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(1) ¼Àû
1. ÑÑÐñçµ, »ý»ê°ü¸®, ¹ý¹®»ç, 1986.
2. ÑÑÔÔÐñ, ¸¶¾ÆÄÉÆÃ¿ø·Ð, ¹Ú¿µ»ç, 1988.
3. ÑÑÔÔÐñ, Çö´ëÀ¯Åë±â±¸·Ð, ¹Ú¿µ»ç, 1982.
4. ÑÑÔÔÐñ, Çѱ¹ÀÇ ¹°·ù»ê¾÷, ¸ÅÀϰæÁ¦½Å¹®»ç, 1987.
5. ÑÑÛÆùÓ, »ó±ÇÁ¶»ç¿Í Àü·«, ¸íÁöÃâÆÇ»ç, 1988.
6. ÑÑêªâÇ, °Å½Ã¸¶¾ÆÄÉÆÃ·Ð, ¼¿ï, °æ¹®»ç, 1981.
7. ÑÑêªâÇ, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼¿ï, °æ¹®»ç, 1989.
8. ÑÑêªâÇ, ¸¶¾ÆÄÉÆÃÁ¤º¸½Ã½ºÅÛ·Ð, ¼¿ï, ¹Ú¿µ»ç, 1979.
9. ÑÑêªâÇ, »õ·Î¿î À¯ÅëÇüÅÂ¿Í ÆÇ¸Å»ý»ê¼º, ´ëÇÑ»ó°øÈ¸ÀǼÒ, Çѱ¹°æÁ¦¿¬±¸¼¾Å¸, 1983.
10. ÑÑêªâÇ, ¼Ò¸Å±â¾÷°æ¿µ·Ð, ¼¿ï, °æ¹®»ç, 1986.
11. ÑÑìÒâ³, ì°òâñ², ±â¼úÇõ½ÅÀÇ °úÁ¤°ú Á¤Ã¥, Çѱ¹°³¹ß¿¬±¸¿ø, 1982.
12. ÑÑìÙûà, °æ¿µÁ¤Ã¥°ú Àü·«Àû °æ¿µ, ºñ»êÃâÆÇ»ç, 1987.
13. áÝçµýû, Á¡Æ÷°ü¸®±â¹ý, ¼¿ï, Çѱ¹¸¶¾ÆÄÉÆÃÇùȸ, 1979.
14. äÌ÷»ûà, Çѱ¹ÀÇ À¯Åë»ê¾÷, Çѱ¹°æÁ¦½Å¹®»ç, 1989.
15. çïßÓÕ¦, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¹Ú¿µ»ç, 1983.
16. çïßÓÕ¦, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¹Ú¿µ»ç, 1981.
17. çïßÓÕ¦, ÀÓÁ¾¿ø, ÃֽŸ¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼¿ï, ¹«¿ª°æ¿µ»ç, 1975.
18. ëÅý·úè, Çö´ë¼ÒºñÀÚÇൿ·Ð, ÇʼÃâÆÇ¼®Á¤, 1989.
19. ÀÓÁ¾¿ø, Çö´ë¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼¿ï, ¹«¿ª°æ¿µ»ç, 1987.
20. ÀÓÁ¾¿ø, Çö´ë¸¶¾ÆÄÉÆÃ¿ø·Ð, ¹ý¹®»ç, 1988.
21. ÀÓÁ¾¿ø, Åë°èÇпø·Ð, ¼¿ï, ¹«¿ª°æ¿µ»ç, 1979.
22. ÀÓÁ¾¿ø, Çѱ¹ÀÇ À¯Åë»ê¾÷, ¼¿ï, ´ëÇÑ»ó°øÈ¸ÀǼÒ, 1985.
23. ÀÓÁ¾¿ø, Çѱ¹¼Ò¸Å¾÷ÀÇ ÇöȲ°ú °úÁ¦, ´ëÇÑ»ó°øÈ¸ÀǼÒ, 1983.
24. ì÷ñ£ìÒ, áäá¦üº, ÇѤý¹Ì¤ýÀÏ À¯Åë»ê¾÷ÀÇ ±¸Á¶ºÐ¼®, »ê¾÷¿¬±¸¿ø, 1988.
