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1. ±è¿ø¼ö , ±¤°íÇÐËÈÒÕ, ÌèÙþÔá, 1980.
2. À¯ºØ³ë, ãæ±¤°í·Ð, ÀÏÁ¶°¢, 1981.
3. ãéìÙàð, Çѱ¹±¤°í¹ß´Þ»ç, ÀÏÁ¶°¢, 1981.
4. ±¤°í(Ðñõ¨×âÒÕI), Á¦Àϱâȹ, 1980.
5. ±¤°íÒ´Êü '79,'80,'81,'82, Á¦Àϱâȹ.
6. Çѱ¹ÀÇ DMúÞüϰú à÷ÍíÞÀçÓ, ¿¬ÇÕ±¤°í»çº¸/37, 1982. 10¿ùºÐ.
7. DMƯÁý, ¿À¸®Ä޻纸, 1982. 6êÅÝÂ.
8. °æÁ¦¹é¼­, °æÁ¦±âȹ¿ø, 1981.
9. ×ÝÑãꣿª, ¾î´À ±¤°íÀÎÀÇ Í±ÛÜ, SCC, 1971.
10. È¿°ú°¡ ÀÔÁõµÈ ±¤°í±â¹ý , ¼ÛµµÀÇ¿ª, Çѱ¹ÀϺ¸»ç, 1979.
11. DMªÈª¤ª¦ «µ-«ë«¹«Þ«ó, ä¢ß£ìéÒ«, óÜÐùÓÑ, 1975.
12. ñòï£÷¼ó­Ò«, DMîúå², ÔÒÙþν, 1975.
13. ˪ÜâÎÆíÂ, ±¤°í«³«ß«å«Ë«±-«·«ç«ó, 1975.
14. ï³÷×±¤°íÒ´Êü ' 75¡¥¡¥¡¥¡¥
¡¯82.
15. John Caples, Tested Advertising Method. Prentice-Hall, Inc., 1975.
16, Otto Kleppner, N.Y. Advertising Procedure,
17. Kenneth Roman & Jane Maass, How to Advertise, Sr. Marein's Press, 1975.

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