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3. Ìèð­ÐêüñêÂ, Çѱ¹Åë°è¿¬°¨, 1981³â~1985³â.

4. ÓÞùÛå·ù¡Íïåöúðüå, ÀǾàǰ µî »ý»ê½ÇÀûÇ¥, 1980³â~1986³â.

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8. ëÅÙþÐ¥, ¹°ÀûÀ¯ÅëÀÇ À̷аú ½ÇÁ¦, ¼­¿ï:¼º¹®°¢, 1985.

9. ì÷ñ¤ê¶, ¸¶¾ÆÄÉÆÃÁ¶»ç·Ð, ¼­¿ï:¹«¿ª°æ¿µ»ç, 1985.

10. ï÷Ï´úè, ¸¶¾ÆÄÉÆÃÀü·«, ¼­¿ï:¹«¿ª°æ¿µ»ç, 1986.

11. ï÷áúçµ, ½Å°æ¿µÁ¶Á÷·Ð, ¼­¿ï:Àü¿µ»ç, 1986.

12. õËܹף, ½Å¸¶¾ÆÄÉÆÃ·Ð, ¼­¿ï:Àü¿µ»ç, 1981.

13. ùÛëùç¶, Çö´ë¸¶¾ÆÄÉÆÃ·Ð, ¼­¿ï:´Ù»êÃâÆÇ»ç, 1984.

14. ùÛëùç¶, ÃËÁøÀü·«·Ð, ¼­¿ï:¹«¿ª°æ¿µ»ç, 1982.

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16. ÓÞùÛå·åöÍïåöúðüå, ¾à°ø 30³â»ç, ¼­¿ï:´ëÇѾà¾÷°ø¾÷Çùȸ, 1976.

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30. Stanton, W.J., Fundamentals of Marketing, 4th ed., New York, McGraw-Hill, Inc., 1975.

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