1. 국내문헌

(1) 서적

·金稔堤, 소비자행동론, 서울:나남, 1987

·리대룡, 金忠起 공역, 도대체 광고란 무엇일까, 서울:대학문화사, 1982

·리대룡, 李明天 편저, 현대사회와 광고, 서울:나남, 1986

·리대룡, 宋瑢燮 공저, 현대광고론, 서울:무역경영론, 1985

·신입섭 편저, 과고실무론:서울:나남, 1984

·宋瑢燮, 소비자행동, 서울:법문사, 1987

·吳澤燮, 사회과학데이타 분석법, 서울:나남, 1984

·車培根, 사회과학 연구방법, 서울:세영사, 1981

·J.H마이어즈, W.H 레이놀즈, 이종하 역, 소비자 행동과 마케팅관리, 서울:박영사, 1974

·Peter D.Bennett, H.H.Kassarjian, 권오휴, 이상빈 역, 소비자 행동연구, 서울:오리콤 신서, 1983

·Johm.E.toole, 이정규역, 광고커뮤니케이션의 새기법, 서울:오리콤 신서, 1983

(2) 논문

·권혁래, 광고와 소비자 태도변화, 서울대 석사, 1985.2.

·곽원섭, 상품에 대한 관여가 광고의 설득에 미치는 영향, 성균관대 석사, 1985.12.

·김완석, 소비자의 광고 정보처리과정, 연합광고, 1986.4.

·김용태, 광고구조에 관한 시고, 오리콤, 1985.10

·金德永, 광고에 있어서의 소비자 관여연구(I)(II), 제일기획, 1987, 2~3

·리대룡, 마케팅과 커뮤니케이션과 광고, 제1회 코래드 광고 대학교재, 광고전략연구소, 1986.5

·문원상, 광고메시지 내용결정전략에 관한 연구, 서울대석사, 1983.2

·오대현, 광고의 영향과정에 관한 고찰, 광고정보, 1984.5.

·유광우, 오디언스 측정에 관한 연구, 서울대 석사, 1981.

·이어종, 광고커뮤니케이션에 대한 수용자의 반응에 관한 연구, 서울대 석사, 1976.2.

·조달호, 광고구조에 관한 시고, 오리콤, 1985.10.

·조계현, 80년대 한국광고계의 관제, 신문과 방송, 1980.1.

·______, 광고의 기본요건-「아이드마」, 내외경제신문, 1978.1.26.

·______, 광고는 불황의 잠깨우는 침, 주간매경, 1980.9.5.

·______, 불황기의 광고, 주간매경, 1979.12.13.

·정용길, 광고의 커뮤니케이션 효과에 관한 연구, 서울대 석사, 1982.2.

2. 외국문헌

(1) Books

○ Bettman, J.R., An Information Processing Theory of Consumer Choice, (Messachusett's:Addison-Wesley Co., 1979)

○ Colley, R.H., Defining Advertising Goals for Measured Advertising Results (N.Y.:Association of National Advertisers Inc., 1961)

○ Dunn, S.W., Arnold M. Barban, Advertising:Its Role in Modern Marketing, Fifth Edition, (N.Y.:CBS College Publishing, 1982)

○ Engel, James. F., Roger D. Blackwell and David Kollat. T., Consumer Behavior, 3rd, (Illi., the Dryden Press, Hinsdale, 1978)

○ Hovland, Carl. I., Irving L. Janis, Personality and Persuaibility, (New Haven:Yale Univ. Press, 1965)

○ Plilip Kotler, Marketing Management:Analysis, Planning, and Control, (N.J. Prentice-Hall Co, Englewood Cliffs, 1980)

○ Robert Ferber (ed.), Handbook of marketing Research, (McGraw-Hill, 1974)

○ Strong E.K., The Psychology of Selling, (N.Y.:McGraw-Hill Co, 1925)

○ Weilbacher, W.M., Advertising, 2rd, (N.Y.:Macmillan Publishing Co., 1984)

(2) Article

○ Antil John A., "Conceptuallization and Operationllization of Involvement," Advances in Consumer Research, 1983.

○ Andrew, S.C. Ehrenberg, "Repetitive Advertising and the Consumer," Journal of Advertising Reasearch, Vol.14, No.2, April, 1974.