25. ï÷Ï´úè, ¼Ò¸ÅÀ¯Åë»ê¾÷ÀÇ ½ÃÀå°³¹æ¿¡ °üÇÑ ¿¬±¸, ´ëÇÑ»ó°øÈ¸ÀǼÒ, 1988.
26. ï÷âè÷Á, ¸¶¾ÆÄÉÆÃ¿ø·Ð, ¹ý¹®»ç, 1988.
27. ï÷õ÷ç¶, ¼ö¿ä¿¹ÃøÀÇ ¹æ¹ý, Çѱ¹°æÁ¦½Å¹®»ç, 1987.
28. ä¼ÀÏ, ¸¶ÄÉÆÃÁ¶»ç·Ð, ¹«¿ª°æ¿µ»ç, 1987.
29. ä¼ÀÏ, ±è¹üÁ¾, SPSS/PC+¸¦ ÀÌ¿ëÇÑ Åë°èºÐ¼®, ¹ý¹®»ç, 1989.
30. ÇÑÈñ¿µ, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼¿ï, ´Ù»êÃâÆÇ»ç, 1980.
31. ÇÑÈñ¿µ, ÃËÁøÀü·«·Ð, ¼¿ï, ¹«¿ª°æ¿µ»ç, 1977.
32. ÇÑÈñ¿µ, Çö´ë¸¶¾ÆÄÉÆÃ¿ø·Ð, ´Ù»êÃâÆÇ»ç, 1986.
33. °æÁ¦±âȹ¿ø, '88³âµµ À¯Åë»ê¾÷±Ù´ëȽÃÇà°èȹ, 1988. 4.
34. °æÁ¦±âȹ¿ø Á¶»çÅë°è±¹, Çѱ¹Åë°è¿¬°¨, 1988.
35. °æÁ¦±âȹ¿ø Á¶»çÅë°è±¹, µµ½Ã°¡°è¿¬º¸, °¢È£,
36. °æÁ¦±âȹ¿ø Á¶»çÅë°è±¹, Çѱ¹ÀÇ »çȸÁöÇ¥ (1988), 1988.
37. °æÁ¦±âȹ¿ø Á¶»çÅë°è±¹, µµ¼Ò¸Å¾÷ Åë°èÁ¶»çº¸°í¼(1988), 1989.
38. °æÁ¦±âȹ¿ø Á¶»çÅë°è±¹, 86³â µµ¼Ò¸Å¼¾¼½ºº¸°í¼, 1988.
39. °æÁ¦±âȹ¿ø Á¶»çÅë°è±¹, 1986ÃÑ»ç¾÷ü Åë°èÁ¶»çº¸°í¼, 1987.
40. ³ëµ¿ºÎ, ¸Å¿ù³ëµ¿Åë°è Á¶»çº¸°í¼, °¢È£.
41. ´ëÇÑ»ó°øÈ¸ÀǼÒ, ´ëÇü¼Ò¸ÅÁ¡°æ¿µµ¿ÅÂÁ¶»çº¸°í, 1985.
42. ´ëÇÑ»ó°øÈ¸ÀǼÒ, Çѱ¹¼Ò¸Å¾÷ÀÇ ÇöȲ°ú °úÁ¦, 1983.
43. ´ëÇÑ»ó°øÈ¸ÀǼÒ, ¼Ò¸Å¾÷ ÁÖ¿ä¾÷ź° °æ¿µ¾Ö·Î¿äÀÎ, 1985.
44. ´ëÇÑ»ó°øÈ¸ÀǼÒ, Çѱ¹À¯ÅëÄڵ弾Ÿ, POSÁ¦µµµµÀÔ½ÇÅ ¹× Àü¸Á, 1989.
45. ´ëÇÑ»ó°øÈ¸ÀǼÒ, Çѱ¹ÀÇ À¯Åë»ê¾÷, 1985.
46. ´ëÇÑ»ó°øÈ¸ÀǼÒ, ¼Ò¸Å¾÷°æ¿µÁ¶»ç±â¹ý, 1989.
