 |
참고문헌
김경희 강금지(1997). 어린이시간대 식품광고에 대한 어린이들의 수용태도. 한국 조리과학, 3. 211-223. 김완석(2000). 광고심리학. 서울: 학지사. 김홍자(2001). 여성어의 수용적 태도. 독어학, vol. 4. 205-241. 김희정(2003). 어린이 TV광고에 나타나는 소비자 정보에 관한 연구. 한국방송학보, 제 17-1 호.(2003 봄) 김유, 신승원(2002). 2002년 소비자 트렌드 보고서. 사보 제일커뮤니케이션즈, 2002년 10월호. 민현식(1996). 국어의 성별어연구사. 사회언어학, 제4권 2호, 한국언어정보학회. 민현식, 이필영(1998) 국어 남녀 언어의 사회언어학적 특성연구. 한국국어교육연구학회. 35-59. 윤희중(1991) TV광고가 어린이 및 청소년에게 미치는 영향에 관한 연구. 광고연구, 봄호, 205-265. 이기춘, 박수경(1990). 아동소비자와 광고. 광고연구. 가을호 이영석(1995). TV아동용 광고가 아동에게 미치는 영향. 1994년도 TV광고 내용분석을 중심으로-미래유아학회지. Vol. 1. 서영아(1997). 여성어 카피의 커뮤니케이션 효과에 관한 연구. 연세대학교 대학원 서정희(1998). 학령전 아동의 소비자사회화에 관한 연구. 광고연구. 봄호 정계숙(1984). 성역할 정체감과 성특성전형에 대한 지식. 사회조사연구. 제3권 1호. 119. 차배근(2002). 사회과학연구방법. 서울: 세영사. 황영민(2002. 5. 2). 키즈마케팅열풍. 파이낸셜뉴스. Adler, R., Friedlander, B., Lesser, G., Meringoff, L., Robertson, T., Rosisiter, J., & Ward, S.(1977). Research on the effects of television advertising to children: A review of the literature and recommendations for future research. Washington, DC: U. S. Government Printing Office. Alexander, A., Benjamin, L. M., Hoerrner, K., & Roe, D.(1998). We'll be back in a moment.: A content analysis of advertisement in children's television in the 1950s. Journal of Advertising. 27(3), 1-9. Alexander, G. M., & Hines, M.(1994). Gender labels and play styles: Their relative contribution to children's selection of playmates. Child Development, 65, 869-879. Barcus, F. E.(1971). Saturday children's television: A report of TV programming of Boston commercial television. ERIC Document ED 120759 ________(1980). The nature of television advertising to children. In E. L. Palmer & A. Dorr (Eds.), Children and the faces of television: Teaching, violence, selling (pp.273-285). New York: Academic Press. Bandura, A. (1971). Social learning theory. Morristown. NJ: General Learning Press. ________(1986). Social foundations of thought and action: A social cognitive theory. Englewood Cliff, NJ: Prentice-Hall. Barthel, D. (1988). Putting on appearance: Gender and advertising. Philadelphia: Temple University Press. Blakemore, J. E., LaRue, A A., & Olejinik, A. B., (1979) Sex-appropriate toy preference and the ability to conceptualize toys as sex-role related. Developmental Psychology, 15, 339-340. Browne, B. A. (1998). Gender stereotypes in advertising on children's television in the 1990s: A cross national analysis. Journal of Advertising. 27, 1, 83. Bussey, K., & Bandura, A.(1992). Self-regulatory mechanisms governing gender development. Child Development, 63, 1236-1250. Chandler, D. & Griffiths, M.,(2000). Gender-differented production features in toy commercials. Journal of Broadcasting & Electronic Media. 44,3, 503-520. Condry, J. C., Bence, P. J., Scheibe, C. L. (1988). Nonprogram content of children's television. Journal of Broadcasting & Electronic Media, 32, 255-270. Coutney, A. E., & Whipple, T. W. (1983). Sex stereotyping in advertising. Lexington, MA: Lexington Books. Emmerrich, W., & Goldman, K. S. (1972) Boy girl identity task In V. Shipman (ed.), Disadvantaged Children and Their First School Experiences (technical Report PR-2-20). Princeton N. J.: Educational Testing Services. Fagot, B. I. (1974) Sex difference in toddlers behavior and parental reaction. Developmental Psychology. 10, 554-558. Fiske, J. (1987). Television culture. London: Methuen. Franken, M. W. (1983). Sex role expectations in children's vocational aspirations and perceptions of occupations. Psychology of Women Quarterly, 8, 59. Frey, K. S.,& Ruble, D. N.(1992) Gender constancy and the cost of sex typed behavior: A test of the conflict hypothesis. Developmental Psychology, 28, 714-721. Geen, R.(1994). Television and aggression: Recent developments in research and theory. In D. Zillman, J. Bryant, & A. Huston (Eds.), Media, children and the family (pp.151-162). Hillsdale NJ: Lawrence Erlbaum. Gerbner, G.(1998). Cultivation analysis: AnOverview. Mass Communication Research, 3-4, 175-194. Gerbner, G., Gross, L., Morgan, M., Signorielli, N.(1994) Growing up with television: The cultivation perspective. In J. Bryant & D. Zillman (Eds.), Media effect: Advances in theory and research (pp.17-41). Hillsdale, NJ: Lawrence Erlbaum. Helwig, A. A. (1998). Gender- role stereotyping: Testing theory with a longitudinal sample. Sex Roles. 38, 403. Huston, A. C.