(국내 문헌)

1. 단행본

1) 金元銖, 광고학 개론, 全訂版(서울 : 經文社), 1976.

2) 리대룡/李明天, 現代社會와 광고(서울 :나남), 1989.

3) 李俊一 譯, 조직커뮤니케이션(서울 : 나남), 1988.

4) 李相彬 譯, 産業·組織心理轝(서울 : 유충출판사), 1988.

5) 宋瑢燮/리대룡, 現代廣告論(서울 : 무역경 영사), 1986.

6) 申寅變, 韓國廣告史(서울 : 나남), 1986.

7) 愼·根, 組識行動論(서울 : 茶山出版社 ), 1983.

8) 柳基鉉, 組織行動論의 動機理論(서울 : 法文社 ), 1983.

9) 吳澤燮, 社會科轝 데이터 分析法(서울 : 나남), 1984.

10) 車培根, 社會科孼 硏究方法 (서울 : 세영사), 1981.

11) 韓德雄, 組織行動의 動機理論(서울 : 英文社), 1983

2. 학술지, 논문 및 정기간행물

1) 金文石, "輳職에 영향을 미치는 職務要因에 관한 硏究", 고려대학교대학원, 1980.

2) 申寅燮, "범세계 커뮤니케이션대행사를 지향", 광고정보, 1988년 3월호(통권 제84호), 29-34페이지.

3) 한국광고협의회, "국내 광고대행사 취급고실적 분석", 광고회보, 1989년 2월호(통권 38호), 6-7페이지.

(국외 문헌)

1. Aaker, D. A. / John G. M. Advertising Management. (1975)

2. Alderfer, C. P. "An empirical test of new theory of human needs, "Organizational Behavior and Human Performance, Vol. 4. (1969)

3. Ash, P. "The SRA Employee Inventory ; A Statistical Analysis, " Personal Psychology, Vol. 9. (1956)

4. Baeher, M. "A Reply to R. J. Wherry concerning An 0rthogonal Rerotation of Baeher and Ash Studies of the SRA Employee Inventory, "Personnel Psychology, VoL. 9. (1956)

5. Baeher, M. & R. Rench "The definition & Measurement of Employee Morale, "Administrative Science Quarterly, Vol. 3. (1958)

6. Belcher, P. W. "Ominous Trends in Wage & Salary Admomostratopm, "Personal, No. 5, (Sep.-Oct., 1964)

7. Bernberg, R. E. "Socio-Psychological factors in Industrial Morales III ; Relation of Age to Morale, "Personal Psychology, Vol. 7. (1956)

8. Brayfield, H & W. Crockett "Employee Attotide and Employee Performance, "Psychological Bulletin, Vol. 52. (1955)

9. Brief, A. P. "Employee Reaction to Job Characteristics, A Constructive Replication, "Journal of Applied Psychology, Vol. 60. (1975)

10. Comez-Mejia L. R. "Sex difference During Occupational Socialization, "Academy of Management Jouranl, Vol. 26.(1983)

11. Cyrus, A. A. III & R. J. Tersine "Chronological Age and Job Satisfaction ; The Young Blue collar Worker, " Academy of Management Journal, Vol. 16. (1974)

12. Dunn, S. W. & A. M. Barban, "Advertising. It's Role in Modern Marketing, "5th ed., Chicage, The Dryden Press, (1982)

13. Ewen, R. B. "Weighting Components of job satisfaction, "Journal of Applied Psychology, Vol. 51. (1967)

14. Fleishman, E. & E. haris "Pattern of Leadership Behavior Related to Employee Grievance and Turnover, "Personal Psychology, Vol. 15. (1962)

15. Gilmer, H. "Industrial Psychology, " N. Y. : McGraw-Hill. (1961)

16. Guilford, J. & D. Gray, "Motivation & Modern Management, " Massachusetts : Addison-Wesley Publishing Co., (1970)

17. Hackman, J. R. & E. E. Lawler III, "EmpLoyee Reaction to Job Characteristics, "Journal of Applied Psychology, Vol. 55. (1971)

18. Hulin , C. & P. Smith, "Sex Diference In Job Satisfaction, "Journal of Applied Psychology, Vol. 48. (1964)

19. Karras, E. J. "Job Satisfaction Variables among Female Clerical Workers, "Journal of Applied Psychology, Vol. 55. (1970)

20. Lawler, E. E. "Motivation in work Organization, "Monterey, Calif : Brooks/cole, (1973)

21. Locke, E. A. "What is Job Satisfaction?, "Organizational Behavior & Human Performance, Vol. 4. (1969)

22. Locke , E. A. "Source of Satisfaction and Dissatisfaction of Among Solid Waster Management Employees, "Journal of Applied Psychology, Vol. 59. (1974)

23. Lyons, T. "Role Clarity, Need for clarity, Satisfaction, Tension and Withdrawe, "Organizational Behavior and Human Performance, Vol. 16. (1971)

24. March, J. G. & H. A. Simon "Organizations, "New York : Wiley (1958)

25. McCormick, E. J. & Daniel Ilgen "Industrial Psychology, "7th ed, Englewood Cliffs, N. J. : Prentice-Hall, (1980)

26. Mobley, W. H. & Locke E. A. "the relationship of value importance to Satisfaction, "Organizational Behavior and Human Performance, (1970)

27. Osborn, R. N., James G. Hunt & L. R. Jauch "Organization Theory, "John Willey & sons. Co., (1980)

28. 0'Toole, J. E. "From one person to Another, "New York : ICB, (1976)

29. Porter, L. W. "A Study of Perceived Need Satisfaction in Bottom and Middle Management Jobs, "Journal of Applied Psychology, Vol. 45. (1961)

30. Ray, Wild "Job Needs, Job Satisfaction and Behavior of Mannual Worker, "Journal of Applied Psychology Vol. 54. (1969)

31. Ross, I. E. & Zander, A. F. "Need Satisfaction and Employee Turnover, "Personnel Psychology, No. 10. (1957)

32. Sandage, C. H. "Advertising Theory and Practice, "Rev. ed. (1946)

33. Smlth, H. C. "Psychology of Industrial Behavior, "New York : McGraw-Hill. (1955)

34. Smith, P., L. Kendal & C. Hulmin "The Measurement of Satisfaction in Work & Retirement, "Chicago, III ; Rand McMaILy & Co., (1969)

35. Tiffin, J & E. J. McCormick, "Industrial Psychology, "Maruzen Asian Edition, (1965)

36. Wanous, J. P. & E. E. Lawler III, "Measurement and Meaning of Job Satifaction, "Journal of Applied Psychology, Vol. 56. (1972)

37. Weaber, C. N. "Job Satisfaction in the U.S.A. in the 1970's, "Journal of Applied Psychology, Vol. 65. (1980)

38. Wilkins, L. "Incentive & the Young Man Worker in England, "International Journal of Opinion & Attitude Research, Vol. 4. (1950)