○ Atkin, C.K., Consumer and Social Effects of Advertising," in Brenda Dervin, Melvin & Voigot (eds), Progress in Communication Sciences, Vol.4, 1984.

○ Bloch Peter H., "A Conceptual and Empirical Analysis of Consumers Involvement with Products," Unpublished doctoral dissertation University of Texas at Austin, 1981.

○ Bloch Peter H., "Involvement beyond the purchase Process:Conceptual Issues and Empirical Investigation," Advances in Consumer research, 1983.

○ Bowen L., Chafee S.H., "Product Involvement and Pertinent Advertising Appeals," Journalism Quarterly, (Winter, 1971).

○ Krugman Herbert, "The Measurement of Advertising Involvement," Public Opinion Quarterly. Vol.30. (1966).

○ Krugman, H.E., "The Impact of TV Advertising:Learning without Involvement" Public Opinion Quarterly, Vol.29. Fall. 1965.

○ Krugman, H.E., "Brain Wave Measures of Media Involvement," Journal of Advertising Research, vol.11, Feb., 1971.

○ Krugman, H.E., "What Makes Advertising Effective?" Harvard Business Review, vol.53. (March-April, 1975).

○ Lastovicka J.L., "Questioning the concept of Involvement Defined Product Class," Advances in Consumer Research. 1977.

○ Lavidge, R.J., gray A. Steiner, "A Model for Predictive Measurements of Advertising Effectiveness," Journal of Marketing, (October, 1961)

○ Leavitt, O.C., "Response Structure:A Determinant of Recall," Journal of Advertising Research, Vol.8, No.3. 1978.

○ Lastovicka J.L., "Questioning the Concept of Involvement Defined Product Classes," Advances in Consumer Research, 1979.

○ Mitchall Andrew, "Involvement:A Potentially Important Mediator of Consumer Behavior," Advances in Consumer Research, 1984.

○ McGuire, W.J., "An Intormation-Processing Model of Advertising Effectiveness," in Marny L. Davis and Alvin J. Silk (eds.) Behavioral and Management Science in Marketing, (Wiley, N.Y. 1978).

○ Marschner, D.C., "DAGMAR-Revisited Eight Years Later," Journal of Advertising Research, vol.11, Aprilh, 1971.

○ Oliver Richard L., Willian Bearden, "The Role of Involvement in Satisfaction Process," Advances in Consumer Research, 1983.

○ Palda, K.S., "The Hypothesis of a Hierarchy of Effects; A Partial Evaluation, journal of Marketing Research, Vol.3, No.1. (Feb, 1966).

○ Plummer, J.T., "A Theoretical View of Advertising," Advertising Management:Practical Perspective, edited by David A. Aaker (N.J.:Prentice-Hall, Inc., Englewood Cliffs, 1975).

○ Robertson, T.S., "Low-Commitment Consumer Behavior," Journal of Advertising Research, Vol.16, No.2. April, 1976.

○ Ray, M.L., "Marketing Communication and the Hierarchy of Effects," in Peter Clarke (ed.), New Models for Communication Research, (California:Sage, Beverly Hills, 1973).

○ Rossiter, J.R., Larry Percy, "Advertising Communication Models," in Elizabeth C. Hirschman and Morris B. Molbrook. (eds.), Advances in Consumer Research, Vol.17, 1985.

○ Sherif Carolyn, Sherif Muzafer, "Attitude as the Involvement Approach to Categories:The Social Judgement Involvement Approach to Attitude and Attitude Change," Attitude:Ego Involvement and Change, (N.Y.:john Wiley & Suns, 1967).

○ Stone Robert N., "The Marketing Characteristics of Involvement," Advances in Consumer Research, 1984.

○ Schlinger, M.J. "Response to Advertising:varieties of Liking and Disliking," Journalism Quarterly, Vol.47, 1970.

○ Smith, R.E. and Swinyart W.R., "Information Response Model:An Integrated Approach," Journal of Marketing, vol.46, Winter, 1982.

○ Tigert Douglas J., Lawerence J. Ring, Charles W. King, "Fashion Involvement and Buying Behavior," Advances in Consumer Research, 1976.

○ Voughn, R., "How Advertising Research A Planning Works:Model" Journal of Advertising Research, Vol.20, no.5, October, 1980.

○ Wright, P.C., "Analyzing Media Effects on Advertising Responses," Public Opinion Quarterly, Summer, 1974.