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°æÁ¦±âȹ¿ø, ÁÖ¿ä°æÁ¦ÁöÇ¥, 1988.
±³Åë½Åº¸»ç, ±³Å뿬°¨, 1987.
±¹È¸»ç¹«Ã³ÀÔ¹ýÁ¶»ç±¹, ÁÖ¿ä±¹ À¯ÅëÀÇ ±¹Á¦ºñ±³, ÀÔ¹ýÂü°íÀÚ·á Á¦243È£, 1986.
ÑÑÔÔÐñ, "¿ì¸®³ª¶ó ¹°ÀûÀ¯Åë¾÷°èÀÇ °³¼±¹æ¾È¿¡ °üÇÑ ¿¬±¸", Çѱ¹¸¶¾ÆÄÉÆÃ ¿¬±¸, Á¦2±Ç 1È£, 1987.12. pp.3-73.
-----, Çö´ë¸¶¾ÆÄÉÆÃ¿ø·Ð, ¼¿ï, ¹Ú¿µ»ç, 1984.
ÑÑêªâÇ, °Å½Ã¸¶¾ÆÄÉÆÃ·Ð, ¼¿ï, °æ¹®»ç, 1981.
-----, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼¿ï, ¹Ú¿µ»ç, 1986.
ÒÆý÷ÙÏ, "¹Ì±¹ ÀÚµ¿Â÷ ºÎǰ½ÃÀåÀÇ ±¸Á¶ºÐ¼®", »ê¾÷¿¬±¸¿ø, 1985.
´ëÇÑ»ó°øÈ¸ÀǼÒ, Çѱ¹ÀÇ À¯Åë»ê¾÷, 1985.
«È«è«¿í»ÔÑó³÷üØã (ñ»):÷üØãêü÷׫·«¹«Æ«àæÚϼüå, í»ÔÑó³ªÎ÷üØãêü÷׫·«¹«Æ«à:í»ÔÑó³ÍïùÊîïßö20, ߣúÓÑ, 1985.
ÚÓˬáø, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼¿ï, ¼¼°æ»ç, 1984.
ä£Ü·ÑÎ, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼¿ï, ¹Ú¿µ»ç, 1988.
»ó°øºÎ, "80³â´ë ÀÚµ¿Â÷°ø¾÷ À°¼º¹æ¾È", 1982.12.
ßÆÙæÓ¹, Çö´ë¸¶¾ÆÄÉÆÃ¿ø·Ð, ¼¿ï, Çü¼³ÃâÆÇ»ç, 1982.
-----, ÀÓ¼±±Ô, À¯Åë°ü¸®, ¼¿ï, Çü¼³ÃâÆÇ»ç, 1986.
¼Û¿ë¼·, Çö´ë¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼¿ï, ¹ý¹®»ç, 1980.
¼ÛÁ¾±Ø, ÇÔ±Ù½Ä, ¸¶¾ÆÄÉÆÃ, ¼¿ï, ÀϽŻç, 1983.
äÌ÷»ûà, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼¿ï, ¹ý¹®»ç, 1985.
¿©¿î½Â, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼¿ï, ¹ý¹®»ç, 1986.
¿À»ó¶ô, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼¿ï, ¹Ú¿µ»ç, 1986.
-----, ¿©¿î½Â, ½ÃÀåÁ¶»ç¹æ¹ý·Ð, ¼¿ï, ´ë¿µ»ç, 1987.
À±¹®±Ô, "À¯Åë±Ù´ëÈ¿Í ¹°ÀûÀ¯ÅëÀÇ °ü¸®¿ªÇÒ", ¼º±Õ°ü´ëÇб³ ´ëÇпø, ¼ö¼±³íÁý Á¦8Áý, 1983, pp.645-658.
ì°ÌÈûú, "¿ì¸®³ª¶ó ÀÚµ¿Â÷ À¯Å뱸Á¶¿¡ °üÇÑ ¿¬±¸", ¼®»çÇÐÀ§³í¹®, µ¿±¹´ëÇб³ ´ëÇпø, 1984.
À̼ºÅÃ, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼¿ï, ¹Ú¿µ»ç, 1984.
ì°ã°ðó, ¸¶¾ÆÄÉÆÃ¿ø·Ð, ¼¿ï, µµ¼ÃâÆÇ »ï¹®, 1988.
ÀÌ¿ì¿ë, Á¤±¸Çö, ¸¶¾ÆÄÉÆÃ¿ø·Ð, ¼¿ï, Çü¼³ÃâÆÇ»ç, 1987.
Àӿϼø, ¸¶¾ÆÄÉÆÃ¿ø·Ð, ¼¿ï, »ï¿µ»ç, 1982.
ÀÓÁ¾¿ø, Çö´ë¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ¼¿ï, ¹«¿ª°æ¿µ»ç, 1987.
-----, ¸¶¾ÆÄÉÆÃÁ¶»ç·Ð, ¼¿ï, ¹«¿ª°æ¿µ»ç, 1985.
ÀÓÈ£±Ô, Çѱ¹ÀÇ À¯Åë°æÁ¦±¸Á¶, Çѱ¹°³¹ß¿ø, 1984.
íåܹìÏ, "Çѱ¹ ÀÚµ¿Â÷»ê¾÷ÀÇ ¹ßÀüÆÐÅÏ", ¿ï»ê´ëÇб³, ¿¬±¸³íÁý Á¦17±Ç 2È£, 1986, pp.55-66.
