977) , "Determinant. Attributes of Store Patronage; Downtown Versus Outlying Shopping Centers", Journal of Retailing, 53(Summer), 15-22.
9. Belch, Michael A, (1982), "A Segmentation Strategy for the 1980's; Profiling the Socially-concerned Market through Life-Style Analysis", Journal of the Academy of the Academy of Marketing Science, 10 (Fall), 345-358.
1O. Berman, Barry and Joel R. Evans (1979), Retail Management; A Strategic Approach, 2nd ed., Macmillan Publishing Co., and Collier Macmillan Canada, Inc.
11, Crask, Melvin R. and Fred D. Reynolds (1978), "An Indepth Profile of the Department Store Shopper", Journal of Retailing, 54 (Summer), 23-32.
12. Day, George S. (1972), "Evaluating Models of Attitude Structure", Journal of Marketing Research,6 (August), 279-286.
13. Enis, Ben M, and Keith K. Cox (1985), Marketing Classics; A Selection of Influential Articles, 5th ed., Allyn and Bacon, Inc.
14. Green, Paul E. (1975), "Marketing Applications of MDS: Assessment and Outlook", Journal of Marketing, 39(January), 24-31,
15. Hansen, Robert A., Terry Deutscher, and Eric N. Berkowitz(1977), "Institutional Positioning: A Dynamic Concept for Retailing Strategy", Journal of the Academy of Marketing Science, 5 (Summer), 185-194.
16. Hirschman, Elizabeth C. (1979), "Intratype Competiton Among Department Stores", Journal of Retailing, 55 (Winter), 20-34,
17. Holbrook, Morris B. and Douglas V. Holloway (1984), "Marketing Strategy and the Structure of Aggregated, Segment-specific, and Differential Preferences", Journal of Marketing, 48 (Winter), 62-67.
13. Jackson, B.B. (1983), Mulcivariate Data Analysis, Richard D. Irwin. Inc. Homewood, Illinois 60430.
19, Jain, Arun K. (1976-1977), "Measuring Store Image Through Hultidimensional Scaling of Free Response Data", Joumal of Retailing, 52 (Winter), 61-70.
20. Johuson, Richard A. and Dean W. Wichern (1982), Applied Multivariate Statistical Analysis Prentice-Hall, lnc., Englewood Cliffs, New Jersey 07632.
21. Kotler, Phillip (1984), Marketing Management: analysis, planning, and control 4th ed., Prentice-Hall, lnc., Englewood Cliffs, New Jersey 07632.
22. Kunkel, John H. and Leonard L. Berry (1968), "A Behavioral Conception of Retail Image", Journal of Marketing, 32(October), 21-27.
23. Lautzan, Martin R., Larry H. Percy, and Cail R. Kordish(1978, "Campaigns from Multidimensional Scaling", .Jonurnal of Advertising Research, 18 (June) , 35-40.
24. Lousion, David L. and Albert J. Della Bitta (1984), Consumer Behnvaor; Concepts and Application, McGraw-Hill Book Company.
25. Mackaw, David B. and Richard W O1shavsky (1975), "Cognitive Maps of Retail Locations : An Investigation of Some Basic Issues", Journal of Consumer Research, 2 (December), 197-205.
26. McClave, James T. and P. George Benson (1952), Statistics for Business and Economics, 2nd ed., Dellen Publishing Company.
27. Narayana, Chem L. (1977), "Market Behavior Towards Brand Choice-Multidimensional Scaling Approach.", Journal of the Academy of Marketing Science, 5 (Summer), 221-228.
28. Parasuraman, A (1986), Marketing Research, Addison-Wesley Publishing Company, Inc.
29. Park, C. than., Bernard J. Jahorski, and Deborah J. Maclnnis (1986), "Strategic Brand Concept-Image Management", Journal of Marketing, 50 (October), 135-145.
30, Porter, Michael E. (1985), Competitive Advantage : Creating and Sustaining Superior Performance, The Free Press, Division of Macmillan, Inc.
31. Ring, Lawrence J. (1979), "Retail Positioning : Multiple Discriminant Analysis Approach", Journal of Retailing,(Spring), 25-36.
32. Samli, A. Coskun. (1975), "Use of Segmentation index to Measure Store Loyalty", Journal of Retailing, 51 (Spring), 51-60.
33. Schiffman, Leon G., Joseph F. Dash, and William R. Dillon (1977) , "The Contribution of Store-Image Characteristics to Store-Type Choice", Journal of Retailing, 53 (Summer), 3-14.
34. Schiffman, Leon G. and Leslie Lazar Kanuk (1983) , Consumer Behaviors 2nd ed., Prentice-Hall, 1nc., Englewood Cliffs, New Jersey 07632.
35, Shepard, Roger N., Kimbal Romney, and Sara Beth Nerlove (1972) , Multidimensional Scaling : Theory and Application In The Behavioral Sciences, Seminar Press, Inc.
36. Singson, Ricardo L. (1975), "Multidimensional Scaling Analysis of Store Image and Shopping Behavior", Journal of Retailing, 51 (Summer), 38-52.
37. Smith, Robert E. and Robert F. Lusch (1976), "How Advertising Can Position a Brand", Journal of Advertising Research, 16 (February) , 37-43.
38. Wells, William D. (1975), "Psychographics : A Critical Review", Journal of marketing Research, 12(May), 196-213.
39. wilkes, Rober E. (1977), "Product Positioning by Multidimensional Scaling", Journal of Advertising Research, 17(August), 15-19,
40. Zsjonc, Robert B. and Hazel Markus (1982), "Affective and Cognitive Factors in Preference", Journal of Consumer Behavior, 9 (September), 123-131.
´ÙÀ½ ÆäÀÌÁö·Î