Âü°í¹®Çå
±¸ÀÚ·æ(2002), ¡°¼ÒºñÀÚ-ºê·£µå °ü°è À¯Çüº° ºê·£µå
ÀÎÁö, Áö°¢µÈ ǰÁú ¹× ºê·£µå À̹ÌÁö°¡ ºê·£µå ŵµ ¹×
ºê·£µå ·Î¿Æ¼¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ Å½»öÀû ¿¬±¸,¡± »ó¸í´ëÇб³,
¹Ú»çÇÐÀ§³í¹®.
±è°è¼ö(2001), AMOS ±¸Á¶¹æÁ¤½Ä¸ðÇüºÐ¼®, ¼¿ï, °í·ÁÁ¤º¸»ê¾÷.
±èÀºÁ¤, À̼±Àç(2002), ¡°°í°´°úÀÇ °ü°è¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â
ÀÇ·ùÁ¡Æ÷ÀÇ ÆÇ¸Å¿øÀÇ ¼Ó¼º,¡± ´ëÇÑÀÇ·ùÇÐȸÁö, 26(11),
1570-1581.
±èÀçÀÏ, ±Ç¿µ¼, ¼ÁØ¿ë. (2003), ¡°ºê·£µå Ãæ¼ºµµ¿¡
°üÇÑ Á¤¼ºÀû ¿¬±¸: ¼ÒºñÀÚ-ºê·£µå °ü°è¸¦ Áß½ÉÀ¸·Î,¡± Çѱ¹¸¶ÄÉÆÃÇÐȸ
Ãß°èÇмú´ëȸ ¹ßÇ¥³í¹®Áý, 287-314.
±èÀçÀÏ, ÀÌÁöÀº. (2002), ¡°¼ÒºñÀÚ¿Í »óÇ¥°£ÀÇ °ü°è¿¡
´ëÇÑ ¿¬±¸,¡± °æ¿µ³íÁý, 36(1), 25-54.
±èÀ¯°æ(2002), "¼ÒºñÀÚ-ºê·£µå À¯Çü°ú ¿µÇâ ¿äÀο¡
°üÇÑ ½ÇÁõ¿¬±¸," ±¤°í¿¬±¸, 54, 7-32.
±èÀ¯°æ, Çã¿õ. (2003), ¡°¼ÒºñÀÚ¿Í ºê·£µå °ü°èÀÇ ÁúÀû¿äÀÎ(BRQ)¿¡
°üÇÑ ¿¬±¸: Á¦Ç° ¹× Ä¿¹Â´ÏÄÉÀÌ¼Ç ¿äÀÎÀ» Áß½ÉÀ¸·Î,¡± Çѱ¹¾ð·ÐÇк¸,
47(4), 190-219.
¹Ú¼º¿¬, À¯¼¼¶õ. (2003), ¡°¼ÒºñÀÚ-ºê·£µå °ü°è°¡ ¼ÒºñÀÚ
¸¸Á·°ú »óÇ¥ Ãæ¼ºµµ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸,¡± Ewha
Management Review, 21(1), 1-23.
¹ÚÀº¾Æ, ±èÅÂÇü, ¼º¿µ½Å, °Á¤¼®. (2004), "¼ÒºñÀÚ-ºê·£µå
°ü°è°¡ È®ÀåµÈ ºê·£µå Æò°¡¿¡ ¹ÌÄ¡´Â ¿µÇâ," ¼ÒºñÀÚÇבּ¸,
15(4), 37-58.
¹èº´·Ä, À̹οì. (2001), "¼ºñ½ºÁ¦°øÀÚÀÇ °í°´ÁöÇ⼺ÀÌ
°ü°è Áú ¹× À籸¸ÅÀǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ", Çѱ¹¸¶ÄÉÆÃÀú³Î,
3(2), 21-40.
