1. 國內文獻

1. 書籍

(1) 金元銖: 마아케팅관리론, 서울, 經文社, 1984.
(2) 金忠鎬: 관광사업경영론, 서울, 남영문화사, 1984.
(3) 金忠鎬:호텔경영학, 서울, 형설출판사, 1980.
(4) 元隆凞: 호텔사업경영론, 서울, 대왕사. 1987.
(5) 李仙熙: 호텔서어비스마아케팅론, 서울, 기문사, 1988.
(6) 林鍾沅: 현대마아케팅관리론, 서울, 무역경영사, 1987.
(7) 韓羲泳: 마아케팅관리론, 서울, 다산출판사, 1982.

2. 論文 및 其他

(1) 김동승: 도심지 관광호텔 공간계획에 관한 연구, 경희대 경영학과 석사학위논문, 1984, p.53.
(2) 김동욱: 서어비스 마아케팅에 관한 연구, 서울大 경영학과 석사학위논문, 1985, p.45.
(3) 김준호: 한국서어비스마아케팅시스템의 발전모형에 관한 연구, 인하大 경영학과 박사학위논문, 1987. p.64.
(4) 김효정: 호텔산업마아케팅에 관한 이론적 연구. 경희대 경영학과 석사학위논문, 1986, p.32.
(5) 문두환: 호텔예약업무의 전산시스템 개발에 관한 연구, 경희대 석사학위 논문, 1988. PP.41-44.
(6) 손대현: 우리나라 호텔의 객실 수요예측에 관한 고찰, 관광학 제 10호, 한국관광학회, p.60.
(7) 유상규: 호텔마아케팅계획에 관한 연구, 세종大 석사학위논문, 1987. p.17.
(8) 윤전룡: 호텔마아케팅방법에 관한 연구, 산업논총 제9집, 산업 관계 연구소 , 1984, pp.116 ∼ 122.
(9) 이애주: 호텔마아케팅에 응용한 판매촉진의 槪念, 호텔관광경영 연구 제 1집, 세종大 관광산업연구소, 1984, pp.132∼133.
(10) 임진섭: 호텔객실료 설정에 관한 연구, 사회과학연구 제7집, 경희대 사회과학연구소, 1981, p.64.
(11) 조소윤, 하헌국: 호텔객실가격에 관한 이론적 고찰, 호텔관광경영연구 제 2집, 1986, p.154.
(12) 조영석: 관광서어비스 마아케팅전략에 관한 연구, 서울大 경영학과 석사학위논문, 1988, p.17.
(13) 최덕철: 서어비스 소비자행동모델개발에 관한 실증적 연구, 경희大 경영학과 박사학위논문, 1986, p.14.
(l4) 최동열: 호텔 check-in, check-out의 효율적인 운영방안에 관한 연구. 경희大 석사학위논문, 1989, p.66.
(15) 허향진: 호텔기업의 객실료 설정에 관한 실증적 고찰, 제주大 논문집, 1985, pp.164-170.
(16) 1988년도 한국관광통계, 한국관광공사. 1989.
(17) 1988년도 관광호텔운영실적, 한국관광협회, 1989.
(18) 호텔신라십년사, 주식회사 호텔신라, 1985.

II. 國外文獻

1. 書籍

(1) Coffman C. Dewit, Marketing for a full house, New York, Cornell University, 1970.
(2) Davidoff P. G. and Davidoff D. S. Sales and Marketing for travel and Tourism, South Dakota: Rapid, National Publishers, 1983, p. 162
(3) Donnelly J.H. and George, W.R., Marketing of Services, AMA, 1981.
(4) Doswell R., Towards on Intergrated Approach to Hotel Planning, University of Surreys 197O
(5) Engel, Blackwell, Miniard, Consumer Behavior, New York, The Dryden Press, L986.
(6) Hertzson, D., Hotel- Motel Marketing, Indiana Polish, Bobbs-Merril Educational Publishing, 1979
(7) Kasavana M.L., Hotel Information System, Boston, CBI Publishing Company, 1978
(8) Kotler P., Marketing Management: Analysis, planning and Control Prentice Hall, 1976
(9) Lovelock C.H., Service Marketing, Prentice Hall Inc, 1983
(10) Milton T. S. and James R. Abbey., Convention Sales and Services, Brown Company, 1978
(11) Pizam A, Lewis R.C., Manning f., The practice of Hospitality Management, Westport. The AVI Publishing Company, 1982
(12) Stein B., Marketing in action for Hotels-Motel-Restaurant,New Jersey, HAYDEN Book Company, Inc, 1971
(13) Stern, El-Ansary, Marketing Channels, New Jersey, Prentice Hall, Inc., 1982
(14) Taylor Derek, Sales Management for Hotels, New York, Van Nostrand Reinhold Company, 1987
(15) Vallen Jerome J., The Art and Science of Modern Hotel Management, New York, Ahrens Publishing Company, 1968

