서론

1) Harold, D. Myer & Charles, K. Brightbill, Community Recreation: A Guide to It's Organization, (New Jersey: Prentice-Hall, Inc.,1964), pp.418-419.

2) 국민생활시간조사, (서울:한국방송공사,1981).

3) Kraus, r., Recreation and Leisure in Modern Society, 2nd ed., (Santa Monica California: Goodyear, 1978).

4) Justin L. Voss and Roger D. Blackwell, "Market for Leisure Time," Advance in Consumer Research, Vol.2(1975),pp.837-846.

5) 김진섭, 현대여가론, (서울: 형설출판사,1982),pp251-255.

6) Joffre Dumazedier, "Leisure," International Encyclopedia of the Social Science, Vol.9 (David L. Sills, The McMillan Company &The Free Press), pp.248-254,(1972).

7) Sebastian de Grazia, of Time, Work and Leisure, (New York: Doubleday-Anchor,1962), p.5.

8) J. Neulinger, ibid.,p.31.

9) Lynette S. Unger and Jerome B. Kernan, " On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience," Journal of Consumer Research," Vol.9 (1983), pp.381-392.

10) Hawes Douglass K., "Satisfaction Derived from Leisure Time Persuits: An Exploratory Nationwide Survey," Journal of Leisure Research, Vol.10(1971), pp.247-264.

11) John Neulinger, op.cit., (1982), pp.4-12.

12) 제2장 제3절 "레저유형과 선택기준"에서 상술.

13) Philip Kotler, Marketing Management: Analysis, Planning, and Control, (New Jersey: Prentice-Hall, Inc., 1985).

14) D.M. Gardner, "The Distraction Hypothesis in Marketing," Journal of Advertising Research, Vol.10, (Dec.,1970), pp.25-30.

15) M.L. Rotschild, "Advertising Strategies for High and Low Involvement Situations," In Attitude Research Plays for High Stakes, J.E. Maloney and B. Silverman, ed., (Chicago: American Marketing Association,1977), pp.74-93.

16) Engle, F. James and Rodger D. Blackwell, Consumer Behavior, 4th ed.,(N.Y.: The Dryden Press, 1982), pp.58-61.

17) 이 개념은 레저시간 = 총시간-(일+의무감이 부과된 시간)이라는 정의를 토대로 한다. 만약 전통적 개념으로서 총시간-노동시간을 레저로 정의한다면 레저시간의 증가는 필연적으로 소득으로 감소시킬것이다.

18) Justin L. Voss and Roger D. Blackwell, "Market for Leisure Time," Advance in Consumer Research, Vol.2(1975),pp.837-846.

19) Perter H. Bloch and Grady D. Bruce, op.cit.

20) 칼로리, 마일/gallon 등의 기준을 말함.

21) Levey, Sidney J., "Interpreting Consumer Mythology: A Structure Approach to Consumer Behavior," Journal of Marketing, Vol.45 (Summer,1981), pp.49-61.

22) Elizabeth C. Hirschman and Morris B. Blook, "Hedonic Consumption: Emerging Concepts, Methods and Propositions," Journal of Marketing, Vol.46,(Summer,1982),pp.92-101.

23) Engle, F. James and Rodger D. Blackwell, op.cit.

24) Engle, F. James and Rodger D. Blackwell, op.cit.p.54.

25) Lynette S. Unger and Jerome B. Kernan, op.cit.

26) M.L. Rotschild, "Advertising Strategies for High and Low Involvement Situations," In Attitude Research Plays for High Stakes, J.E. Maloney and B. Silverman, ed., (Chicago: American Marketing Association,1977), pp.74-93.

27) 품질평가는 가격만의 단일 정보요소에 한정되어 있지 않다. 즉 소비자는 반드시 가격이 높다고 해서 품질도 높다고 인식하지는 않는다.

28) 소비자가 제품품질을 인식하는데 영향을 주는 요인들에 관한 연구는

Jun, W.J., "Revealed vs. Hidden Attributes as Determinants of Perceived Product Quality," Journal of Economic Psychology, (Feb.,1984).pp.263-272.

29) Levey, Sidney J., "Symbols for Sale," Harvard Business Review, Vol.37 (July/August,1959), pp.117-124.

30) James R. Bettman, An Information Processing Theory of Consumer Choices, (California:Addison-Wesley,Co.,1979),p.180.

31) J.F. Engel and R.D. Blackwell,op.cit,pp424-442.

32) 전원재, "제품지각도 작성기법에 관한 연구: 기법선택모델의 개발," 경제경영연구, (서울:한국외국어 대학교,제3권 제1호,1984),pp.7-21.

33) Morris, B. Holbrook and Elizabeth C. Hirschman, "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Vol.9 (September, 1982), pp.132-140.

34) 레저선택기준은 제1편 제2장 제3절 레저의 유형과 선택기준에서 상술.

35) Justin L. Voss and Roger D. Blackwell,op.cit.

36) Harold D. Meyer and Charles K. Brightbill, op.cit., pp.27-28.

37) Laurence P. Feldman and Jacob Hornik, "the Use of Time: An Integrated Conceptual Model," Journal of Consumer Research, Vol.7(March,1981), pp.407-419.

38) Morris, B. Holbrook and Donald R. Lehmann, "Allocating Discretionary Time: Complementary among Activities," Journal of Consumer Research, Vol.7 (March,1981), pp.395-406.

39) Douglas K. Hawes, Sigmund Gronomo, John Arndt, "Shopping Time and Leisure Time," Advances in Consumer Research, Vol.5 (1978), pp.151-159.