¼¹®½Ä, ±èÀ¯°æ. (2000), ¡°¼ºñ½ºÁ¦°øÀÚÀÇ Ä¿¹Â´ÏÄÉÀ̼Ç
½ºÅ¸ÀÏÀÌ °ü°èÁöÇ⼺¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸-°í°´À¯ÇüÀÇ
Á¶ÀýÈ¿°ú¸¦ Áß½ÉÀ¸·Î,¡± ¸¶ÄÉÆÃ°ü¸®¿¬±¸, 5(2), 123-146.
½ÅÁ¾Ä¥. (2004), ¡°¼ºñ½ºÁ¦°øÀÚÆ¯¼º, ¼ºñ½º ¹× ¼ÒºñÀÚÆ¯¼ºÀÌ
°ü°è ÇýÅÿ¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸,¡± ¼ÒºñÀÚÇבּ¸,
15(3), 133-154.
¾È±¤È£, ÀÌÁø¿ë. (1997), ºê·£µå ÆÄ¿ö, Çѱ¹¾ð·ÐÀÚ·á
°£Çàȸ.
À̰æ¹Ì(1999), "ºê·£µå °³¼ºÀÌ ¼ÒºñÀÚ-ºê·£µå °ü°èÀÇ
ÁúÀû Â÷¿ø¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸," ¼¿ï´ëÇб³
´ëÇпø °æ¿µÇаú ¼®»çÇÐÀ§³í¹®.
À̼ø¹¬(1990), °øº¯·®±¸Á¶ºÐ¼®, ¼¿ï, ¼º¿ø»ç.
ÀÌÇнÄ(1990), ¼ÒºñÀÚ Á¤º¸Ã³¸®¿¡ ´ëÇÑ °ü¿©µµ¿Í ±¤°íÀ¯ÇüÀÇ
Á¶Á¤Àû ¿ªÇÒ, °æ¿µÇבּ¸, 19(2), 87-116.
ÀÌÇнÄ, ÃÖÀçÀÍ, ÀÓÁöÈÆ. (2004), ¡°¼ÒºñÀÚ ±¸¸ÅÇൿ¿¡
´ëÇÑ ºê·£µåÀÇ Åµµ: ¼ÒºñÀÚ-ºê·£µå °ü°è¿¡¼ÀÇ ¿ªÇÒ,¡±
¼ÒºñÀÚÇבּ¸, 15(2), 85-108.
ÀÓÁ¾¿ø, ¹ÚÇüÁø, °¸í¼ö. (2001), ¸¶ÄÉÆÃÁ¶»ç¹æ¹ý·Ð,
¼¿ï, ¹ý¹®»ç.
Aagarwal, Pankaj(2004), "The Effect of Brand
Relationship Norms on Consumer Attitudes and Behavior,"
Journal of Consumer Research, 31(1), 87-101.
Aaker, Jennifer L. & Susan Fournier. (1995),
"A brand as a character, a parter and a person:
Three perspectives on the question of brand personality,"
Advances in Consumer Research, 22, 391-395.
Anderson, Eugene W.(1998), "Customer Satisfaction
and Word of Mouth," Journal of Service Research,
1(1), 1-14.
Anderson, J. C. and D. W. Gerbing. (1988), "Structural
Equation Modeling in Practice: A Review and Recommended
Two-Step Approach," Psychological Bulletin, 103(3),
411-423.
Anderson, J. C. and J. A. Narus. (1991), "Partnering
as a Focused Market Strategy," California Management
Review, Spring, 95-113.
Bagozzi, R. B. and Utpal M. Dholakia. (2002), "Intentional
Social Action in Virtual Communities," Journal
of Interactive Marketing, 16(2), 2-21.
Bagozzi, Richard and Youjae Yi. (1988), "On
the Evaluation of Structural Equation Models,"
Journal of the Academy of Marketing Science, 16(1),
74-94.
Bearden, William O., Manoj K. Malhotra, and Kelly
H. Uscategui. (1998), "Customer Contact and the
Evaluation of Service Experiences: Propositions and
Implications for the Design of Service," Psychology
& Marketing, 15(8), 793-809.
