I. 국내문헌

1) 서적

1. 김원수, 광고학 개론 (경문사, 1979)

2. 김원수, 광고학 개론 (경문사, 1984)

3. 서성한, 소비자 행동론 (박영사, 1986)

4. 서정우, 최선열 공역, 개혁 커뮤니케이션이론 (박영사, 1981)

5. 송용섭, 리대용, 현대광고론 (무역경영사, 1985)

6. 이종배, 실전광고론 (집현각, 1978)

7. 오두범, 광고커뮤니케이션이론 (전예원, 1983)

8. 차배근, 광고의 개념 ; 매스컴과 광고 (대학문화사, 1981)

9. 최병룡, 최신광고론 (박영사, 1984)

10. (주)제일기획, 사보 1987. 1.

11. (주)엘. 지. 에드, 사보 1987. 6.

2) 논문

1. 이기화, 소비자행동모델에 있어서의 자아몰입에 관한 연구, 서울대 대학원 경영과 석사학위 논문, 1984.

2. 황창규, 한국 광고 산업의 구조적 특성, 마아케팅 연구, 제2호, 제1호, 1987.

II. 외국문헌

1) 서적

1. Assel, Henry, Consumer Behavior and Marketing Action, 2nd ed., Boston Massachusetts, Kent Publishing Company, 1984.

2. Engel, James F., Roger D. Blackwell and David T. Kollat, Consumer Behavior, 3rd., ed., Hinsdale, III, Dryden Press, 1978.

3. Engel, James F. and Blackwell, Roger D., Consumer Behavior 4th ed., Hinsdale, III : The Dryden press, 1982.

4. Hovland, C. I., Janis, I. L., & Kelly H. H., communication and Persuation (New Heaven : Yale Univ. Press, 1953).

5. John S, Wright, wills W. Winter, Jr. and Sherilyn K. Zeigler, Advertising, 5th ed., McGraw-Hill, New York, 1982.

6. Kirkpatrik, C. A. Advertising ; Mass Communication in Marketing, Houghton Mifflin, Boston, 1959.

7. Kollat David T, Roger D. Blackwell James F. Robeson, Strategic Marketing (New York Holt, Rinehart and Winston, Inc., 1972)

8. Kotler P., Marketing Management ; Analysis, Planning and Control, rev. ed., 1972.

9. Kotler P., Marketing Management ; Analysis, Planning and Control, (Prentice-Hall, Engelwood, Cliffs, N.J., 1988)

10. Kotler, P., Principles of Marketing, (Prentice Hall, Inc., Englewood cliffs, New Jersey, 2nd. ed., 1980)

11. H. D. Lasswell, The Structure and Function of Communication in Society in Lyman and Dryson eds., (Harper & Brother, 1948)

12. Mcguire, W. J., Personnality and attitude change : An information processing theory in A. G. Greenwald, T. C. Brock & T. M. Ostrom (Eds.), Psychological Foundation of Attitude (New York : Acadenic Press, 1968)

13. Nicosia, F. M., Advertising, Management, and Society ; A Business Point of View, McGraw-Hill, New York, 1974.

14. Ralph S, Alexander, Marketing Definition (Chicago : AMA, 1964)

15. Ray, Michael L; Sawyer, Alan G; Rothschild, Michael L; Heeler Roger M, Marketing Communication and the Hierarchy of Effects : New models for Mass Communication Research, ed. by Peter clarke (Beverly Hills, 1973).

16. Rogers, E. M., Diffusion of Innovations, (New York : Free Press of Glenwe, 1962).

17. Rogers E. M. and F. Floy Shoemaker, Communication of Innovations : A corss Cultural Approach, 2nd ed., (New York : The Free press, 1971).

18. Rollie Tillmann and C. A. Kirkpatrick, Promotion ; Persuasive in Marketing, Home wood III, Richard D. Irwin, 1968.

19. Strong E. K. The Psychology of Selling (New York : McGraw-Hill, 1925)

20. Wright, J. S. and D. S. Warner, Advertising, (New York : McGraw-hill, 1962)

논문

1. Antil, John h., "conceptualization and Operationalization of Involvement," Advanced in Consumer Research, vol. 11(1984)

2. Arora, Raj, "Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement," Journal of Marketing Research, vol. 19 (1982)

3. Bettman James R., "Perceived Risk and Its Components; A Model and Empirical Test," Journal of Marketing Research, vol. 10 (May, 1973)

4. Bloch, Peter H., " A Conceptual and Empirical Analysis of Consumer Involvement with Product," Unpublished Doctorial Dissertation, University of Texas at Austin, (1981)

5. Bloch, Peter H. and Bruce, Grady D., "Product Involvement as Leisure Behavior," Advances in Consumer Research, vol. 11 (1984)

6. Bloch, Peter H. and Richins Marsha L., " A Theoretical Model for The Study of Product Importance Perceptions, " Journal of Marketing, vol. 47 (1983)

7. Cox, Donald F., "Risk Handling in Consumer Behavior - An Int - ensive study of two cases", in Risk - Taking and Information Handling in Comsumer Behavior (Baston; Harvard University Press, 1967) ed. D. F. Cox

8. Day, George S., "Theories of Attitude Structure and Change", in Consumer Behavior ; Theoretical Sourses (Englewood cliffs, J. J. ; Prentice-Hall, 1973), eds., S. Ward and T. S. Robertson.

9. Finn, David W., "Low Involvement isn't Low-Involving" Advances in Consumer Researcch, vol. X(1983)

10. Gardner, M. P., Michell, A. A., and Russo, J. E., "Low Involvement Strategies for Processing Advertisement," Journal of Advertioning, vol. 14, No. 2, 1985.

