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¼ÒµÎ¿µ, ±¸Á¶ÁÖÀÇ, ¹ÎÀ½»ç, 1984.

Àª¸®¾Ï½¼, J, ±¤°í ±âÈ£·Ð, Á¶º´·®¿ª, ¿­¸°Ã¥µé, 1988.

À¯ÀçÈ«, TV±¤°í ³»¿ëºÐ¼® ¿¬±¸, Çѱ¹¹æ¼Û±¤°í°ø»ç, 1987.

À̰­¼ö, ¸Å½º Ä¿¹Â´ÏÄÉÀ̼ǰú »çȸÇÐ, ³ª³², 1988.

Á¦Æ², ¿µ»ó¹ÌÇÐ, ÃÖâ¼· µî¿ª, ¼­°­´ëÇб³ ÃâÆÇºÎ, 1985.

Åõ¼Ä, B, ±âÈ£ÇÐÀ̶õ ¹«¾ùÀΰ¡, À±Çзοª, ûÇÏ, 1987.

Çѱ¹¹æ¼Û±¤°í°ø»ç, °øÀͱ¤°í È¿À²È­ ¹æ¾È ¿¬±¸, 1988.

Çѱ¹¹æ¼Û±¤°í°ø»ç µî, °øÀͱ¤°íÀÇ ÁÖÁ¦¿Í ³»¿ë¿¡ ´ëÇÑ Æò°¡¿¬±¸, 1985.

Ȥ½º, T, ±¸Á¶ÁÖÀÇ¿Í ±âÈ£ÇÐ, ¿ÀÇü±³¿ª, ½Å¾Æ»ç, 1977.

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±è¼º¼ö, "±¤°í¼ö±¸ Ư¼º¿¡ °üÇÑ ¿¬±¸-¼ºÀû ¼Ò±¸¸¦ Áß½ÉÀ¸·Î-", ¼®»çÇÐÀ§³í¹®, ¼­¿ï´ëÇб³ °æ¿µ´ëÇпø, 1983.

°·ÀçÇö, "±âÈ£ÇÐÀ̶õ ¹«¾ùÀΰ¡", »çº¸ °Å¼Õ, 1983, 3.

±èÁøº¹, "°æÀï »óǰ¿¡ ³ªÅ¸³­ Ä·ÆäÀÎ ±¤°íÀÇ Ç¥ÇöÀü·«¿¡ °üÇÑ ¿¬±¸-¸ÆÁÖÀÇ ½Å¹®, ÀâÁö±¤°í¸¦ Áß½ÉÀ¸·Î-", ¼®»çÇÐÀ§³í¹®, È«ÀÍ´ëÇб³ »ê¾÷¹Ì¼ú´ëÇпø, 1986.

±èÅÂö, "¿ì¸®³ª¶ó °øÀͱ¤°íÀÇ È°¼ºÈ­¿¡ °üÇÑ ¿¬±¸", ¼®»çÇÐÀ§³í¹®, È«ÀÍ´ëÇб³ ´ëÇпø, 1986.

¿À±âÈ«, "ÀüÆÄ±¤°íÀÇ Ç¥Çö±â¹ý¿¡ °üÇÑ ¿¬±¸-TV Commercial FilmÀ» Áß½ÉÀ¸·Î-", ¼®»çÇÐÀ§³í¹®, Àü³²´ëÇб³ °æ¿µ´ëÇпø, 1978.

¿ì°æÁ¤, "±¤°í¼Ò±¸¿¡ °üÇÑ ¿¬±¸-°øÆ÷¼Ò±¸¸¦ Áß½ÉÀ¸·Î-", ¼®»çÇÐÀ§³í¹®, ¼­¿ï´ëÇб³ ´ëÇпø, 1986.

À±º´±¸, "Çѱ¹ ¹Î¿µ TV ¹æ¼Û±¤°í¿¡ °üÇÑ ½ÇÁõÀû ¿¬±¸", ¼®»çÇÐÀ§³í¹®, ¿¬¼¼´ëÇб³ °æ¿µ´ëÇпø, 1978.

À̵¿±Õ, "ÇѹÌÀÏ ÀâÁö±¤°íÀÇ Ç¥Çö½ÇÅ¿¡ °üÇÑ ¿¬±¸-À̹ÌÁö¿Í ŵµ¸¦ Áß½ÉÀ¸·Î-", ¼®»çÇÐÀ§³í¹®, °æºÏ´ëÇб³ °æ¿©´ëÇпø, 1986.

À̺´ÀÎ, "°ø°ø±¤°í¿¡ °üÇÑ ¿¬±¸", ¼®»çÇÐÀ§³í¹®, °æÈñ´ëÇб³ ´ëÇпø, 1983.

Á¤¿ì¿ë, "½Å¹®±¤°í Ç¥Çö¿¡ °üÇÑ ¿¬±¸-Çìµå¶óÀΰú ÀÏ·¯½ºÆ®·¹À̼ÇÀ» Áß½ÉÀ¸·Î-", ¼®»çÇÐÀ§³í¹®, °è¸í´ëÇб³ ´ëÇпø, 1972.

Á¶º´·®, "±¤°íÀÇ Ä¿¹Â´ÏÄÉÀÌ¼Ç ±¸Á¶¿Í ÀǹÌÀÛ¿ë¿¡ °üÇÑ ¿¬±¸", ¹Ú»çÇÐÀ§³í¹®, ÇѾç´ëÇб³ ´ëÇпø, 1988.

Á¶À翵, "TV±¤°í¿¡ ³ªÅ¸³­ Á¤º¸¼º°ú ¼ºº°¿ªÇÒ ½ºÅ×·¹¿ÀŸÀÌÇÁÀÇ °ü°è¿¡ °üÇÑ ¿¬±¸", ¼®»çÇÐÀ§³í¹®, ÇѾç´ëÇб³ ´ëÇпø, 1986.

Â÷¿µ¶õ, "À¯¸Ó ¼Ò±¸ ¹æ¹ýÀÌ ±¤°íÈ¿°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ", ±¤°íÁ¤º¸, 1987. 2, pp.22-26.

Çö´ë¿ø, "TV °øÀͱ¤°íÀÇ À̵¥¿Ã·Î±â ¼ºÇâ ¿¬±¸", ¼®»çÇÐÀ§³í¹®, ¼­°­´ëÇб³ ´ëÇпø, 1989.

È«Çý°æ, "±¤°íÀÇ ¼Ò±¸¹æ¹ý¿¡ °üÇÑ ¿¬±¸", ¼®»çÇÐÀ§³í¹®, ¼­°­´ëÇб³ ´ëÇпø, 1984.

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Chapman, S, Great Expectiation: Advertising and the Tabbaco Industry, London: Comedia, 1989.

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Metz, C, Film Language: A Semiotics of the Cinema, tran by Michael taylor. N.Y.: Oxford Univ. Press, 1974.

Morley, D, The Nationalwide Audience, London: British Film institute, 1980.

Schudson, M, Advertising, The Uneasy Persuasion, New York: Basic Books, 1984.

2. ³í¹® ¹× Á¤°£¹°

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