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1. ´ÜÇົ
¹ÚÈ¿½Ä, ±¤°í·Ð, ¼¿ï: Çü¼³ÃâÆÇ»ç, 1986,
¼Û¿ë¼·/¸®´ë·æ, Çö´ë±¤°í·Ð, ¼¿ï: ¹«¿ª°æ¿µÀÚ, 1985
½Å±æ¼ö, ±¤°íÀ̾߱â, ¼¿ï: Çѱ¹°æÁ¦½Å¹®»ç, 1986.
½ÅÀμ·, ±¹Á¦±¤°í·Ð, ¼¿ï: ³ª³²ÃâÆÇ»ç, 1983. Çѱ¹±¤°í ¹ß´Þ»ç, ¼¿ï: ÀÏÁ¶°¢, 1980.
À¯ºØ³ë, ½ÃÀåÁ¶»ç·Ð, ¼¿ï: ¹ý¹®»ç, 1979.
2. ÇмúÁö, ³í¹® ¹× Á¤±â°£Ç๰
ÇѺ´±¸/¿ÀÀÎȯ/ÀÌ»ó¿ì, "¼¼°è½ÃÀåÁøÃâ¿¡ ÀÖ¾î¼ ½Å¹®±¤°íÀü·«", Ä¿¹Â´ÏÄÉÀÌ¼Ç Á¶»ç¿¬±¸¼Ò Æí, ¸Þ½ºÄİú ±¤°í, ¼¿ï: ´ëÇй®È»ç, 1981. pp.206-222.
Àü¿ëÇö, ¿ì¸®³ª¶óÀÇ ½Å¹®±¤°í¿¡ ´ëÇÑ ¼ÒºñÀÚ ¼ö¿ëŵµºÐ¼®, ¼®»çÇÐÀ§³í¹®, ¿¬¼¼´ëÇб³ °æ¿µ´ëÇпø, 1982,
±è¿ìÁ¾, ½Å¹®±¤°í Áö¸é±¸¸ÅÀÇ È¿À²È ¹æ¾È, ¼®»çÇÐÀ§³í¹®, Áß¾Ó´ëÇб³ ½Å¹®¹æ¼Û´ëÇпø, 1985, 8.
±ÇÀÍÇ¥, "¼º½ÇÇÑ ¾îÇÁ·ÎÄ¡·Î ±¹¹Î»ýȰ Çâ»ó¿¡ ±â¿©Çؾß", ±¤°íÁ¤º¸, 1984. 2¿ùÈ£, pp.46-48.
±è¼®³â, "±¤°í½ÃÀå°³¹æ¿¡ °üÇÑ ¿ì¸®ÀÇ ÀÚ¼¼", ±¤°íÁ¤º¸, 1985. 10¿ùÈ£, pp, 4-6.
¸®´ë·æ, "½ÃÀå°³¹æ°ú ±¤°í", »çº¸ ¿¤.Áö.¾Öµå, 1987. 6¿ùÈ£, pp. 4-6.
¹ÚÇöÁÖ, "¹Ì,ÀÏ,µ¶ÀÇ ºê·£µå°¡ 80% Â÷Áö", ±¤°íÁ¤º¸ 1984, 2¿ùÈ£, pp. 17-25.
¼Û±âö, "ÇØ¿Üºê·£µå µµÀÔÀº µæ½ÇµûÁ® ½ÅÁßÇϰÔ", ±¤°íÁ¤º¸, 1984. 2¿ùÈ£, pp.13-16.
½ÅÀμ·, "¹°°ÇÀÌ ¿À°¡¸é ±¤°í°¡ µû¸£°Ô µÈ´Ù", »çº¸ ¿¤.Áö.¾Öµå 1985. 10¿ùÈ£, pp. 10-13. "¿ì¸®³ª¶ó ±Ù´ë±¤°í 100³â", »çº¸ ¿À¸®ÄÞ, 1985. 2¿ùÈ£,pp. 3-13.
