1) 리대룡, 李明天 편저, 현대사회와 광고, 서울, 나남, 1986. pp.155-157.

2) Charles Young, 리대룡, 金忠起 공역, 도대체 광고란 무엇일까, 서울 대학문화사, 1983. p.98.

3) E.K. Strong, The Psychology of Selling, (N.Y.:McGraw-Hill Book Co. 1925), p.9.

4) 본 연구자는 AIDMA에 관한 연구를 발표한 적이 있다.( 내외경제신문, 1978, 1.26 일자 참고)

5) R.E. Snith, W.R.Swinyard, "Information Response Models:An Integrated Approach," Journal of marketing, vol.46, winter, 1982, p.81.

6) T.S robertson, "Low commitment Consumer Behavior," Journal of Advertising Research, Vol.16, No.2, April, 1976, pp.19-24.

7) W.M.Weilbacher, Advertising, (N.Y.:Macmillan Publishing Co., 1984), pp.634-635.

8) R.J.Lavidge, G.A.Steiner, "A Model for Predictive measurement of Advertising Effectiveness," Journal of Marketing, October, 1961, p.61.

9) C.A.Atkin, "Consumer and Social Effects of Advertising," in Brenda Dervin, Melvin, Voigot (eds), Progress in Communication Sciences, Vol.4, 1984, p.210.

10) C.A.Atkin, op. cit, p.211.

11) 金稔堤 소비자 행동론, 서울, 나남, 1987, p.285.

13) 출저, 80년대 한국광고계의 과제, 신문과 방송, 한국신문연구소, 1980. 1, pp.67~75.

14) 宋瑢燮, 소비자행동, 서울, 법문사, 1987. pp.335~336.

15) Leon Festinger, "Behavioral Support for Opinion Change," Public Opinion quarterly, 1964, (a) pp.407-417.

16) H.E.Krugman, "The Impact of Advertising:Learning Without Involvement," Public Opinion Quarterly 29, p.355.

17) A.G.Greenwold,C.Leavitt, "Audience Involvement in Advertising:Four Levels" Journal of Consumer Research 11, 1984, pp.581~592.

18) A.A.Mitchell, "The Dimensions of Advertising Involvement" Proceeding of Association for Consumer Research 8, pp.25~30.

19) J.H.Antil, "Conceptualization and Operationalization of Involvement," Proceedings of the Association for Consumer Behavior Research 11, 1984, pp.203~209.

20) J.B.Cohen, "Involvement and You:1000 Great Ideas," Proceedings of the Association for Consumer Research 10, 1983, pp.325~328.

21) Ibid, p.66.

22) 리대룡, 李明天 편저, op. cit., pp.159~160.

23) A.A.Mitchell, Op.Cit, p.21.

24) A.A.Mitchell, Op.Cit, p.22.

25) A.A.Mitchell, Op.Cit, p.22.

26) J.F.Engel, R.D.Blackwell, consumer Behavior, 4th, ed. (N.Y:The Dryden Press, 1982), pp.22~23.

27) Ibid. p.687.

28) J.F.Engel, R.D.Blackwell, op, cit., p.543.

29) J.E.Engel, R.D.Blackwell, op, cit., pp.686~688.

30) H.H.Kassrjian, "Personality and Consumer Behavior:A Review," Journal of Marketing Research, Vol.8, November, 1971, pp.409~418.

31) H.H.Kassarjian, T.S.Robertson, Perspectives in Consumer Behavior, 3rd. ed, (Glenview:Scott, Foreman and Company, 1981), pp.121~137.

32) R.E.Petty, J.T.Cacioppo, David Schumann, "Central and Peripheral Routes to Advertising Evvectiveness," The Moderating Role of Involvement, Journal of Consumer Research, Vol.10, September, 1983. pp.135~146.

33) 李明朝, "광고효과에 대한 관여의 역할," 엘.지.에드, 1986.6, pp.28~29.

34) H.E.Krugman., op, cit. p.530.

35) H.E.Krugman., The Measurement of Advertising Involvement, Public Opinion Quarterly 30, pp.583~587.

36) H.E.Krugman, The Measurement of Advertising Involvement, op.cit, pp.584~585.

37) T.S.Robertson, op.cit, p.288.

38) Ibid, p.19.

39) Philp Kotler, Marketing Management:Analysis, Planning and Control, (N.J:Prentice-Hall, Englewood Cliffs, 1980), pp.476~477.

40) M.L.Ray, "Marketing Communication and the Hierarchy of Effects," in New Models for Communication Research, P. Clark (ed), (N.Y.:Sage Published Co., 1976), pp.121~123.

41) T.S.Robertson, op, cit. p.22.

42) H.E.Krugman, "The Impact of TV Advertising," op, cit., p.;354 (W.M.Weilbacher, Advertising, op, cit., p.465에서 재인용)

43) R.E.Petty, J.T.Cacioppo, David schumann, op.cit, pp.140~146.