Beatty, Sharon E., L. R. Kahle and P. Homer.(1988),
"The Involvement-Commitment model: Theory and Implications,"
Journal of Business Research, 16, 149-167.
Beatty, Sharon E., Morris L. Mayer, James E. Coleman,
Kristy Ellis Reynolds, and Jungki Lee. (1996). "Customer-Sales
Associate Retail Relationships," Journal of Retailing,
72(Fall), 223-247.
Belk, Russel W. (1988), "Possessions and the
Extended Self," Journal of Consumer Research, 15(2),
139-168.
Bendapudi, Neeli and Leonard L. Berry. (1997), "Customers'
Motivation for Maintaining Relationship with Service
Providers," Journal of Retailing, 73(1), 15-37.
Berry, Leonard L. and Larry G. Gresham. (1986), "Relationship
Retaling: Transforming Customers into Clients,"
Journal of RetailingBusiness Horizons, (November-December),
43-47.
Berry, Leonard D. (1995), "Relationship Marketing
of Services-Growing Interest, Emerging Perspective,"
Journal of the Academy of Marketing Science, 23(4),
236-245.
Berry, Leonard L. and A. Parasuraman.(1991), Marketing
Services: Competing Through Quality. New York: The Free
Press.
Bennett, Rebekah, Charmine E. J. Hartel and Janet
R. McColl-Kennedy. (2005), "Experience as a moderator
of involvement and satisfaction on brand loyalty in
a business-to-business setting," Industrial Marketing
Management, 34, 97-107.
Bitner, Mary Jo. (1995), "Building Service Relationships:
It's All About Promises," Journal of the Academy
of Marketing Science, 23(4), 246-251.
Blackston, Max(1993), "Beyond Brand Personality:
Building Brand Relationship," in Brand Equity &
Advertising: Advertishing's Role in Building Strong
Brands, edited by David. A. Aaker and Alexander L.
Biel, N.J.; L. Erlbaum Associates, 113-124.
Bove, Liliana L. and Lester W. Johnson.(2000), "A
Customer-Service Worker Relationship Model," International
Journal of Service Industry Management, 11(5), 491-511.
Businessweek http://www.businessweek.com
Chang, Tung-Zong and Chen, Su-Jane.(1998), "Market
orientation, service quality and business profitability:
a conceptual model and empirical...," Journal
of Services Marketing, 12(6), 246-254.
Chaston, Ian(2000), "Relationship Marketing
and the Orientation Customers Require of Suppliers,"
The Service Industrial Journal, 20(3), 147-166.
Chaudhuri, Arjun and Morris B. Holbrook.(2002), "Product-class
effects on brand commitment and brand outcomes: The
role of brand trust and brand affect," Brand Management,
10(1), 33-58.
Chiou, Jyh-Shen, Cornelia Droge, and Sangphet Hanvanich.
(2002), "Does Customer Knowledge Affect How Loyalty
is Formed?," Journal of Service Research, 5(2),
113-124.
Cohen, J. B. (1967), "An Interpersonal Orientation
to the Study of Consumer Behavior," Journal of
Marketing Research, 4, 270-278.
Cronin, J. Joseph, Jr., Taylor, Steven A.(1992),
"Measuring Service Quality: A Reexamination and
Extension," Journal of Marketing, 56(3), 55-67.
Crosby, Lawrence A., Kenneth R. Evans and Deborah
Cowles. (1990), "Relationship Quality in Services
Selling: An Interpersonal Influence Perspective,"
Journal of Marketing, 54(July), 68-81.
Czepiel, John A. (1990), "Service Encounters
and Service Relationships: Implications for Research,"
Journal of Business Research, 20, 13-21.
Delgado-Ballester, Elena and Jose Luis Munuera-Aleman.
(2001), "Brand trust in the context of consumer
loyalty," European Journal of Marketing, 35(11/12),
1238-1258.
Dichter, E. (1966), "How word of mouth advertising
works," Harvard Business Review, Nov-Doc, 147-166.
