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±è°æÁÖ(2003). ¸ð¹ÙÀϱ¤°í-È¿°ú ¹× ÇѰè, ±¤°íÁ¤º¸, 265(4¿ùÈ£), 18-30

±èÁÖȯ(2002). ¸ð¹ÙÀÏ ±¤°íÀÇ Æ¯¼º°ú À¯Çü, ¿¬¼¼´ëÇб³ ¼®»çÇÐÀ§ ³í¹®

¹«¼±ÀÌÅÍ³Ý ºñÁî´Ï½º ¿¬±¸È¸(2001). ¹«¼±ÀÎÅÍ³Ý ºñÁî´Ï½ºÀÇ ¸ðµç °Í. ¼­¿ï: Áß¾Ó M&B.

¹®ÁÖ¿µ(2001). ¹«¼±ÀÎÅÍ³Ý ±¤°í½ÃÀåÀÇ ÇöȲ°ú ½Ã»çÁ¡. KISDI IT FOCUS, pp.50-55.

¹Ú¸íÁø(2005). ¹«¼±ÀÎÅÍ³Ý ÀÌ¿ëÀÚÀÇ ¸Åü À̿뵿±â ¹× ¸ð¹ÙÀÏ ±¤°í¿¡ ´ëÇÑ ÀνĿ¬±¸, ÇѾç´ëÇб³ ´ëÇпø ±¤°íÈ«º¸ÇкΠ¼®»çÇÐÀ§ ³í¹®.

¹ÚÁ¾Çõ(2002). ¸ð¹ÙÀϱ¤°íÀÇ È°¼ºÈ­ ¹æ¾È¿¡ °üÇÑ ¿¬±¸. Áß¾Ó´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®.

¹ÚÂù¿í(2002), ¸ð¹ÙÀϸ¶ÄÉÆÃ(¿òÁ÷ÀÌ´Â °í°´, ¿òÁ÷ÀÌ´Â ¸¶ÄÉÆÃ). ¼­¿ï: (ÁÖ)½Ã±×¸¶ ÀλçÀÌÆ®ÄÄ

¼Õ°øµ¿(2002). ¸ð¹ÙÀÏ ±¤°í±â¾÷¿¡ µû¸¥ ¼ö¿ëÀÚ ¹ÝÀÀ¿¬±¸. È«ÀÍ´ëÇб³ ¼®»ç³í¹®

¿¡¾îÅ©·Î½º(2003). Á¦ 3ȸ ¸ð¹ÙÀÏ ¸¶ÄÉÆÃÆ÷·³. ¼­¿ï: ¿¡¾îÅ©·Î½º.

¿¬¼¼´ëÇб³ ÈÞ¸Õ ÀÎÅÍÆäÀ̽º ¸ð¹ÙÀÏ ÀÎÅÍ³Ý ÆÀ(2001). Á¦ 3ȸ ¸ð¹ÙÀÏ ÀÎÅÍ³Ý ÇöȲ Á¶»ç°á°ú ¹ßÇ¥.

À¯Á¦±¹(2001). ¸ð¹ÙÀÏ ±¤°íÀÇ ÇöȲ°ú ½Ã»çÁ¡. Á¤º¸Åë½ÅÁ¤Ã¥, Á¦ 13±Ç 14È£.

ÀÕÀÌÁîÄÞÁÖ½Äȸ»ç(2003). ¹«¼± ÀÎÅÍ³Ý ÀÌ¿ë½ÇÅ Á¶»ç º¸°í¼­.

Àü¼º¸í(2001). ¹«¼± ±¤°íÀÇ À¯Çü°ú ³»¿ë¿¡ µû¸¥ ¼ÒºñÀÚ ¼ö¿ëµµ ¿¬±¸. ¼­°­´ëÇб³ ¾ð·Ð´ëÇпø ¼®»çÇÐÀ§³í¹®.

Advertising Research Foundation, Audience Concepts Committee(1961). Toward better media comparison. New York: Author.

Gartner Group(2001). Zag Me trial shows potential for delivering targeted advertising to mobile phones.

Greengard,Samuel(2001). Rich ad, poor ad. M- Business, June, p22.

Ota, Kenichiro(2001). Wireless ads on mobile phones gamer high response rates in Japan. Nikkei Net Business, March 5.

Ovem(2000). Interactive advertising: New revenue streams for fixed and mobile operators. London: Ovem.

 Parker, Pamela(2002). Consumer accept, welcome mobile marketing. Internetnews, Advertising report archives, January 30.

WindWire(2000). First-to-Wireless. Windwire ¿¬±¸º¸°í¼­ °Ü¿ïÈ£.

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