Âü°í¹®Çå

 

±è´ë¼±. (2004). '(´º¹Ìµð¾îºÎ¹®)ºê·£µù ¸Åü ÀÎ½Ä ÈûÀÔ¾î ¼ºÀå°¡µµ ´Þ·Á', ±¤°íÁ¤º¸, 1¿ùÈ£, 20-24.

±è¿äÇÑ. (2004). ±¤°í¸Åüº° ±¤°íȸÇÇ ¼öÁØ ¹× ±¤°íȸÇÇ °áÁ¤¿äÀο¡ °üÇÑ ¿¬±¸, Áß¾Ó´ëÇб³ ´ëÇпø, ¹Ú»çÇÐÀ§³í¹®.

______. (2004). ½Å¹®±¤°í ȸÇÇ¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â ¿äÀÎ. ±¤°í¿¬±¸. Á¦ 64È£, 64, 9-33.

±èÀçÈÖ, ±è¿ëȯ. (2003). ÀÎÅͳݱ¤°íÀÇ Ä§ÀÔ¼º°ú °ü¿©°¡ ±¤°íÈ¿°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ, ±¤°í¿¬±¸, Á¦ 60 È£, 7-35.

±èÁöÈ£, ±èÀçÈÖ. (2003). ÀÎÅÍ³Ý ±¤°íÀÇ È¿°ú°úÁ¤¿¡ °üÇÑ ¿¬±¸, ±¤°íÇבּ¸ Á¦ 14±Ç 3È£, 165-189.

±èÁøÈ£, ½ÅÇØÁø, ¹ÚÁØÈ¯. (1995). TV ½Ãû½Ã ä³Îº¯°æ¿¡ °üÇÑ ¿¬±¸, ±¤°í°èµ¿Çâ, 52È£, 19-20.

½É¹Ì¼±. (2001). ÄÉÀ̺í TV¹× ÀÎÅÍ³Ý µîÀå¿¡ µû¸¥ Áö»óÆÄ ¹æ¼Û ½ÃûÇàÀ§ º¯È­¿¡ °üÇÑ ¿¬±¸, Çѱ¹¾ð·ÐÇк¸, Á¦ 45-2È£, 250-283.

¾ÈÀÇÁø. (2003). ¹è³Ê±¤°í Ŭ¸¯ÇàÀ§¿Í ºê·£µå ŵµ¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â º¯ÀÎ, ±¤°íÇבּ¸, Á¦ 14±Ç 3È£, 211-233.

À±¼±±æ. (1996). TV±¤°í½ÃûÇൿ ¿¬±¸, ±¤°í¿¬±¸, º½È£, 300-327.

À̰æ·Ä. (2001). ÅÚ·¹ºñÀü ¹æ¼Û±¤°í ȸÇÇÇൿ¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â ¿¹Ãøº¯Àε鿡 °üÇÑ ¿¬±¸: ÀÎÁöÀû ȸÇÇ, ±â°èÀû ȸÇÇ ±×¸®°í ¹°¸®Àû ȸÇǸ¦ Áß½ÉÀ¸·Î. ±¤°íÇבּ¸, 12±Ç 2È£,165-189.

À̰æ·Ä, ±è»óÈÆ. (2001). ÀÎÅÍ³Ý ¹è³Ê±¤°í Á¤º¸Ã³¸® °úÁ¤¿¡¼­ Á¶Á¤º¯ÀÎÀ¸·Î¼­ °ü¿©µµ ¹× ÀÎÁö¿å±¸ÀÇ ¿ªÇÒ¿¡ °üÇÑ ¿¬±¸, ±¤°í¿¬±¸, Á¦ 52È£, 73-90.

ÀÌÇý°©, ¹Ú¼öÈ­. (1999). ÇÁ·Î±×·¥ ÁÖ½ÃÀ²°ú ±¤°í ÁÖ½ÃÀ² Â÷ÀÌ¿¡ °üÇÑ °üÂû ¿¬±¸, ±¤°í¿¬±¸, 45È£, 7-24.

Á¶Á¤½Ä. (1999). ¸Åüȿ°ú ÁöÇ¥ÀÇ Çʿ伺°ú µµ´Þ·ü, ±¤°íÁ¤º¸, 4¿ùÈ£. 45-49.

ÇÏÇå±¹. (1998). ÀÎÅͳݱ¤°í¿¡¼­ ³ëÃâÀÇ °áÁ¤¿äÀο¡ °üÇÑ ¿¬±¸, ±¤°í¿¬±¸, Á¦ 38È£, 153-183.

Çѱ¹±¤°í´Üü¿¬ÇÕ. (2003). KNPÁ¶»çºÐ¼® ÀÚ·á.

Abernethy,A.M. (1991). Television exposure : programs vs. advertising, CIRA, 61-77.

Allen,C. (1965). Photographing the TV audience. Journal of Advertising Research, 5(1), 2-8.

Bogart,L. (1986). What forces shape the future of advertising research? Journal of Advertising Research, 26(Feb/Mar), 99-104.

Clancey,Maure. (1994). The television audience examined. Journal of Advertising Research, 22(5), 35-39.

Danaher,P.J. (1995). What happens to television ratings during commercial breaks? Journal of Advertising Research, Jan/Feb, 37-47.

Edwards,Steven M.,Li,Hairong and Lee,Joo-Hyun, (2002). Forced exposure and psychological reactance : antecedents and consequences of the perceived intrusiveness of pop-up ads. Journal of Advertising, 31(3), 83-95.

Ferguson,D.A. and Perse,E.M. (1993). Media and audience influences on channel repertoire. Journal of Broadcasting & Electronic Media, 37, 31-47.

Greene,W.F. (1988). Maybe the valley of the shadow isn't so dark after all. Journal of Advertising Research, 28(5), 11-15.

Heeter,Carrie and Greenberg,B.S. (1985). Profiling the zappers. Journal of Advertising Research, 25(2), 15-19.

Kaplan,Barry M. (1985). Zapping -the real issue is communication. Journal of Advertising Research, 25(2), 9-12.

Krugman,D.M.,Cameron,G.T.and White,C.M.(1995). Visual attention to commercials : the use of in-home observations. Journal of Advertising, 24, 1-12.

Krugman,D.M. and Johnson.K.F. (1991). Differences in the consumption of traditional broadcast and VCR movie rentals, Journal of Broadcasting & Electronic Media, 35(2), 213-232.

Speck,P.S. and Elliott,M.T. (1997). Predictors of advertising avoidance in print and broadcast media. Journal of Advertising, 3, 61-76.

Wenner,L.A.,and Dennehy.M.A.O'Reilly. (1993) Is the remote control device a toy or tool? Exploring the need for activation, desire for control, and technological affinity in the dynamic of RCD use in the Remote Control in the New Age of Television, James R. Walker and Robert V. Bellamy. Jr. eds. Westport, CT: Praeger, 114-134.

Yoker,D.A. and Kitchen,P.J. (1985). Channel flickers and video speeders. Journal of Advertising Research, 25(2), 2-25.

Zufryden,R.,Pedrick,J.H. and Sankaralingam,A. (1993). Zapping and its impact on brand purchase behavior. Journal of Advertising Research, 33(1), 58-66.

´ÙÀ½ ÆäÀÌÁö·Î