(국내문헌)

채서일, '마아케팅조사론', 무역경영사. 1987.

김동기, '현대마아케팅원론', 박영사 1980.

반병기, '국제마아케팅론' 박영사. 1983.

이우용`정구현, '마아케팅원론', 형설출판사, 1987.

한의영, '촉진전략론', 무역경영사, 1986.

이만동, 우리나라 자동차공업의 마아케팅에 관한 연구, 고려대학교 대학원, 석사학위논문, 1982.

현영동 외1인. '한국자동차 산업의 기술발전과정' 원간, 자공보. 1985.

서울대학교 출판부, '경영학 핸드북', 1985.

한국생산성본부, '유통경로, 1985.

김광성, 석사학위논문, '비디오 신제품의 소비자 수용 및 확산 과정의 분석' 고려대학교 대학원 경영학과, 1982.

교통신보사. '교통연감' 1987.

한국자동차공업협동조합, 자공보. 1987.

전국 경제인 연합회, '경제연감'. 1987.

(외국문헌)

'P. Kotler, Marketing Management; Analysis, Planning, & Control, Prentice-Hall Inc, N. Y., 4th ed. 1980/5th d., 1985.

'E. J. McCarthy, Basic Marketing; A Managerial Approach, 5th ed, Rechard D. Irwin, 1975.

'P. Kotler and G. Zaltman, "Targeting Prospects for a New Product", Journal of Advertising, 16, Feb. 1976.

'Ralph L. Day, "Preference Tests and the Management of Product-Features", Journal of Maketing, (Jul. 1968).

'J. C. Kinner & J. R. Taylor, "Marketing Research"; An Applied Approach, McGraw-Hill Ltd. Co. 1970.

'H. A. Lipson and J. R. Darling, Introduction to Marketing: An Administration Approach, 1971.

'J. F. Engel, R. D. Blackwell and D. T. Kollat, "Consumer Behavior, 3th ed, Dryden Press, 1978.

'Committee on Definition, Marketing Definition; A Glossary of Marketing Terms, AMA 1960.

'Dorothy Cohen, "Consumer Behavior", Random House Inc. 1981. /1985.

'William J. Stanton, Fundamental of Marketing 5th. Ed. McGraw-Hill, 1978.

'Garald Zaltman and Melanic Wallendorf, consumer Behavior; Basic Findings and Management Implications, N. Y. John Wiley & Sons, 1979.

'Harry H. Davis, "Research Explores Further Aspects of Family Purchase Decisions", Marketing Today, Vol. 16, No, 1978.

'W. D. Wells, Psychographics: A Dritical Reaview, Journal of Marketting Research, May 1975.

'Engel and Blachwell, "Consumer Behavior" 1982.

'Milton J, Rosenberg et al. , Attitude Organization and Change, Yale Univ. Press, 1960.

'Edwad L. Grubb and Gregg Hupp, "Perception of Self, Generalized Stereotypes, and Brand Selection, Journal of Marketing Research Vol. 5, 1968.

'Richard E. Stanley, Promotion: Advertisiong, Publicity, Personal Selling, Sales Promotion., 2th. Ed. Prentice Hall, 1987.

'P. Kotler, "Marketing Essentials", Prentice-Hall, 1986.