47. ´ëÇÑ»ó°øÈ¸ÀǼÒ, ±â¾÷ÀÇ ¹°·ù°ü¸®½ÇÅÂÁ¶»ç, 1987.
48. »ï¼º°æÁ¦¿¬±¸¼Ò, °æ¿µÁ¤º¸, °¢È£.
49. »ï¼º°æÁ¦¿¬±¸¼Ò, ÁÖ¿äÁ¦Ç°ÀÇ ½ÃÀå¿¹Ãø, 1989.
50. »ï¼º°æÁ¦¿¬±¸¼Ò, ¼ÒºñÀÚÀǽı¸Á¶Á¶»ç¸¦ ÅëÇÑ ÆÇ¸Å·Â°ÈÀü·«, 1988.
51. »ï¼º°æÁ¦¿¬±¸¼Ò, ÆÇ¸Å·Â°ÈÀü·« -»ç·ÊºÐ¼®À» Áß½ÉÀ¸·Î-, 1988.
52. »ï¼º°æÁ¦¿¬±¸¼Ò, ÷´Ü±â¼úÁ¦Ç°ÀÇ ¸¶¾ÆÄÉÆÃÀü·« -°æÀïÀü·«À» Áß½ÉÀ¸·Î-, 1988.
53. »ï¼º°æÁ¦¿¬±¸¼Ò, ÇÏÀÌÅ×Å©À¯ÅëÀÇ Àü°³¿Í »ç¾÷ÈÀü·«, 1989.
54. »ó°øºÎ, µµ¤ý¼Ò¸Å¾÷ÁøÈï 5°³³â°èȹ, 1988. 7.
55. »ï¼ºÀüÀÚ¿ª, ÀϺ»ÀÇ »çȸ±¸Á¶º¯È¿Í ±â¼úÇõ½ÅÀÇ Àü¸Á, 1989.
56. ¼¿ï½Ã, ¼¿ï½ÃÅë°è¿¬º¸, °¢È£.
57. ½Å¼¼°è¹éÈÁ¡, ½Å¼¼°è 25³âÀÇ ¹ßÀÚÃë, 1987.
58. ½Å¼¼°è¹éÈÁ¡, Çö´ë¼Ò¸Å¾÷°æ¿µÀÌ·Ð(I),(II), 1988.
59. ½Å¼¼°è¹éÈÁ¡ RIDI °¢È£.
60. ½Å¼¼°è¹éÈÁ¡ ºÎ¼³ Çѱ¹À¯Åë»ê¾÷¿¬±¸¼Ò, À¯Åë¿ë¾îÇØ¼³, 1988.
61, ½Å¼¼°è¹éÈÁ¡ ºÎ¼³ Çѱ¹À¯Åë»ê¾÷¿¬±¸¼Ò, »ç¹«¼¼Á¾±×·ì ¹Ì·¡Àü·«À» ã¾Æ¼, 1988.
62. ½Å¼¼°è¹éÈÁ¡ ºÎ¼³ Çѱ¹À¯Åë»ê¾÷¿¬±¸¼Ò, Á¦Ã»ÀÏ °æ¿µÀº ¿µ±¸¼ö¸íÀÌ´Ù. 1988.
63. ½ÅÇÑÁ¾ÇÕ¿¬±¸¼ÒÆí, ºñÁ¯ 2000, 1988.
64. À繫ºÎ, ÀçÁ¤±ÝÀ¶Åë°è, °¢È£.
65. ÄÚ·¡µå°í¾Æ°íÀü·«¿¬±¸¼Ò¿Å±è, ¸¶¾ÆÄÉÆÃÀü·«, 1986.
66. Çѱ¹¹éÈÁ¡Çùȸ, Àü±¹¹éÈÁ¡ ¹× ¼îÇμ¾ÅÍ ÇöȲÁ¶»çº¸°í¼, 1988.
67. Çѱ¹¹éÈÁ¡Çùȸ, Àü±¹¹éÈÁ¡°æ¿µ½ÇÅºм® º¸°í¼, 1988.
68. Çѱ¹¹éÈÁ¡Çùȸ, ¹éÈÁ¡È¸º¸, °¢È£.
