Âü°í¹®Çå

<±¹³»¹®Çå>

ÑÑÔÔÐñ, Çö´ë¸¶¾ÆÄÉÆÃ·Ð, ¹Ú¿µ»ç, 1983.

ÑÑÔÔÐñ, Çö´ë ¸¶¾ÆÄÉÆÃÀÌ·ÐÀÇ µ¿Çâ°ú Àü°³, °æ¿µ¿¬±¸ 30È£, °í´ë±â¾÷°æ¿µ¿¬±¸¼Ò, 1964.

ÑÑêªâÇ, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¹ý¹®»ç, 1973,

ÚÓî¤ûà, ¼ÒºñÀÚÇൿ¿¬±¸, ¼­¿ï:ޱ¸´ç, 1984.

áäéÃàð, Çö´ë¸¶¾ÆÄÉÆÃ·Ð, ¹ý¹®»ç, 1984.

áäéÃàð, Çö´ë ¼ÒºñÀÚÇൿ·Ð, ¹ý¹®»ç, 1983,

åûê¡ã°, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¹ý¹®»ç, 1981.

çïßÓÕ¦, ì÷ñ¤ê¶, ÃֽЏ¶¾ÆÄÉÆÃ°ü¸®·Ð, ¹«¿ª°æ¿µ»ç, 1981.

ê÷ÔÔÐÆ, ¼ÒºñÀÚÇൿÀÌ·Ð, ¼®Á¤, 1986.

õËܹéÌ, ½Å¸¶¾ÆÄÉÆÃ·Ð, ¹Ú¿µ»ç, 1986.

ùÛýýç¶, Çö´ë ¸¶¾ÆÄÉÆÃ·Ð, ¼­¿ï:´Ù»êÃâÆÇ»ç, 1982.

ûóÝ£ÑÎ, ¼ÒºñÀÚÇൿºÐ¼®, ¼­¿ï:ÀϽŻç, 1986.

<¿Ü±¹¹®Çå>

Clyde Kluckhohn, "The Concept of Culture" in Richard Kluckhohn(ed.), Culture and Behavior, The Free Press, New York, 1962.

M.T.Copeland, Principles of Merchandising,(New York:A.W.Shaw Co.,1924).

Dorothy Cohen, Consumer Behavior, New York, Randon House, Inc., 1981.

J.Douglas, G.A.Field and L.X.Tarpey, Human Behavior in Marketing, Charles E.Merrill Book Inc., 1967.

Drucker, P.F., The Practice of Management, Harper & Row, N.Y., 1954.

J.F.Engel, D.T.Collat and R.D.Blackwell, Consumer Behavior, 3rd ed., Hinsdale, III: The Dryden Press, 1978.

Festinger, L., A Theory of Cognitive Dissonance . Stanford, California: Stanford University Press, 1957.

Francesco Nicocia, Consumer Decision Process, Prentice-Hall, Inc., Englewood Cliffs, N.J.,1966.

Hansen, H.L., Marketing-Text, Cases and Readings, Richard D. Irwin, Inc., Homewood III.

J.A.Howard & Sheth, The Theory of Buyer Behavior, 1969.

Myers J.H. and W.H.Reynolds, Marketing and The American Family, Business Topics, 1966.

John A.Howard and Jagdish N. Sheth, "A Theory of Buyer Behavior" in Harold H. Kassarijian and Thomas S. Robertson, eds., Perspectives in Consumer Behavior. Rev. ed. Scott, Foresman, Glenview III., 1973.

Kotler.P, Marketing Management: Analysis, Planning, and Control, Englewood Cliffs, New Jersey, Prentice-Hall, Inc., 1980.

Kroeber-Riel, W.Konsumentenverhalten, 2. Aufl. Frantx Vahlen, Munchen, 1980.

A.H.Maslow, Motivation and Personality, Harper & Row, N.Y., 1954.

McGregor, D.M., The Human Side of Enterprise, McGraw-Hill Book Co., N.Y., 1960.

Phillips, C.F. and Duncan, D.T., Marketing-Principles and Methods, Richard D. Irwin, Inc., Homewood III., 1965.

Pierre Martineau, Motivation on Advertising, New York, McGraw-Hill Book Co., 1957.

Shapiro, E.P., the Group Interview as Tool of Research, Journal of Marketing, Vol., 16, 1952.

W.L.Warner, Malthia Meeker and Kenneth Eells, Social Class in America, New York, Hoper & Row, 1960.

William J. Stanton, Fundaments of Marketing, McGraw-Hill, N.Y.: 1978.

ÑÎï£ïáá¹ ¿Ü 2ÀÎ, ¼ÒºñÀÚÇൿ ÀÌ·Ð, ¼ÒÈ­ 44, µ¿°æÈ¯¼± ÁÖ½Äȸ»ç, 1969(ÀϺ»).

´ÙÀ½ ÆäÀÌÁö·Î