Dolich, Ira J. (1969), "Congruence Relationships
Between Self Images and Product Brands," Journal
of Marketing Research, 6, 80-84.
Fournier, Susan, Susan Dobscha, and David Clen Mick.
(1998), "Preventing the Premature Death of Relationship
Marketing," Harvard Business Review, 76(1), 42-53.
(1994),
A Consumer-Brand Relationship Framework for Strategic
Brand Management, Unpublished Doctoral Dissertation,
University of Florida.
(1998),
"Consumer and Their Brands: Developing Relationship
Theory in Consumer Research," Journal of Consumer
Research, 24(4), 343-373.
Fournier, Yao. (1997), "Reviving Brand Loyalty:
A reconceptualization within the framework of consumer-brand
relationships," Intern. J. of Research in Marketing,
14, 451-472.
Freiden, Jon. B. and Ronald E. Goldsmith.(1988),
"Correlates of Consumer Information Search for
Professional Services," Journal of Professional
Services Marketing, 4(1), pp. 15-29.
Garbarino E. and Johnson M. S. (1999), "The
Different Roles of Satisfaction, Trust, and Commitment
in Customer Relationships," Journal of Marketing,
63(April), 70-87.
Graeff, T.R. (1996), "Using promotional messages
to manage the effects of brand and self-image on brand
evaluations", Journal of Consumer Marketing, 13(3),
4-18.
Gremler, Dwayne D. (1994), "Word-of_Mouth About
Service Providers: An Illustration of Theory Development
in Marketing." Pp. 62-70 Whan Park and Daniel C.
Smith (Eds.), Marketing Theory and Applications, X,
C. Chicago: American Marketing Association.
Griffin, Jill. (1995). Customer Loyalty: How to Earn
It, How to Keet It. New York: Lexington Books.
Gwinner, Kevin P., Dwayne D. Gremler and Mary Jo
Bitner. (1998), "Relational Benefits in Services
Industries: The Customer's Perspective," Journal
of the Academy of Marketing Science, 26(2), 101-114.
Hinde, Robert A. (1995), "A Suggested Structure
for a science of relationship," Personal Relationships,
2(March), 1-15.
Hughes, R. Eugene(1976), "Self-Concept and Brand
Preference: A Partial Replication," The Journal
of Business, 49(4), 530-541.
Iwasaki, Y. and M. E. Havitz. (1998), "A Path-anlysitic
Model of the Relationships between Involvement, Psychological
Commitment and Loyalty," Journal of Leisure Research,
30(2), 256-280.
Iwasaki, Y. and M. E. Havitz. (2004), "Examining
Relationships between Leisure Involvement and Psychological
Commitment and Loyalty to a Recreation Agency,"
Journal of Leisure Research, 36(1), 45-72.
Jacoby, J. and Kaplan, L. B. (1972) "The Components
of Perceived Risk", in Venkatesan, M. (ed.) "Proceedings
of the Third Annual Conference of the Association for
Consumer Research", Association for Consumer Research,
College Park, 382-393.
Jamal, Ahmad and Mark M. H. Goode. (2001), "Consumers
and brands: a study of the impact of self-image congruence
on brand preference and satisfaction," Marketing
Intelligence & Planning, 19(7),482-492.
Keller, Kevin Lane(2001), "Building customer-based
brand equity," Marketing Management, Jul/Aug 2001.
Macintosh, Gerrard(2002), "Perceived Risk and
Outcome Difference in Multi-level Service Relationship,"
The Journal of Service Marketing, 16(2-3), 143-157.
McQuarrie, E.F. & Munson, J. M. (1992), "A
revised product involvement inventory: Improved usability
and validity," In J. F. Sherry & B. Sternthal(Eds.),
Advances in Consumer Research, 19, 108-113, Provo, UT
: Association for Consumer Research.
Milne, George R. and Maria-Eugenia Boza.(1999), "Trust
and Concern in Consumer's Perception of Marketing Information
Management Practices," Journal of Interactive
Marketing, 13(1), 5-24.