Á¤À¯¼º, "¿ì¸®³ª¶ó ÀÚµ¿Â÷ Á¦Á¶¾÷üÀÇ ¸¶¾ÆÄÉÆÃ¿¡ °üÇÑ ¿¬±¸", ¼®»çÇÐÀ§³í¹® °í·Á´ëÇб³ °æ¿µ´ëÇпø, 1986.
ó³áøææ, "ÀÚµ¿Â÷¿Í ¼ÒºñÀÚ", Çѱ¹ÀÚµ¿Â÷°ø¾÷Çùµ¿Á¶ÇÕ, ¡¸ÀÚ°øº¸¡¹ Åë±Ç Á¦73È£, 1987.11. pp.30-42.
-----¿Ü, "Çѱ¹ Áß°íÀÚµ¿Â÷ °Å·¡ÀÇ ¹®Á¦¿Í °³¼±¹æ¾È", ¼¿ï, µ¿±¹´ëÇб³ °æ¿µ°ü¸®¿¬±¸¼Ò, 1988.10.
Á¶¿µ°ï, "°áÁ¤¼Ó¼º¸ðÇüÀ» ÀÌ¿ëÇÑ ¼ÒÇü½Â¿ëÂ÷ÀÇ ±¸¸ÅÆò°¡±âÁØ¿¡ °üÇÑ ¿¬±¸", ¼®»çÇÐÀ§³í¹®, ¿¬¼¼´ëÇб³ ´ëÇпø, 1987.
Çѱ¹»ê¾÷±â¼ú¿¬±¸¿ø, "ÀÚµ¿Â÷°ø¾÷ÀÇ ¹®Á¦¿Í À°¼º¹æÇâ", 1982.12.
Çѱ¹ÀÚµ¿Â÷°ø¾÷Çùµ¿Á¶ÇÕ, ¡¸ÀÚ°øº¸¡¹ 1981.1-1988.11.
-------------------, ÀÚµ¿Â÷°ø¾÷Æí¶÷, 1988.
ùÛëùç¶, ¸¶¾ÆÄÉÆÃ°ü¸®·Ð, ´Ù»êÃâÆÇ»ç, 1986.
ûóܹë®, "½Â¿ëÂ÷ÀÇ ¼ö¿äÀü¸Á°ú °æ½Â¿ëÂ÷ »ý»êÀÇ Å¸´ç¼º", Çѱ¹°³¹ß¿¬±¸¿ø, 1984, pp.80-100.
üÜóãÐ¥, ½ÃÀå°ü¸®:¸¶¾ÆÄÉÆÃ Ãª³Î, °í·Á´ëÇб³ ±â¾÷°æ¿µ¿¬±¸¼Ò, 1969, pp.175-226.
II. ¼¾ç¹®Çå
Alan J. Dubinsky, Robert H. Borys, "A Path Analytic study of Causes and Consquences of Retail Salespeople's Role Conflict and Ambiguity", AMA Educators' Proceedings, 1981, pp.35~38.
Bert Rosenbloom, "The Retailer's Changing Role in the Marketing channel", AMA Educators' Proceedings, 1979, pp.392~395.
Carl McDaniel Jr., Marketing, Harper & Row, 1982.
David L. Kurtz, Louise Boone, Contemporary Marketing, 4th.ed., 1985.
Donald W. Jackson, Janet E. Keith, Bruce J. Walker, "Who is Responsible for Managing Marketing channels in Manufacturing Firms?", AMA Proceedings, 1985, pp.215~221.
Douglas J. Dalrymple, L.T.Parsons, Marketing Management:Strategy and case, John wiley & Sons, Inc., 1986.
Edward W. Cundiff, Richard R. still, Norman A.P.Govoni, Fundamentals of Mordern Marketing, 3rd.ed., prentice-Hall, 1980.
E.Jerome McCarthy, W.D.Perreault., Basic Marketing, Irwin, Inc., 1984.
Prederick Wiseman, "A segmentation Analysis on Automobile Buyers During the New Model Year Transition Period", Journal of Marketing, (Vol.35, April 1971), pp.42~49.
Gary L. Frazier, "The Interfirm Power Influence Process within A Marketing Channel", Research in Marketing, (Vol.7, 1984), pp.63~91.
Gul Butaney & Lawence H. Wortzel, "Distributor Power vs Manufacturer Power:The Customer Role", Journal of Marketing, (January 1988), pp.51~63.
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James R. Brown. "Methods of channel conflict Resolution:some Empirical Resutts", AMA Proceedings, 1972, Part II, pp.495~499.
Jean L. Johnson, Harold F. Koenig, James R. Brown, "The Bases of Marketing Channel Power; AMA Proceedings, pp.160~165.
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------, Marketing Management, Prentice-Hall, Inc., 1980.
------, Marketing Essentials, Prentice-Hall, Inc., 1984.
Paul s. Busch, Michael J. Houston, Marketing, Richard D. Irwin, Inc., 1985.
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Peter, W.H., "Using MCA to segment new car markets", Journal of Marketing Research, July 1970, pp.360~363.
R.F.Breyer, Quantitative systematic Analysis and Control:Study No.1, channel and channel Group., Costing Collage offset Press, 1949.
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VDA, Tatschen and Zahlen, Frankfrut / a.M., 1982.
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W.M. Stewart, "Physical Distribution:Key to Improved Volume and Profits", Journal of Marketing, Jan. 1965. pp.65-70.
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