각주

1) 宋瑢燮, 리대룡, 現代廣告論(서울 : 무역경영사, 1986). p. 203.

2) S. Watson Dunn and Arnold M. Barban, Advertising : It's Role in Modern Marketing, 5th ed., (Chicago : The Dryden press, 1982), pp. 148-149.

3) 申寅燮, 한국광고사(서울 : 나남, 1988), pp.257 ∼259.

4) 이주룡, "한국광고대행사의 실태분석", 광고정보, 1987년 12월호(통권 84호), pp. 44∼45.

5) 리대룡/李明天, 現代社會와 廣告(서울 : 나, 1988), p.13

6) "국내 신문매체인정광고 16개회사 취급고분석", 한국광고협의회, 1989년 2월호(통권 4호), pp. 6∼7.

7) Edward Lawler III, Motivation in Work Organization(Monterey, Calif. : Books/cole, 1973), p. 61.

8) 韓德雄, 組織行動의 動機理論(서울 : 法文社, 1983), p. 77.

9) Ernest J. McCormick & Daniel Ilgen, Industrial Psychology, 7th ed. (Englewood Cliffs, N.J. : Prentice-Hall, 1980), p. 307.

10) Henry C. Smith, Psychology of Industrial Behavior(New York : McCrawHill, 1955), pp. 114-1l5.

11) 韓德雄, 앞의 책, p.76.

12) 柳基鉉, 組織行動論(서울 : 貿易經營社, 1983), p. 173.

13) Edward E. Lawler III. op. Cit., pp. 74-81.

14) John P. Wanous & Edward E. Lawler III, "Measurement and meaning of Job satisfaction, "Journal of Applied Psychology , Vol. 56, No. 2, (1972) pp. 95-105.

15) Ewen R. B. "Weighting components of job satisfaction" Journal of Applied Psychology , Vol. 51, (1967), pp. 68-73.

16) Ibid.

17) C. P. Alderfer, "An empirical test of a new theory of human needs, "Organizational Behavior and Human Performance, Vol. 4, (1969), pp. 142-175.

18) L. W. Porter, "A Study of perceived need satisfaction in bottom and middle management jobs, "Journal of Applied Psychology , Vol. 45, (1961), pp. 1-10.

19) E. A Locke, "What is job satisfaction?" Organizational Behavior and Human Performance, Vol. 4, (1969), pp. 309-336.

20) W. H. Mobley, & E. A. Locke, "The relationship of value importance to satisfaction, "Organizational Behavior and Human Performance, Vol. 5, (1970), pp. 394-398.

21) M. Baeher, A Reply to R. J. "Wherry Concerning An Orthogonal Re-rotation of Baeher and Ash Studies of the SRA Employee Inventory, "Personnel Psychology, Vol. 9, (1956), pp. 81-92.

22) P. Ash, "The SRA Employee Inventory, A Statistical Analysis, "Personal Psychology, Vol. 9, (1956), pp. 81-92.

23) M. Baeher & R. Rench, "The definiton & Measurment of Employee Morale, "Administrative Science Quarterly, Vol. 3, (1955), pp. 157-184.

24) Edwin, E. A. Locke, op. Cit., (1969), pp. 302.

25) P. Smith L. Kendall & C. Hulmin The meaurment of Satisfaction in work & Retirement, (Chicago, III : Rand Mcnally & Co, 1972), p. 39.

26) Gilmer, H. Industrial Psychology(New York : McGraw-Hill, 1961), pp. 216-200.

27) V. H. Vroom, Work and Motivation(New York : John Wiley & sons, 1964), pp. 370-371.

28) V. H. Vroom, op. cit., p. 371.

29) Cyrus A. Altimus II & Richard J. Tersine, "Chronological Age and job satisfaction ; The Young Blue Collar Worker, "Academy of Management Journal, Vol. 16, (Mar., 1973), pp. 53-65.

30) William B Wherther, Jr. Keith Davis, Personal Management and Human & Resources(New York : McGraw-Hill, 1982), p. 271.

31) Charlse N. Weaber. "Job satisfaction in the U.S.A. in the 1970s" Journal of Applied Psychology, Vol. 65, (1980), pp. 364-366.

32) R. E. Bernberg, "Socio-Psychological factors in Industrial Morales III ; Relation of Age to Morale" Personal Psychology, Vol. 7, (1954), pp. 394-399.

33) Edwin A. Locke, "Source of Satisfaction and Dissatistaction of Among Solid Waster Management Employees", Journal of Applied Psychology , Vol. 59, (1974), pp. 146-156.

34) Charles N. Weaber, op. cit., pp. 364-366.

35) J. Guilford & D. Gray, Motivation & Modern Management(Massachusetts ; Addison Wesley Publishing Co, 1970), pp. 177-179.

36) Arthur P. Brief "Employee Reaction to Job Characteristics" A Constructive Replication, Journal of Applied Psychology, Vol. 60, (1975), pp. 182-186.

37) JR & Hackman, E. E. Lawler III "Employee Reaction to Job Characteristics" Journal of Applied Psychology, Vol. 56, (1971), pp. 259-286.

38) E. A Locke, op. cit., p. 1302.

39) E. J. McCormick and J. Tiffin, op. cit., p. 361.

