참고문헌

국내문헌

1. 단행본

소두영. 구조주의. 서울:민음사, 1984.

이강수. 매스 커뮤니케이션 사회학. 서울:나남, 1986.

쉬클로프스키. V. 러시아 형식주의 문학이론. 문학과 사회연구소 역. 서울:청하, 1986.

윌리엄슨. J. 광고 기호론. 조병량 역. 서울:열린 책들, 1988.

쿠르츠웨일. E. 구조주의의 시대. 이광재 역. 서울:종로서적, 1984.

투쎙. B. 기호학이란 무엇인가?. 윤학로 역. 서울:청하, 1987.

2. 논문

강명구. "문화론적 접근의 시각에서 본 대중문화." 외국문학. 서울:전예원, 1986, 가을.

박명진. "구조주의 관점에서 본 내용분석방법." 인석 박유봉 박사 화갑기념 논총. 서울:전예원, 1981.

3. 자료

오리콤. 코카 콜라 광고 계획서. 1972-1988.

한국음료 주식회사(BIK). 사내자료.

영문문헌

1. BOOKS

Andren, G., L. O. Ericsson, R. Ohlsson and T. Tannsjo., Rhetoric and Ideology in Advertising. Stockholm:Liber Forlag, 1978.

Barrat, D., Media Sociology, London:Tavistock Publications, 1986.

Barthes, R., Mythologies. Trans. A. Lavers. New york:Hill and Wang, 1972.

Baudrillard, J., For a Critic of the Political Economy of the Sign. Trans. Charles Levin. St. Louis, Mo:Telos Press, 1981.

Berelson, B., Content Analysis in Communication Research, New York:The Free Press, 1952.

Berger, A., Media Analysis Techniques. Beverly Hills:Sage, 1982.

Blonsky, M, ed. On Signs. Oxford, UK:Basil Blackwell, 1985.

Bovee, C. L. and W. F. Arens. Contemporary Advertising. Illinois:Richard D. Irwin, 1982.

Brown, B. W., Images of Family life in Magazine Avertising:1920-1978. New York:Praeger, 1981.

Budd, R., Thorp, R. and L. Donohew. Content Analysis of Communication. New York:Macmillan, 1967.

Chapman, S., Great Expectorations:Advertising and the Tobacco Industry. London:Comedia, 1986.

Clarke, D. S., Principles of Semiotic. London:Routledge and Kegan Paul, 1987.

Craig, L.R., "The Changing Communicative Structure of Advertisements, 1850-1930, Ph.D. dissertation. University of Iowa 1985.

Dervin, B. and M.J. Voigt, eds. Progress in Communication Sciences. New Jersey:Ablex, 1984.

Dobrow, L., When Advertising Tried Harder. New York:Friendly Press, Inc., 1984.

Dyer, G., Advertising as Communication. London:Methuen, 1981.

Eco, U., A Theory of Semiotics. Bloomington:Indiana University Press, 1976.

Eco, U., Semiotics and the Philosophy of Language. London:Macmillan Press, 1984.

Ewen, S., Captains of Consciousness. New York:McGraw-Hill, 1976.

Fiske, J., Introduction to Communication Studies. London:Methuen, 1982.

Greimas, A. J., On Meaning:Selected Writings in Semiotic Theory. Trans. P. Perron and F. Collins. London:Frances Printer, 1987.

Guiraud, P., Semiology. London:Rouledge and Kegan Paul, 1975.

Hawkes, T., Structuralism and Semiotics. London:Methuen, 1977.

Hawthorn, J., Identity and Relationship:A Contribution to Marxist Theory of Literary Criticism. London:Lawrence and Wishhart, 1973.

Hodge, R. and G. Kress. Social Semiotics. London:Polity Press, 1988.

Hoy, A., Coca Cola:The first hundred years. Atlanta, Georgia:The Coca Cola Co., 1986.

Inglis, F., The Imagery of Power:A Critic of Advertising. London:Heinemann, 1972.

Innis, R. E., Semiotics:An Introductory Anthology. Bloomington:Indiana University Press, 1985.

Jally. S., The Codes of Advertising. London:Frances Printer, 1987.

