-Research into the outdoor-signboards as the Construction of Urban-environment-

by Hyung Joon Jo(Major in Advertising Design Industrial Art Graduate School Hong Ik University)

Directed by Prof. Sun-Hee Park

Today, in the course of mechanization and urbanization, many problems have taken place. The problem of environment is the most seriously raised of all.

Among them, problem of visual disorder which has been neglected up to now is gradually appealing it's seriousness. The unplanned, commercial and materialistic environment can be taken out as the most significant cause of city inhabitants' mental senitation.

At this point for recovering of the urban-visual-environment this paper set forth the introduction of the research of it's origin, production method, special quality, and it's effect on the urban life has been taken throughout this paper and mainly, studied the symbol-signboards as the urban outdoor signboards.

But in Korea, symbol-signboard is still in it's preliminary stage. Taking in account that it was first produced according to western style of life, environment and mutual features this paper now groped for the adequate utilization that may match our urban environment efficiently.

First of all, research has been made on the origin, special quality, visual effect and problem in producing process.

In Korea, as the result of rapid industrialization, the number of structure has increased in a rapid rate and the outdoor-signboards becoming a newly important element in urbanization.

Therefore, this paper observed the analyze on the present situation of outdoor-signboards in Korea and tried to know about symbol-signboards as the sample out the point at issue.