69. Çѱ¹»ý»ê¼ºº»ºÎ, ÀӱݰáÁ¤ÁöÇ¥, °¢È£.
70. Çѱ¹»ý»ê¼ºº»ºÎ, ³ëµ¿»ý»ê¼ºÁöÇ¥, °¢È£.
71. Çѱ¹»ý»ê¼ºº»ºÎ, »ý»ê¼ºÅë°è, °¢È£.
72. Çѱ¹¼ÒºñÀÚº¸È£¿ø, ±¹¹Î¼ÒºñÇàÅ ¹× ¼Òºñ±¸Á¶Á¶»ç, 1988.
73. Çѱ¹¼ÒºñÀÚº¸È£¿ø, 1988ÇÇÇØ±¸Á¦»ç·ÊÁý, 1989.
74. Çѱ¹½Å¿ëÆò°¡ÁÖ½Äȸ»ç, »ê¾÷µ¿ÇâºÐ¼® : Á¾ÇÕ¼Ò¸Å, 1988.
75. Çѱ¹½Å¿ëÆò°¡ÁÖ½Äȸ»ç, »ê¾÷µ¿ÇâºÐ¼® : Á¾ÇÕ¼Ò¸Å, 1989.
76. Çѱ¹ÀºÇà, ±¹¹Î¼Òµæ°èÁ¤, °¢È£.
77. Çѱ¹ÀºÇà, ±¹¹Î°èÁ¤, °¢È£.
78. Çѱ¹ÀºÇà, ÁÖ¿ä°æÁ¦ÁöÇ¥, °¢È£.
79. Çѱ¹ÀºÇà, °æÁ¦Åë°è¿¬º¸, °¢È£.
(2) ³í¹®
1. ÑÑÎÃìí, "¼Ò¸ÅÁ¡ÀÇ ¾÷ÅÂÀü·«¿¡ °üÇÑ ¿¬±¸", ¼¿ï´ë ´ëÇпø °æ¿µÇм®»çÇÐÀ§³í¹®, 1989.
2. ÑÑÑõã×, "¼ÒºñÀÚÀÇ °ø°£Àû Çൿ°ú Ư¼º¿¡ °üÇÑ ¿¬±¸", ¼¿ï´ë ´ëÇпø, °æ¿µÇм®»çÇÐÀ§³í¹®, 1980.
3. ÑÑÔÔÐñ, "¿ì¸®³ª¶ó ¼ÒºñÀÚÀÇ »ýȰÀǽĿ¡ °üÇÑ ½ÇÁõÀû ¿¬±¸", ¸¶¾ÆÄÉÆÃ¿¬±¸, Á¦3±Ç Á¦1È£ (1988. 2).
4. ÑÑÔÔÐñ, "¿ì¸®³ª¶ó ¹°ÀûÀ¯Åëü°èÀÇ °³¼±¹æ¾È¿¡ °üÇÑ ¿¬±¸", ¸¶¾ÆÄÉÆÃ¿¬±¸, Á¦1±Ç Á¦1È£ (87. 2).
5. ÑÑÔÔÐñ, "¿ì¸®³ª¶ó ¼ÒºñÀÚº¸È£ÀÇ ½ÇÅÂ¿Í ¹®Á¦Á¡", °æ¿µ³íÃÑ, Á¦27Áý, °í·Á´ëÇб³, 1984.
6. ÑÑêªâÇ, "¸¶¾ÆÄÉÆÃ»ý»ê¼ºÃøÁ¤¿¡ °üÇÑ ¿¬±¸", °æ¿µ³íÁý(¼¿ï´ë), Á¦VIII±Ç, Á¦4È£, 1974. 12.
7. ÑÑüºçµ, "Çѱ¹¹éÈÁ¡ÀÇ ¸ÅÀå¿î¿µ ¹× ±¸¸Å°ü¸®¿¡ °üÇÑ ¿¬±¸", ¼º±Õ°ü´ëÇб³ °æ¿µ´ëÇпø, °æ¿µÇм®»çÇÐÀ§³í¹®, 1988.