11. Houston, Michael L. and Rothschild, Michael L., "An Empirical Investigation of the S-O-R Paradigm of consumer Involvement," Advances in Consumer Research, vol. 7

12. Jacoby, Jah.b, "A Model of Multi-Brand Loyalty, " Journal of Advertising Research, vol. 11 (June, 1971)

13. Kapferer, Jean-noel and Lauren Gilles,"Consumer's Involvement Profile : New Empirical Results, " Advacned in Consumer Research vol. XII (1985)

14. Krugman Herbert E., "The Impact of television Advertising : Learning Without Involvement", Public Opinion Quarterly, vol. 29 (1965)

15. Krugman, Herbert E., "Memory without Recall, Exposure without Perception," Journal of Advertising Research, vol. 17, No. 4, (1977)

16. Krugman Herbert E. "the Measurement of Advertising Involvement," Public Opinion Quarterly, vol. 30, (1966-67)

17. Krugman Herbert E., "Low Involvement Theory in Light of New Brain Research," in Attitude Research Plays for High Stakes (Chicago : AMA, 1979)

18. Krugman, Herbert E, & E. L. Hartley, "Passive Learning from Television," Public opinion Quarterly, vol. 34 (1970-71)

19. Krugman, Herbert E., "Temporary Effect of Communication," Journal of Advertising Research, vol. 10(1970)

20. Lastovicka, John L. and Gardner, David M. "Component of Involvement," In Attitude Research Plays for High Stakes (Chicago ; AMA, 1979) eds., J.C. Maloney and B. Silverman.

21. Laurent, Gilles and Kapferer, Jean-Noel, "Measuring Consumer Involvement Profiles", Journal of Marketing Research, vol. XXII (Feb. 1985)

22. Michell, Andrew A., "Involvement : A Portentially Important Mediator of Consumer Behavior," Advances in Consumer Research, vol. 6 (1979)

23. Michell A. A. "The use of an Information Processing Apporach to Understand Advertising Effects", Advances in Consumer Research, vol. 7 (1979)

24. Park,C.W. and Mittal, Banwark, "A Theory of Involvement in Consumer Behavior ; Problem and Issues," Research in Consumer Behavior, vol. 1(1985)

25. Park, C. Whan and Young, S. Mark, "Types and Level of Involvement and Brand Attitudes Formation, " Advances in Consumer Research, vol. X (1983)

26. Petty, Richard E., Cacioppo, John T. and Schumann, David, "Central and Peripheral Routes to Advertising Effectiveness : The Moderating Role of Involvement," Journal of Consumer Research, vol. 10(Sep. 1983)

27. Preston, Ivan L., "A Reinterpretation of the Meaning of Involvement in Krugman's Models of Advertising Communication" Journalism Quarterly, vol. 47 (1970)

28. Richard F. Yalch and Rebecca Elmove-Yalch, "The Effect of Numbers on the Route to Persuasion", Journal of consumer research vol. 11. (1984)

29. Richard Vaughn, "How advertising Works : A Planning Model", Journal of advertising Research, October, 1980.

30. Robert J. Lavidge and Gary A. Steiner, "A Model for Predictive Measurements of Advertising Effectiveness", Journal of marketing (October 1961)

31. Robertson, Tomas S., "A critical Examination of Adoption Process Models of Consumer Behavior." Models of Buyer Behavior ed. by Jagdish N. Sheth (Harper & Row, Publishers, Inc., New York, 1974)

32. Roger M. Johnson, "Measuring Advertising Effectiveness." Handbook of Marketing Research (McGraw-Hill, 1974)

33. Rothschild, Michael L., "Perspectives on Involvement : Current Problems And Future Directions," Advances in Consumer Research, vol. XI (1984)

34. Rothschild, Michael L. and William C. Gaidis, "Behavioral Learning Theory : It's Relevance to Marketing and Promotion," Journal of Marketing (spring, 1981)

35. Rothschild, Michael L. and Michael J. Houston, "The Consumer Involvement Matrix ; Some Preliminary Finding", 1977. Educators' Proceedings (Chicago ; AMA, 1977)

36. Rothschild, Michael. L., "Advertising Strategies for High and Low Involvement Situations," in Attitude Research Plays for High Stakes(Chicago : AMA 1979)

37. Rothschild, Micheal L., "Involvement as a Determination of Decision Making Styles", in 1975 Combined Proceedings (Chicago; American Marketing Association, 1975)

38. R. J. Rutz, S. B. Mackenzie and, G. E. Belch, "Attitude Toward Ad. as a Mediator of Advertising Effectiveness : Determinants and Consequences," Advance in Consumer Research, vol. 10. 1982.

39. Shrif, Carolyn and Muzafer, sherif, "Attitude as the Individuals own Catagories ; The Social Judgement Involvement Approach to Attitude Change", in Attitude ; Ego Involvement and Change. (New York ; John Wiley and sons, Inc)

40. Stone, Robert N., "The Marketing Characteristics of Involvement," Advances in Consumer Research, vol. XI (1984)

41. Traylor, Mark B., "Product Involvement and Brand Commitment," Journal of Advertising Research, vol. 21(Dec. 1981)

42. Tyebjee, Tyzoon T., :Refinement of the Involvement ; An Advertising Planning Point of View," in Attitude Research Plays for High Stakes (Chicago : AMA, 1979)

43. F. W. Winter, "Match Target Markets to Media Audiences", Journal of Advertising Research, (Feb. 1980)