(1983). Sex- typing. In P. H. Mussen (Ed). Handbook of child psychology (4th ed.) (vol.4). Socialization, personality, and social development. (pp.387-467). NewYork: Wiley. Ji, M. F., McNeal, J. U. (2001). How Chinese children's commercisl differ from tjose of the United States: A contest analysis. Journal of Advertising. 30,3, 79. Kunkel, D., & Gantz, W. (1992). Children's television advertising in the multi channel environment. Journal of Communication, 42(3), 134-152. La Freniere, P., Strayer, F. F., & Gauthier, R (1984). The emergency of same- sex affiliative preferences among preschool peers: A developmental ethological perspective. Child Development, 55, 1958-1965. Larson, M. S., (2001). Interactions, activities and gender in children's television commercials: A content analysis. Journal of Broadcasting & Electronic Media, 45, 41-56. Lauro, P. W.(1999, November1). Coaxing the smile that sells; Baby wranglers in demand in marketing for children. New York Times, p.C1. Luecke-Aleksa, D., Anderson, D. R., Collins, P. A., & Schmitt, K. L. (1995). Gender constancy and television viewing. Developmental Psychology, 31, 773-780. Maccoby, E. E. (1988) Gender as a social category. Developmental Psychology, 24, 755-765. Macklin, M. C., & Kolbe, R. H. (1984). Sex role stereotyping in children's advertising Current and past trends. Journal of Advertising, 13(2), 34-42. McGhee, P. E., & Frueh, T. (1980). Television viewing and the learning of sex- role stereotypes. Sex Roles, 6, 179-188. McNeal, J. U. (1992). Kids as Customers. Jossey-Bass Inc., Publishers. ________(1999). The kid's market: Myths and realities. Ithaca, NY: Paramount Market. Moller, L. C., & Serbin, L. A. (1996). Antecedents of toddler gender segregation: Cognitive consonance, gender- typed toy preferences and behavioral compatibility. Sex Roles, 35, 445-460. Peirce, K. (1989). Sex-role stereotyping of children on television: A content analysis of the roles and attributes of child characters. Sociological Spectrum, 9, 321-328. Peterson, R. T.(1998). The portrayal of children's activities in television commercials: A content analysis. Journal of Business Ethics. 17, 1541-1549. Ramsey, P. G. (1995). Changing social dynamics in early childhood classrooms. Child Development, 66, 764-773. Reid, G. M. (19950. Children's occupational sex- role stereotyping in 1994. Psychological Reports, 76, 1155. Richardson, J. G., & Simpson, C. H. (1982). Children, gender, and social structure: Analysis of contents of letters to Santa Claus. Child Development, 53, 429-436. Roberts, D. F., Henriksen, L., & Christenson, P. G. (1999). Substance use in popular movies and music. Washington, DC: Office of National Drug Control Policy, 1999. Robinson, C. C., & Morris, J. T. (1986). The gender- stereotyped nature of Christmas toys received by 36-, 48-, and 60-month children A comparison between nonrequested vs. requested toys. Sex Roles, 15, 21-32. Rosenwasser, S. M., Lingerfelter, M., & Harrington, A. F. (1989). Nomtraditional gender role portrayals on television and children's gender role perceptions. Journal of Applied Developmental Psychology, 10, 97-105. Shaffer, D. R.(1999) Developmental Psychology: childhood & Adolescence, fifth edition 송길연, 김수정, 이지연, 양돈규 공역(2000). 발달심리학. 서울: 시그마프레스㈜ . Sigelman, C. K., & Shffer, D. R. (1995) Life-span Human development (2nd ed.). Pacific Grove, CA: Brooks/Cole. Signorielli, N., & Lears, M (1991) Children, television and conceptions about chores: Attitude and behaviors. Paper presented at meeting of the Speech Communication Association, Atlanta, GA. ________(1992). Children, television, and conceptions about chores: Attitudes and behaviors. Sex-Roles, 27,157-170. Slaby, R., & Frey, K. (1975) Development of gender constancy and selective attention to same sex models. Child Development 46, 849-856. Smith, L. J.(1994). A content analysis of gender differences in children's advertising. Journal of Broadcasting & Electronic Media, 38, 3, 323 Stockard, J., & McGee, J. (1990). Children's occupational preference: The influence of sex and perceptions of occupational characteristics. Journal of Vocational Behavior, 36, 287. Strasburger, V. C., Wilson, B. J.(2002). Children, Adolescents, and the Media. Sage Publications, Inc., California 91320. Thompson, S. K. (1975) Gender labels and early sex role development. Child Development. 46, 339-340. Turner, P. J., & Gervai, J.(1995). A multidimensional study of gender typing in preschool children and their parents: Personality, attitudes, preferences, behavior, and cultural differences. Developmental Psychology, 3 1, 759-772. |
 |
 |
 |
 |