8. ±èÇà¿ø, ì÷ñ£ìÒ, "POS½Ã½ºÅÛµµÀÔ¿¡ °üÇÑ ¼Ò°í", °æ¿µ³íÁý 4È£, 1987. 12.
9. ÚÓÙ¥ûà, "¼Ò¸Å°æ¿µÀü·«°ú ¼º°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ", Çѱ¹¸¶¾ÆÄÉÆÃÇÐȸ, 1987³âµµ Ãß°èÇмú¿¬±¸¹ßǥȸ, 1987.
10. ÚÓÔàФ, "µ¿Á¾Á¡Æ÷°£ ¼±ÅÿäÀο¡ °üÇÑ ¿¬±¸", ¼¿ï´ë ´ëÇпø, °æ¿µÇм®»çÇÐÀ§³í¹®, 1983.
11. ÚÓßÂñÞ, "¼Ò¸Å¾÷ÅÂÀÇ »ý¼º°ú º¯¸ð¿¡ °üÇÑ ¿¬±¸", ¼¿ï´ë ´ëÇпø °æ¿µÇм®»çÇÐÀ§³í¹®, 1985.
12. ܫ٤ãÕ, "¿ì¸®³ª¶ó ¹éÈÁ¡ÀÇ ¸¶¾ÆÄÉÆÃ¹Í½ºÀü·«¿¡ °üÇÑ ¿¬±¸", ¼þ½Ç´ëÇб³ ´ëÇпø, °æ¿µÇйڻçÇÐÀ§³í¹®, 1989.
13. äÌïáà¼, "Á¡Æ÷À̹ÌÁö¿¡ °üÇÑ ¿¬±¸", ¼¿ï´ë ´ëÇпø, °æ¿µÇм®»çÇÐÀ§³í¹®, 1989.
14. ëÅñìãÕ, "±¸¸Å°´À¯ÇüÈ¿Í ¼Ò¸ÅÀü·«¼ö¸³¿¡ °üÇÑ ¿¬±¸", ¼¿ï´ë ´ëÇпø, °æ¿µÇм®»çÇÐÀ§³í¹®, 1989.
15. ì°é»ùÍ, "¿ì¸®³ª¶ó Ãë¾÷ÁÖºÎÀÇ ¼ÒºñÀÚÇൿ¿¡ °üÇÑ ½ÇÁõÀû ¿¬±¸", °í·Á´ëÇб³ ´ëÇпø, °æ¿µÇм®»çÇÐÀ§³í¹®, 1985.
16. ì°áúÔÔ, "Çѱ¹ ¼Ò¸Å±â±¸ÀÇ »ó±ÇºÐ¼® ¹× ÀÔÁö¼±Á¤¿¡ °üÇÑ ½ÇÁõÀû ¿¬±¸", °í´ë ´ëÇпø °æ¿µÇйڻçÇÐÀ§³í¹®, 1987.
17. ì°éÞê¹, "À¯°î¸é»çȸÀÇ Àü°³¿Í »ýȰÀÇ ÆÐ·¯´ÙÀÓ", ½ÅÇÑ Review, 1989, °¡À»
18. ÀÓÁ¾¿ø, "¼ÒºñÀÚÀÇ °ø°£À̵¿¿¡ °üÇÑ ¿¬±¸ - °ø°£±¸Á¶¿Í °ø°£À̵¿À» Áß½ÉÀ¸·Î", °æ¿µ³íÁý(¼¿ï´ë), Á¦XV±Ç, Á¦3È£, 1981. 9.
19. ï£ìÒâ³, "¼Ò¸Å±â°üÀÇ ±Ô¸ðÃ߻꿡 °üÇÑ ¿¬±¸", ¼¿ï´ëÇб³ ´ëÇпø, °æ¿µÇм®»çÇÐÀ§³í¹®, 1982.
20. ï£ìÒâ³, "½ÃÀå ¹× ±â¾÷±¸Á¶°¡ ¼öÃâ°æ·ÎÀü·«¿¡ ¹ÌÄ¡´Â ¿µÇâ", °æ¿µ³íÁý(¼¿ï´ë), Á¦X IX±Ç Á¦4È£, 1987. 12.