Mittal, B. and M. Lee. (1989), "A Causal Model
of Consumer Behavior," Journal of Economic Psychology,
10, 363-389.
Moore, Jeri(1993), "Building Brands Across Markets:
Cultural Differences in Brand Relationships Within the
European Community," in Brand Equity & Advertising
: Advertising's Role in Building Strong Brands, edited
by David A. Aaker and Alexander L. Biel, N.J ; L. Erlbaum
Associates, 31-49.
Murphy, P. E. and Enis, B. E. (1986) "Classifying
products strategically", Journal of Marketing Research,
50(July), 24-42.
Murray, Keith B. (1991), "A Test of Services
Marketing Theory: Consumer Information Acquisition
Activities," Journal of Marketing, 55(January),
10-25.
Ostrom, Amy. and Iacobucci, Dawn. (1995), "Consumer
Trade-Offs and the Evaluation of Services," Journal
of Marketing, 59(1), 17-28.
Palmer, Adrian J. (1996), "Integrating brand
development and relationship marketing," Journal
of Retailing and Consumer Services, 3(4), 251-257.
Park, Jong-Won, Kyeong-Heui Kim, JungKeun Kim(2002),
"Acceptance of Brand Extensions: Interactive Influences
of Product Category Similarity, Typicality of Claimed
Benefits, and Brand Relationship Quality," Advances
in Consumer Research, 29(1), 190-198.
Quester, Pascale and Ai Lin Lim. (2003), "Product
involvement/brand loyalty: is there a link?," The
Journal of Product and Brand Management, 12(1), 23-38.
Reynolds, Kristy E. and Sharon E. Beatty.(1999a),
"Customer Benefits and Company Sequences of Customer-Salesperson
Relationship in Retailing," Journal of Retailing,
75(1), 11-32.
Reynolds, Kristy E. and Sharon E. Beatty.(1999b),
"A Relationship Customer Typology," Journal
of Retailing, 75(4), 509-523.
Sherry, J.F. (1987), "Cereal monogamy: Brand
Loyalty as secular ritual in consumer culture,"
Paper presented at the Annual Conference of the Association
for Consumer Research, Boston, MA.
Sirgy, M.J. (1982), "Self-concept in consumer
behaviour: a critical review", Journal of Consumer
Research, 9(December), 287-300.
Sirgy, M.J. (1985), "Using self-congruity and
ideal congruity to predict purchase motivation",
Journal of Business Research, 13, 195-206.
Sirgy, M.J., Grewal, D., Mangleburg, T.F., Park,
J., Chon, K., Claiborne, C.B., Johar, J.S. and Berkman,
H. (1997), "Assessing the predictive validity of
two methods of measuring self-image congruence",
Journal of the Academy of Marketing Science, 25(3),
229-41.
Sirgy, M.J., Johar, J.S., Samli, A.C. and Claiborne,
C.B. (1991), "Self-congruity versus functional
predictors fo consumer behaviour", Journal of the
Academy of Marketing Science, 19(Fall), 363-75.
Swap, W. C. and J. Z. Rubin. (1983), "Measurement
of Interpersonal Orientation," Journal of Personality
and Social Psychology, 44(1), 208-219.
Tam, Jackie L. M. and Y. H. Wong. (2001), "Interactive
Selling: A Dynamic Frame-work for Services, Journal
of Service Marketing, 15(4/5), 379-396.
Thorbjørnsen, Helge; Supphellen, Magne; Nysveen,
Herbjørn; Pederson, Per Egil.(2002), "Building
Brand Relationships Online: A Comparison of Two Interactive
Applications," Journal of Interactive Marketing,
16(3), 17-34.
Zaichkowsky, J. L. (1985), "Measuring the involvent
construct," Journal of Consumer Research, 12(December),
341-352.
Zeithaml, Leonard L. Berry, and A. Parasuraman. (1996),
"The behavioral consequences of service quality,"
Journal of Marketing, 60(April), 31-46.
|