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- ÑÑêªâÇ, ±¤°íÇа³·Ð, °æ¹®È, 1981.
- ä£Ü·ÑÎ, ±¹Á¦ ¸¶¾ÆÄÉÆÃ·Ð, ¹Ú¿µ»ç, 1980.
- ãéìÙàð, Çѱ¹±¤°í¹ß´Þ»ç, ÀÏÁ¶°¢, 1980.
- ãéìÙàð¿ª, Àμâ¸Åü ±¤°íÁö¸éÀº ¾î¶»°Ô »ì °ÍÀΰ¡:±× Àü·«°ú Æò°¡(buying Print Media:Strategy and Appraisal, Marsteller Inc., 1975), ¿ìÀϹ®È»ç, 1978.
- ãéìÙàð¿ª, ±â¾÷±¤°í¿Í Wall Street Journal (L.Hoff ¿øÀú, 1980) KOACE, 1981.
- äÌ÷»ûà, ±¹Á¦¸¶¾ÆÄÉÆÃ·Ð, ¹Ú¿µ»ç, 1979.
- êäÝßÖÕ, ½Å±¤°í·Ð, ÀÏÁ¶°¢, 1981.
- êäÝßÖÕ, ½ÅÆÇ¸ÅÃËÁø, ±³¹®È, 1981.
- ä¬ëùç¶, ÃËÁøÀü·«·Ð, ¹«¿ª°æ¿µ»ç, 1981.
- ÑÑÐñçµ, ³í¹® "ÇØ¿Ü Á÷Á¢ÅõÀÚ¿Í ±â¾÷ÀÇ ¼öÃâ´ëÁ¦Àü·«", ¿¬¼¼´ëÇб³ °æ¿µ´ëÇпø I.C ±³Àç, 1981.
- ÛÑÔ³çÈ, ³í¹® "¿ì¸®³ª¶ó ¼öÃⱤ°íÀÇ È¿À²È ¹æ¾È¿¡ °üÇÑ ¿¬±¸", 1977.
- ãéìÙàð, ³í¹® "±¹Á¦±¤°í¿¡ ´«µ¹¸® ¶§ ", ±¤°íÁ¤º¸, '81. 5¿ùÈ£.
- ´ëÇѹ«¿ªÁøÈï°ø»ç, KOTRA Á¾ÇÕº¸°í¼ '80. 1981.
- ´ëÇÑ»ó°øÈ¸ÀǼÒ, Çѱ¹±â¾÷ÀÇ È«º¸Àü·«, 1980.
- Á¦Àϱâȹ, Çѱ¹±¤°í '80, 1981.
- Çѱ¹µðÀÚÀÎ Æ÷Àå¼¾ÅÍ, µðÀÚÀΰú Æ÷Àå½Ã¸®ÀÌÁî2, 1971.
- Çѱ¹¹«¿ªÇùȸ, ¹«¿ª¿¬°¨, '80-'81.
- Çѱ¹ÀºÇà, °æÁ¦Åë°è¿¬º¸, 1981.
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1. ÍÔίòÌ, ÇØ¿Ü¸¶¾ÆÄÉÆÃ, Á¤À¯´ç, 1973.
2. ±¤·Ú¹æÈ«, ¼öÃⱤ°í Àü·«·Ð, À¯ºØ´ç, 1970.
3. ÀüÅë, ÀüÅ뱤°í¿¬°¨ '81.
¡Û ±¸¹Ì
1. Dorothy Cohen, advertising, John Weley & Sons, Inc. 1972.
2. S.W. Dunn & A.M. Barben, Advertising, Its Role in Modern Marketing, The Dryden Press, 1978.
3. Philip Kotler, Marketing Management, 4th Ed., PrenticeHall, Inc., 1980.
4. Gorden E. Miracle, Management of International Advertising, The University of Michigan, 1966.
5. CH. Sandage etal., Advertising, Theory & Practice, Richard D Irwin, Inc., 1979.
6. James H. Donnelly etal.m Standardized Global Advertising, A Call as yet Unanswered, Journal of Marketing, Vol.33(1969. 4¿ùÈ£)
7. N.B.Leo, Creative Strategy for International Advertising, S. W. Dunn, International Handbook of Advertising, Mc Graw Hill Book Co., Inc., 1964.
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