Krippendorff, K., Content Analysis:An Introduction to its Methodology. Beverly Hills:Sage, 1980.

Kupers, L., B., "A Semiotic Theory of Communication". Ph. D. dissertation. State University of New York, Stony Brook 1983.

Leiss, W., Kline, S. and S. Jhally. Social Communication in Advertising. London:Methuen, 1986.

Leymore, L.V., The Hidden Myth. London:Heinemann, 1975.

Lund, J. V., Newspaper Advertising. New York:Prentice-Hall, 1947.

McLaughlin, M. ed. Communication Yearbook, 9. Brverly Hills:Sage, 1986.

McQuail, D., Mass Communication Theory:An Introduction. Beverly Hills:Sage, 1983.

Michael, P., "Sign, Image, and Desire:Semiotic Phenomenology and the Film Image." Ph. D. dissertation, Southern Illinios University 1983.

Modeleski, T. ed. Studies in Entertainment:Critical Approaches to Mass Culture. Bloomington:Indiana University Press, 1986.

Morely, D., The Nationwide Audience. London:British Film Institute, 1980.

O'Sullivan, T., Hartley, J., Saunders, D. and J. Fiske. Key Concepts in Communication. London:Methuen, 1983.

Packard, V., The Hidden Persuaders. London:Longman, 1967.

Potter, J. and M. Wetherall, Discourse and Social Phychology:Behavior. Beverly Hills:Sage, 1987.

Sandage, C. and V. Fryberger, Advertising Theory and Practive. Illinois:Richard D. Irwin, 1975.

Sandage C. and V. Fryberger, Advertising Theory and Practice, Illinois:Richard D. Irwin, 1975.

Saussure, Ferdinand de. Course in General Linguistics, New York:McGraw-Hill, 1966.

Schudson, M., Advertising, The Uneasy Persuasion. New York:Basic Books, 1984.

Schultz, D.E., Essentials of Advertising Strategy. Illionois:NTC Business Books, 1987.

Schunemann, R. S., "A Quantitative Evaluation of Trends in Volume, Subject, and Use of Pictures from 1890 to 1940, Ph. D. dissertation, University of Minnesota 1966.

Sinclair, J., Images Incorporated:Advertising as Industry and Ideology. London:Croom Helm, 1987.

Sless, D., In Search of Semiotics. London:Croom Helm, 1986.

Steiner, W., ed. Image and Code. University of Michigan, 1981.

Stuteville, J. R. and M. D. Roberts. Marketing in Consumer Oriented Society. Belmont, Calif:Wadsworth Publishing, 1975.

Summer, C., Reading Ideologies. London:Academic, 1979.

Vestergaard, T. and K. Schroder. The Language of Advertising. Oxford, UK:Basil Blackwell, 1985.

Vivian, S., "The Address of The Eye:Semiotic Phenomenology of Cinematic Embodiment." Ph. D. dissertation, Southern Illinois University. 1984.

Wassmuth, Birgit Luise Jo. "Art Movements and American Advertising:A Study of Magazine Advertising Graphics 1915-1935." Ph. D. dissertation, University of Minnesota 1983.

Watson, J. and A. Hill. A Dictionary of Communication and Media Studies. London:Edward Arnold, 1984.

Williamson, J., Decoding Advertisements. London:Marion Boyars, 1978.

Wolfgang, I., The Act of Reading:A Theory of Aesthetic Response. Boltimore, Maryland:The Johns Hopkins University Press, 1978.

Zito, G., Methodology and Meaning. New York:Praeger, 1976.

W. ARTICLES

Barcus, F. E., "Advertising in the Sunday Comics." Journalism Quarterly. 39(Spring 1962), 196-202.

Berkman, D., "Advertising in 'Ebony' and 'Life':Negro Aspirations vs. Reality." Journalism Quarterly. 40(Winter 1963), 53-64.

Burgelin, O., "Structural Analysis and Mass Communication." In Towards a Sociology of Mass Communication. Ed. D. McQuail. London:Macmillan, 1969.

Chapman, S. and G. Egger. "Myth in Cigarette Advertising and Health Promotion." In Language Image, Media, Eds. H. Davis and P. Walton. Oxford, England:Basil Blackwell, 1983.

