Âü°í¹®Çå
ºÎ°æÈñ(1999), ¡°ÅëÇÕÀû ¸¶ÄÉÆÃȰµ¿À» ÅëÇÑ Â÷º°ÈµÈ ´ëÇÏÀ̹ÌÁö¼ö¸³,¡± Á¦ÀÏ Ä¿¹Â´ÏÄÉÀ̼Ç, 3¿ùÈ£, 15-19.
À̰æÀÚ(1983), ¡°´ëÇÐ PR," ±èÁ¤±âÆí, ½Çõ
PR·Ð, ¼¿ï : Àü¿¹¿ø.
À̵ÎÈñ(1999), Çѱ¹ÀÇ ¸¶ÄÉÆÃ»ç·Ê ¥², ¹Ú¿µ»ç, 120-163.
À̸íõ(1999), ¡°´ëÇÐÈ«º¸±¤°íÀÇ ÇöȲ°ú ¹æÇâ,¡±
È«º¸Çבּ¸, 3È£, 67-82.
ÀÌÇö¿ì(2000), "¿ì¸®³ª¶ó ´ëÇÐÈ«º¸ÀÇ ÇöȲ°ú
¹æÇâ.¡° Çѱ¹¾ð·ÐÇÐȸ, Á¦44±Ç 3È£, 342-365.
¾ÈÁ¾±æ(1996), ´ëÇÐÈ«º¸È°µ¿ÀÌ ´ëÇÐÀ̹ÌÁö Çü¼º¿¡
¹ÌÄ¡´Â ¿µÇâ,¡° ÇѾç´ëÇб³ ÇàÁ¤´ëÇпø ¼®»çÇÐÀ§³í¹®,
48.
À¯ÅÂ¿ë · ÀÌÁ¾±¸(1996), ¡°´ëÇÐÀ̹ÌÁö¸¦ ³ªÅ¸³»´Â
Ư¼º¿ë¾îµéÀÇ ¿äÀα¸Á¶ Ž»ö.¡± Korean Journal of Industrial
and Organizational Psychology, vol. 9(2), 41-60.
À¯ÇÊÈ(1993), ½ÃÀåÀü·«°ú °æÀï¿ìÀ§, ¹Ú¿µ»ç, 14-15.
Anderson, J. C. and D. W. Gerbing(1988), "Structural Equation Modeling in Practice : A Review
and Recommended Two- Step Approach,"Psychological
Bulletin, Vol. 103 (3), 411-423.
Aaker, David A.(1991), Managing Brand Equity: Capitalizing
on the Value of a Brand New York: The Free Press. ¿¬½À
Bagozzi, R. P.(1975), "Marketing as Exchange,"
Journal of Marketing, 39, 32-39.
Baloglu, S. and K. W. McCleary(1999), "A Model
of Destination Image Formation," Annals of Tourism
Research, Vol(26), 871.
Barney, J. B.(1986), "Organizational Culture:
Can It Be a Source of Sustained Competitive Advantage?"
Academy of Management Review, 11(July), 656-65.
Bharadwaj, Sundar G. and P. Rajan Varadarajan(1993),
" Sustainable Competitive Advantage in Service
Industries : A Conceptual Model and Research Propositions."
Journal of Marketing, 57( October), 83- 99.
Day, George S. and Robin Wensley(1988), "Assessing
Advantage: A Framework for Diagnosing Competitive Superiority,"
Journal of Marketing, 52(April), 1-20.
Gatewood, R. D., M. A. Gowan, and G. J. Lautenschlaher(1993), "Corporate Image, Recruitment Image, and
Initial Job Choice Decisions,"Academy of Management
Journal, 36, 414-427.
Hair, Joseph F., Rolph E. Anderson, Ronald L. Tahtam,
and William C. Black(1995), Multivariate Data Analysis
With Readings, 4th ed., Englewood Cliffs: Prentice Hall.
Kotler, Philp and Karen F. A. Fox(1975). Strategic
marketing for educational institutions, 2nd, Prentice
Hall.
____________(1984), Marketing Management, 5nd ed.,
New Jersey, Prentice-Hall, 608-609.
Kunkell, J. H. and L. Berry(1968), "A Behavioral
conception of Retail Image," Journal of Marketing
Research, 32.
Mathe, H. and R. D. Shapiro(1993), Integrating Service
Strategy in the Manufacturing Company, Chapman and Hall.
Nayyar, P. R.(1993), "On the Measurement of
Competitive Strategy: Evidence from a Large Multiproduct
U. S. Firm,"Academy of Management Journal, 36(6), 1652-169.
Penrose, E.(1959), The Theory of Growth of the Firm,
Wiley, New York.
Poter, Michael (1980), Competitive Advantage, New
York: The Free Press.
_____________(1985), Competition in Global Industries,
Harvard Business School Press.
Ross, Russell D.(1977), The Management of Public
Relations : Analysis & Planning External Relations,
New York, John Willey.
Wernerfelt, B.(1984), "A Resource Based View
of the Firm" Strategic Management Journal, 5,
171-180.
|