À̰¼ö, "Á¾¼ÓÈ ¿ì·ÁµÇ´Â ±¤°í»ê¾÷", ±¤°íÁ¤º¸,1987. 7¿ùÈ£, pp. 4-6.
À̱âÈï, "±¤°íȯ°æº¯È¿¡ µû¸¥ ±¤°í¾÷°èÀÇ ´ë󹿾È", »çº¸ Á¦Àϱâȹ,1988, 6¿ùÈ£, pp. 64-67.
À̳«¿î, "Çѱ¹Àû Ç¥Çö¹æ½ÄÀ» Á¤¸³ÇÒ ½Ã±â", »çº¸ µ¿¹æ±âȹ, 1988, 8¿ùÈ£, pp.6-7.
ÀÌÇý¿Á, "¿Ü±¹°è ±¤°íÁÖ, ±×µéÀº ´©±¸Àΰ¡", »ç´Ü¹ýÀÎ Çѱ¹±¤°íÇùÀÇȸ, ȸº¸, 1987. 1.2¿ùÈ£.
ÀÓ Ã¶, "¹ü¶÷ÇÏ´Â ¿Ü±¹»óÇ¥, µæ½ÇÀº ¹«¾ùÀΰ¡", ÁÖ°£¸Å°æ, 1986. 6¿ùÃÊ, pp. 10-25
ÀåÇüÀÍ, "±¤°í½ÃÀå°³¹æÀº Àüü °æÁ¦ÀûÀÎ Â÷¿ø¿¡¼ °í·ÁµÇ¾î¾ß", »ç´Ü¹ýÀÎ Çѱ¹±¤°íÇùÀÇȸ, ȸº¸, 1988. 4¿ùÈ£.
Á¤¼öâ, "±¹Á¦È½Ã´ëÀÇ Çѱ¹±¤°í ¹ßÀü¹æÇâ", »çºê ¿À¸®ÄÞ 1987, 12¿ùÈ£, pp. 9-10.
Á¶º´·®, "»ê¾÷À°¼º À§ÇÑ Á¤Ã¥¼¼¿ö¾ß", ±¤°íÁ¤º¸, 1987, 3¿ùÈ£, pp. 13-20. õö³², "ÀϺ»ÀÇ ´ëÇѽŹ®±¤°íÀÇ Ç¥Çö¿¬±¸", ±¤°íÁ¤º¸, 1987, 2¿ùÈ£, pp. 53-57.
3. ±âŸ
±¤°íÀü·«¿¬±¸¼Ò ÆíÀú, ±¤°í´ë»çÀü, ¼¿ï : µµ¼ÃâÆÇ ³ª³², 1986.
»ç´Ü¹ýÀÎ Çѱ¹±¤°íÇùÀÇȸ, ȸº¸, 1987. 5.6¿ùÈ£.
°æÁ¦±âȹ¿ø, 1987³âÆÇ °æÁ¦¹é¼, ¼¿ï:ÀÏÁö»ç.
Àü±¹°æÁ¦Àο¬ÇÕȸ, Çѱ¹°æÁ¦¿¬°¨ '87(Korean Economic Yearbook) ¼¿ï : Àü±¹°æÁ¦Àο¬ÇÕȸ.
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Richard J. Barnet and Ronald E. Muller, Global: Reach:The Power of the Multinational Corporation, N.Y.:Simon and Schuster,1974.
S. Watson Dunn and Arnold M. Barban, Advertising : Its Role in Modern Marketing 4th ed,, Hinsdale, III,:The Dryden Press, 1978
Vern Terpstra, International Dimensions 2nd ed.
Boston : PWS-Kent publishing, 1988.
Leslie W. Rodger Àú, Àü³»ÇàÀÏ/ÏÜõóìéÕÍ °ø¿ª. °æÀï°æÁ¦ÇÏÀÇ ¸¶¾ÆÄÉÆÃ, µ¿°æ :ȯ¼±ÁÖ½Äȸ»ç, 1973.
±¸º¸ÀüÀÇÀü¿¬±¸¼Ò, ±¤°í´ë»çÀü, µ¿°æ:1971
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