40) Michael J. Bergier, "A conceptual Model of Leisure Time Choice Behavior," Journal of Leisure Research, Vol.13 (No.2,1981), pp.137-158.

41) Robert B. Settle, Pamela L. Alreck, Michael A. Bloch, "Social Class Determinants of Leisure Activity," Advances in Consumer Research, Vol.6(1979), pp.448-450.

42) Jih-Min, Yu, "The Empirical Development of Typology for Describing Leisure Behavior on the basis of Participation Patterns," Journal of Leisure Research, Vol.12 (No.4,1980), pp.309-320.

43) E.,Laird Landon, Jr., and William B. Locander, "Family Life Cycle and Leisure Behavior Research," Advance in Consumer Research, Vol.6 (1979), pp.133-138.

44) Donald, Marjorie N., and Havighurst, R.J., "The Meaning of Leisure," Social Forces, Vol.37 (1959), pp.355-360.

45) Robert C. Pierce, "Dimension of Leisure I: Satisfactions," Journal of Leisure Research, Vol.12, (No.2,1980), pp.5-19.

46) Robert o. Ray, "Life Satisfaction and Activity Involvement: Implications for Leisure Service," Journal of Leisure Research ,Vol.11 (No.2, 1979), pp.112-119.

47) Holbrook, Morris B. and Elizabeth C. Hirschman, op.cit.

48) P. Kotler, op.cit., pp.147-148.

49) J. Neulinger and Breit, "Attitude Dimensions of Leisure," Journal of Leisure Research,Vol.1 (No.2,1969), pp.255-261.

50) Bishop, Doyle, W., "Stability of the Factor Structure of Leisure Behavior: Analysis of Four Communities," Journal of Leisure Research, Vol.2 (No.2,1970),pp.160-170.

51) Witt, Peter A., "Factor Structure of Leisure Behavior for High School Age Youth in Three Communities," Journal of Leisure Research ,Vol.3 (No.3,1971), pp.213-219.

52) Ritchie, J.R. Brent, "On the Derivation of Leisure Activity Types - A Perceptual Approach," Journal of Leisure Research ,Vol.7 (No.2,1975), pp.128-140.

53) Becker, Boris W., "Perceived Similarities among Recreational Activities," Journal of Leisure Research, Vol. 8 (No.2,1976) pp.112-122.

54) Morris, B. Holbrook and Donald R. Lehmann,op.cit.

55) Kaplan M., Leisure in America: Social Inquiry, (New York: Wiley and Sons, 1960).

56) J. Dumazedies,op.cit.

57) Sebastian de Grazia, of Time, Work and Leisure, (New York: Doubleday-Anchor,1962), p.5.

58) David, J. Duncan, "Leisure Types: Factor Analysis of Leisure Profilies," Journal of Leisure Research, Vol.10 (No.2,1978),pp.113-125.

59) William b. Gudykunst, John A. Morra, Wynne I. Kentor, and Howard A. Parker, "Dimension of Leisure Activities: A Factor Analytic Study in New England," Journal of Leisure Research ,Vol.13 (1981), pp.28-42.

60) Jih-Min, Yu,op.cit

61) Morris, B. Holbrook and Donald R. Lehmann, op.cit

62) Robert B. Settle,et.al.,op.cit.

63) Florence Grenhouse Robbins, The Sociology of Play, Recreation, and Leisure time, (Iowa: WM. C. Brown Co.,1955).

64) Manuel London, Rick Crandall, and Dale Fitzgibbons, "The Psychological Structure of Leisure: Activities, Needs, People," Journal of Leisure Research, Vol.9 (No.4,1977), pp.252-263.

65) Havighurst, R.J. and Donald M.n.,op.cit.

66) Rick Crandall, "Motivation for Leisure," Journal of Leisure Research, Vol.2 (No1.1980), pp.45-54.

67) 제품지각도 작성기법의 수학적 메카니즘은 전원재 교수의 "제품지각도 작성기법에 관한 연구: 기법선택 모델의 개발," 경제·경연연구(서울: 한국외국어대학교, 제3권 제1호 1984), pp.7-21.의 내용에 의존했다.

68) 전원재, 전게서.

69) 다차원척도법을 사용하는 경우에는 속성에 대한 측정은 필요하지 않고 경쟁품들에 대하여 소비자가 지각하는 유사도(similarity)를 측정하게 된다.

70) 상관관계가 높은 속성들은 동일한 차원으로 묶게 된다.

71) semantic differential scale은 계량적 판단방법의 일종으로서 기업의 이미지나, 제품의 속성, 광고이미지등에 대한 반응자 태도의 강도와 방향을 측정하는데 이용된다.

72) 고유치(eigen value)를 기준으로 차원의 수를 택한다.

73) factor score는 각 제품의 점수(attribute score)를 도출된 차원에 투영한 점수를 말한다.

74) Morris B. Holbrook, "Representing Pattern of Association among Leisure Activities: A comparison of Two Technique," Journal of Leisure Research, Vol.12 (No3,1980),pp.242-256.

75) 함수 3은 주로 친구들과의 교제속성을 대표한다. <그림 2-8>은 함수 1과 함수 3의 차원, <그림 2-9>는 함수 2와 함수 3의 차원에 각 제품들을 도시화 한 것이다.

76) 엄밀히 말하면 함수들은 각각의 축으로 활동을 분류하는 것이지 속성과의 관계를 직접적으로 도출할 수 없다. 본 논문에서는 요인구별함수의 가중치를 토대로 어떤 속성들이 함수에의 기여도가 높은가를 고려하여 속성의 의미를 도입했다.