Corner, J., "Codes and Cultural Analysis." In Media, Culture and Society:A Critical Reader. Eds. R. Collins, et al., Beverly Hills:Sage, 1986.

Dowling, G. R., "Information Content in U. S. and Australiam Television Advertising." Journal of Marketing. 44(Fall 1980), 34-37.

Dyer, G., "Advertising-System and Text," Media Information Australia. 31(February 1984), 5-12.

Fry, D. L. and V. H. Fry, "A Semiotic Model for Mass Cummunication," In Communication Yearbook 9. Ed. M. Mclaughlin. Beverly Hills:Sage, 1986.

Hall, S., "Encoding / Decoding." In Culture, Media, Language:Working Papers in Cultural Studies, 1972-79. Eds. S. Hall, D. Hobson, A. Lewe and P. Willis. London:Hutchinson, 1980.

Kassarjian, H. H., "The Negro and American Advertising:1946-1965." Journal of Marketing Research. 6(1969), 29-39.

Laczniak, G. R., "Information Content in Pring Advertising," Journalism Quarterly. 56(Summer 1979), 324-327, 345.

Maloney, J. C., "Advertising Research and an Emerging Science of Mass Persuasion." Journalism Quarterly. 41(Autumn 1964), 517-518.

Markoff, et al., "Toward the Intergration of Content Analysis and General Methodology." In Sociological Methodology, Ed. D. Heise. San Francisco:Jessey - Bass, 1975.

Marquez, F. T. "Advertising Content:Persuasion, Information, or Intimidation," Journalism Quarterly, Vol.54, No.3(Autumn, 1977), pp.482-491.

Norris, V. P. "Advertising History-According to the Textbook", Journal of Advertising, 9, (Summer 1980), 3-11.

Pateman, T., "How is understanding an Advertisement Possible?" In Language, Image, Media. Eds. H. Davis and P. Walton. Oxford, England:Basil Blackwell, 1983.

Pollay, R. W., "Wanted:A History of Advertising", Journal of Advertising Research, 18(October 1978), 63-68.

Ratchford, B. T., "New Insights about the Grid", Journal of Advertising Research, 27. (August/September, 1987). 24-38.

Renforth, W. and S. Raveed, "Consumer Information Cues in Television Advertising:A Cross Country Analysis." Journal of Academy of marketing Science. 11(Summer 1983), 216-225.

Resnik, A. and B. Stern, "An Analysis of Information Content in Television Advertising," Journal of Marketing, 41(Winter 1977), 50-53.

Robinson, G. J. and W. O. Straw, "Semiotics and Communications Studies:Points of Contact," In Progress in Communication Scieneces, Eds. B. Dervin and M. Voigt. New Jersey:Ablex, 1984.

Sepstrup, P., "Methodological Developments in Content Analysis." In Advance in Content Analysis. Ed. K. Rosengren. Beverly Hills:Sage, 1981.

Sinclair, J., "Beyond Advertising." Media Information Australia. 31(February 1984), 13-19.

Stern, B, Resnik, A. and E. Grubb, "Information Content in Television Advertising." In Contemporary Marketing Thoughts. Eds. A. Greenberg, and D. M. Beelenger. Chicago:AMA, 1977.

Wernick, A., "Advertising and Ideology:An Interpretive Framework." Theory, Culture and Society. 2(Winter 1983), 16-33.

Williamson, J., "Woman is an Island," In Studies in entertainment, Ed. T. Modeleski, Bloomington:Indiana University Press, 1986.

Williams, R., "Advertising:The Magic System." In Problems in Materialism and Culture, Ed. R. Williams. London:Verso, 1980.

일본문헌

1. 단행본

星野克美(외). 牛タコさつちゃん. 동경:선전회의, 1983.

星野克美, 기호화 사회의 소비, 동경:HBJ 출판국, 1985.

2. 논문

靑木貞茂. "광고의 시학-기호론에 의한 西武 광고표현 분석." 선전회의. 동경:1984. 5.

紺野登. "<동물광고>의 기호론." 牛タコさつちゃん 星野克美(외). 동경:선전회의, 1983.

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