2. 論文

(1) Bateson, John E. G., "Do We need Service Marketing," Marketing. Consumer Services, Eigler, Pierre et al. MSI Marketing Report, No. 77-115 Nov. 1977 p.8
(2) Booms, B.H., and Bitner M.J., "Marketing Strategies of organizational Structure for Service, AMA," 1981, pp 47-51
(3) Chase, R.B., "Where does the Customer fit in a service operation, " Harvard Business Review, Nov. Dec. 1978 p. 137
(4) Corell John D., Graham J.H., "Four Unexplained Dimensions of Hospitality Marketing, " The Practice ofHospitality Management, Pizam A., et al., 1982, pp. 355-357.
(5) David C. Dorf, "Hospitality Marketing, " The Practice of Hospitality Management, p.342
(6) Eugene H. J., "Personnal Selling in Financial Institutions, Marketing of Services 1981 p.21
(7) Gardner M.P., "Mood States and Consumer Behavior" Journal of Consumer Research, 12, 1985 p.288
(8) Geller A.N., "The Current State of Hotel Information System," The Cornell H.R.A., May 1985, p.15
(9) Geller A.N., "How to Improve Your Information System, "The Cornell H.R.A. Quartely, August 1985, pp. 20-22
(10) Glover W. G., "Making Quality Count. " The Cornell H.R.A. Quartely, May 1984, pp. 39-41
(11) Gregory B.N., "Managing Service Demand at the Point of Delivery," Academy of Management Review, Vol. 10. 1985, pp. 66-75.
(12) Grohmann H.V., "Internal promotion for Hotele," The Cornell H.R.A. Quarterly Feb. 1974, pp. 71-85
(13) Guiltinan J. P., "The Price Bundling of Services: A Normative Framework." Journal of Marketing, Apr. 1987, pp. 34-85
(14) Helen, J. Reeknaged, "Direct Mail Promotion. "The Cornell H.R.A. Quartely, Aug. 1975, pp. 34-36.
(15) Kaven W. H., "Distribution Channels of the Hotel Industry, " The Cornell H.R.A. Quartely, Feb. 1974, pp.21-23
(16) Kotler P., "Atmospherics as a Marketing Tool," Journal of Reading 49, Winter 1973, pp. 48-64.
(17) Lee, D., "A Forecast of loading Supply and Demand, The Cornell H.R.A. Quartely, Aug. 1984. pp. 28-29
(18) Lee, D., "The Growth of four hotel Giants," The Cornell H.R.A. Quartely, May 1985, pp. 22-26
(19) Levitt T., "The Production Line Approach to Service," Harvard Business Review, Sep. 1972 p. 50
(20) Lewis R.C., "The Market Position," The Cornell H.R.A. Quarthely, Aug. 1985, pp. 86-92
(21) Lewis R.C., "Predicting Hotel Choice," The Cornell H.R.A. Quartely, Feb. 1985, pp. 82-94
(22) Lewis R.C., "Isolating Differences in Hotel Attributes," The Cornell H.R.A. Quartely, Nov. 1984, pp. 64-77
(23) Lewis R.C., "Developing a Benefit Matrix for Positioning Hotels" The Practice of Hotel Management, pp. 377-387
(24) Lewis R.C., "The Basis of Hotel Selection," The Conell H.R.A. Quartely, May 1984, pp. 54-69
(25) Lovelock C.H., "Classifying Services to Gain Strategic Marketing Insights," Journal of Marketing, Vol. 47, Sum. 1983, pp. 9-20
(26) Lovelock C.H., "Look to Customers to Increase productivity" Harvard Business Review, May-June, 1979, pp.168-178
(27) Martin L.B., "A Matrix Approach to the Classification of Marketing Goods and Services," Marketing of Services, p. 24
(28) Mill R. C., "Managing the Service Encounter," The Cornell H.R.A. Quartely, Feb. 1986, pp. 39-44.
(29) Ralph L.D., "Consumer Response to Dissatisfaction with Services and Intangibles," Advances in Consumer Research, 1978, pp. 263-265
(30) Regan W.J., 'The Service Revolution," Journal of Marketing, July, 1963, pp. 60-62
(31) Renaghan L.M., "The New Marketing Mix," The Practice of Hospitality Management," pp.367-375
(32) Ruth A.S., "Script-Based Evaluation of Satisfaction with Services, Emerging Perspectives on Marketing, AMA, 1983, pp. 60-61.
(33) Suprenand C.F. & Solomon M.R., "Predictibility and Personalization the Service Encounter," Journal of Marketing, Apr. 19871 pp. 86-96
(34) Tansu B., Marlin L.G., "Differentiating a Service Business: Why and How, "Journal of Small Business Management, Apr. 1982, pp.1-7
(35) Warren P., "Trade Advertising: A Crucial Element In Hotel Marketing, " The Cornell H.R.A. Quartekly, May 1986 pp. 56-62.
(36) Withiam G., "Hotel Advertising In the '80s, Surveying the Field," The Cornell H.R.A. Quartely, 1986, pp. 33-53
(37) Withiam G., "Hotel Companies Aim for multiple Markets" The Cornell U.R.A. Quartely, Nov 1985, pp. 39-51.
(38) Yesawich P.C., "A Market-Based Approach to Forecasting," The Cornell H.R.A. Quartely, Nov. 1984
(39) Yesawich P.C., "The Execution and Measurement of a Marketing Program" The Cornell H.R.A. Quartely, May, 1979, pp. 41- 52.
(40) Yesawich P.C., "Hospitality Marketing for the '90s: Effective Marketing Research, "The Cornell H.R.A. Quartely, May 1987, pp.49-57.

*The Cornell H.R.A. Quartely = The Cornell Hotel and Restaurant Administration Quartely