21. ï£ìÒâ³, "¼öÃâ°æ·Î¿¡ ÀÖ¾î¼ °Å·¡±¸Á¶ÀÇ °áÁ¤¿äÀο¡ °üÇÑ ¿¬±¸", ¿¬¼¼´ë ´ëÇпø, °æ¿µÇйڻçÇÐÀ§³í¹®, 1987.
22. ï÷éÄÑÎ, "´ëÀü½Ã ¹éÈÁ¡ÀÇ À̹ÌÁöºÐ¼®", °æ¿µ³íÁý(¼¿ï´ë), Á¦X IX±Ç Á¦4È£, 1987. 12.
23. ñ§é»ãÒ, "¼Ò¸ÅÁ¡Æ÷ÀÇ Æ÷Áö¼Å´×¿¡ °üÇÑ ¿¬±¸", ¼¿ï´ë ´ëÇпø, °æ¿µÇм®»çÇÐÀ§³í¹®, 1989.
24. õËàõÛô, "¼Ò¸Å»ó »ý»ê¼º ¿µÇ⺯¼ö¿¡ °üÇÑ ¿¬±¸", ¼¿ï´ë ´ëÇпø, °æ¿µÇм®»çÇÐÀ§³í¹®, 1984.
25. ï÷ÌÒçµ, "¼Ò¸Å¾÷»ý»ê¼ºÀÇ ºñ±³¿¬±¸", ¼¿ï´ë ´ëÇпø, °æ¿µÇм®»çÇÐÀ§³í¹®, 1986.
2. ÀϺ»¹®Çå
1. ˪äâˬÞÉ, ¹éÈÁ¡¾÷°è, µ¿°æ±³À°»ç, µ¿°æ, 1988.
2. ÎùÜÁõ½×ÌéÞ, »óÇÐÅë·Ð, µ¿¹®°ü, 1987.
3. Ú·ï£ôèѺ, Àü·«, 1986.
4. ߲ʫçÈö½, "Çʼ³¼Ò¸Å, ±¤¾ç¼¹æ, 1989.
5. ê«ï£ñÕÜý, ê«ï£ìéÕÍ, Çö´ë, Àü¾ß¼Á¡, 1987.
6. ôèâ©í², ÃֽżҸž÷, 1982.
7. ÀϺ»´É·üÇùȸ, JMA Áß±â¿¹Ãø '89, ¼ÒºñÀç°ü·ÃÆí, 1989.
8. Åë»ó»ê¾÷´ë½Å°ü¹æ Á¶»çÅë°èºÎÆí, »ó¾÷µ¿ÅÂÅë°èÃѶ÷, Åë»ó»ê¾÷Á¶»çȸ, 1985.
9. Åë»ó»ê¾÷´ë½Å°ü¹æ Á¶»çÅë°èºÎÆí, ¼ÒÈ60³â »ó¾÷Åë°èÇ¥, ´ëÀ强Àμⱹ, 1986.
10. Åë»ó»ê¾÷¼º »ê¾÷Á¤Ã¥±¹ ±â¾÷Çൿ°úÆí, ¼ÒÈ62³âµµÆí ÃÑÇհ濵·ÂÁöÇ¥(¼Ò¸Å¾÷Æí), 1987.
11. Åë»ó»ê¾÷¼º »óÁ¤°úÆí, 90³â´ë, 1989.
12. ÀϺ»¹éÈÁ¡Çùȸ, Åë°è¿¬º¸, °¢³â
13. çËÙÊÚÏú¼, 1988.8.
14. ÚÓôÉéÃ, "ÀϺ» ¹éÈÁ¡ ±¸Á¶ºÐ¼®", Á¶µµÀü´ë, ¼öÅä³í¹®, 1987.
3. ¼¾ç¹®Çå
(1) ¼Àû
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2. Assael, Henry, Consumer Behavior and Marketing Action, 3rd ed. PWS-KENT Publishing Co, 1987.
3. Applebaum W., et al., Guide To Store Location Research, Addison-Wesley, 1968.
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21. Lilien, G.L., & P. Kotler, Marketing Decision Making ; A Model Building Approach, Harper & Row Inc., 1983.
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(2) ³í¹®
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