40) 徐炳寅, "從業員의 職務滿是에 관한 實證的 硏究 (I)", 釜山商大 論文集, 37集, pp. 203-235.

41) R.Likert, New Patterns of Management(New York : McGraw HiLL, 1961), p. 56.

42) E. Fleishman/B. Haris, "Pattern of Leadership Behavior Related to Employee Grievance and Turnover" Personal Psychology, Vol. 15, (1962), pp. 151-176.

43) 韓德雄, 앞의 책, 341면.

44) F. Herzberg, B. Mausner & B. Syndermam, op. cit., p. 113.

45) F. Herzberg, B. Mausner & B. Synderman. op. cit., ch. 12, pp. 1l2-119.

46) P. W Belcher, "Ominous trends in wage & salary administration" Personal, Vol. 5, (Sep.-Oct., 1965), pp. 42-50.

47) L. Wilkins, "Incentive & the young male worker in England, "International Journal of Opinion & Attitude Research, Vol. 4, (1954), pp. 541-562.

48) Charlse N Weaver, op. cit., (1980), pp. 364-366.

49) J. Tiffin & McComic, Industrial Psychology(Maruzen Asian Edition, 1965), p. 126.

50) T. Lyons, "Role Clarity, Need for Clarity,k Satisfaction, Tension and Withdrawl, "Organizational Behavior and Human Performance, Vol. 6, (1971), pp. 99-100.

51) T. M. Lodahl & M. Kejner, "The definition and Measurement of Job Involvement, "Journal of Applied Psychology, Vol. 49, (1965), pp. 24-25.

52) S. Rebinowitz & T. D. Hall, "Organizational research on Job Involvenent, "Psychological Bulletin, Vol. 84, (1977), p. 265.

53) R. Guion, "Industrial moralthe problem of terminology, "Personnel Psychology, Vol. 11, (1958), pp. 59-61.

54) S. Rabinowitz & T. D. Hall, op. cit., pp. 256-266.

55) Ibid., p.266.

56) V. H. Vroom, "Ego-Involvement, Job Satisfaction, and Job Performance", Personnel Psychology, Vol. 15, (1962), pp. 159-177.

57) E. E. Lawler, III. "Job design and employee motivation", Personnel Psychology, Vol. 22, (1969), pp. 426-435.

58) S. Rabinowitz & D. T. Hall, op. cit., p. 266.

59) Ibid., p, 266.

60) E. E. Lawler, III & D. T. Hall, "Relationship of Job Characteristics to Job involvement, Satisfaction and Intrinsic Motivation", Journal of Applied Psychology, Vol. 54, (1970), pp. 305-312.

61) R. N. Osborn, J. G. Hunt & R. J. Lawrence, Organization Theory : An Integrated Approach, (John Wiley & Sons, 1980), p. 80.

62) R. M. Kanter, Commitment and Social Organization : A Study of Commitment Mechanisms in Utopian Communities, American Sociological Review, Vol. 33, (1968), p. 499.

63) M. E. Sheldon, "Investment and Involvement as Mechanisms Producing Commitment to the Organization", Administrative Science Quarterly, Vol. 16, (1971), p. 143.

64) S. M. Lee, "An Empirical Analysis of Organizational Identification", Academy of Management Journal, Vol. 14, (1971), p. 214.

65) L. G. Hrebiniak & J. A. Alluto, "Personal and Role-Related Factors in the Development of Organizational Commitment", Administrative Science Quarterly, Vol. 17, (1972), p. 556.

66) B. Buchanan II, "Building Organizational Commitment : The socialization of Managers in Work Organizations :, Administrative Science Quarterly, Vol. 19, (1974), p. 533.

67) R. M. Steers, "Antecedents and Outcomes of Organizational Commitment", Administrative Science Quarterly, Vol. 22, (1977), p. 46.

68) G. R. Salancik, "Commitment and the control of Organizational Behavior and Belief", In B. M. Staw & G. R. Salancik(Eds), New Directions in Organizational Behavior, (Chicago : Clair Press, 1977), p. 62.

69) R. T. Mowday, L. W. Porter & R. M. Steers, "Employee Organization Linkages : The Psychology of Commitment, Absentism, and Turnover," (New York : Academic press, 1982), p. 38.

70) T. M. Lodahl & M. Kejner, op. cit., pp. 24-25.

71) R. N. Osborn, J. G. Hunt & R. J. Lawrence, op. cit., p. 80.

72) E. A. Locke, "The Nature and Causes of Job Satisfaction", Handbook of industrial and Organizational Psychology(Chicago : Rand Mcnally College Publishing Company, 1976), p. 166.

73) R. T. Mowday, L. W. Porter & R. M. Steers, op. cit., p. 38.

74) 柳基鉉, 組織行動論(서울 : 貿易經營社, 1983), p. 180.

75) S. W. Dunn Advertising : its Role in Modern Marketing, 1965, 9. 21.mm

76) 李柄仁, "廣告代行社의 生成社", 매스콤과 廣告, 1979년 8월호 (통권 5호), pp. 43-54.

77) Fred N. Kerlinger, Foundation of Behavioral Research, Holt, Rinehart and Winston, Inc, 1964. pp. 442-451.