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1. ´ÜÇົ

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êäÝßÒÇ, ½Å±¤°í·Ð, ÀÏÁ¶°¢, 1983.

áäéÃàð, ¸®´ë¿ë, Çö´ë±¤°í·Ð, ¹«¿ª°æ¿µ»ç, 1984.

ãéìÙàð, ±¤°í ½Ç¹«·Ð, ³ª³², 1984.

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ðáÜåÎú, ÀÌ·¸°Ô ÇÏ¸é ¹°°ÇÀÌ Àß ÆÈ¸°´Ù., Çѱ¹±¤°í¹®È­ ¿¬±¸¿ø, 1983.

õËܹף, Ãֽű¤°í·Ð, ¹ý¹®»ç, 1984.

³»Ãµ¹æ¹Ì, ÀϺ»±¤°í¹ß´Þ»ç (»ó), µ¿°æ:Áß¾Ó°æÁ¦»ç, 1976.

¼­¼ÓÃæ±¸, È¿°úÀûªÊ«³«Ô-ÀÛ¹ý, µ¿°æ; ¼º¹®´ç½Å±¤»ç, 1983.

Åä¿ÁÈ£Áß, ±¤°íÇÐ µ¿°æ; Áß¾Ó°æÁ¦»ç, 1957.

___, ±¤°í´ë»çÀü, ¼±ÀüȸÀÇ, 1976.

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ÑÑõ÷Ðñ, "ÀϺ»±¤°í¹ßÀü¿¡ µû¸¥ ÀϰíÂû", ¼®»ç³í¹®, Áß¾Ó´ëÇб³ ½Å¹®¹æ¼Û´ëÇпø, 1983.

ÑÑðó÷Ê, ÑÑÙþÐñ, "»ó¾÷±¤°í¹®ÀÇ ¼±Àü±âÁ¦¿¡ °üÇÑ ¿¬±¸", ±³À°ÇÐ ¿¬±¸Áö(1981), pp.4¡­19.

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An Analysis on the Expression of the Magazine Advertising

in Korea, America and Japan*

(Based on "Sindonga", "People" and "Bungeishunju".)

Lee, Tong-Kuy(Marketing major Graduate School of Business Kyungpook National Univ. Taegu, Korea)

(Supervised by Professor Kim, Chae-Jin)

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