Âü°í¹®Çå

 

°íÀå¿ø(2002). ½Ö¹æÇâTV±¤°í ¹× »ó¾÷Àû µ¥ÀÌÅ͹æ¼Û¿¡ ´ëÇÑ Á¤ºÎÀÇ ±ÔÁ¦¿Í ½ÉÀÇ. http://www.advertising.co.kr.

±¸¿µÈ£(1995). ¿µÈ­¸¦ ÀÌ¿ëÇÑ ÃËÁøÀü·«¿¡ ´ëÇÑ ¿¬±¸: ¿µÈ­¼Ó Á¦Ç°ÇùÂùÀ» Áß½ÉÀ¸·Î. ¼­¿ï´ëÇб³ ´ëÇпø ¼®»çÇÐÀ§³í¹®.

±è»óÈÆ(2001). TV°£Á¢±¤°í¿¡ ´ëÇÑ ÀÎ½Ä ¹× ¿î¿ë¹æ¾È¿¡ °üÇÑ ¿¬±¸. ±¤°íÇבּ¸, Á¦12±Ç 3È£.

±è»óÈÆ(2003).

±èÃæÇö(1997). ´Ã¾î³ª´Â °£Á¢±¤°íÀÇ ÇöȲ°ú ¹®Á¦Á¡. ½Å¹®°ú¹æ¼Û, 7¿ùÈ£.

¸®´ë·æ & ³²±ââ(1999). ¿µÈ­¼Ó ºê·£µå ¹èÄ¡¿¡ ´ëÇÑ Æò°¡Àû ŵµ. ±¤°íÈ«º¸¿¬±¸, 1999³â ¿©¸§È£.

¸®´ë·æ & °­¼®º¸(1999). ÃËÁø¼ö´ÜÀ¸·Î¼­ÀÇ Á¦Ç°¹èÄ¡(product placement): ºñÆÇÀû ¸®ºä. ±¤°íÈ«º¸¿¬±¸, 1999³â Á¦6±Ç, 2È£.

¼ºÈ£¼±(2001). ÇâÈÄ µ¥ÀÌÅ͹æ¼Û¿¡ ´ëºñÇÑ Á¤Ã¥ÀüÈ­ÇÊ¿ä. ¹æ¼Û21, 7¿ùÈ£.

¾ÈÁ¾¹è¿Í °íÀå¿ø(2003). µðÁöÅÐ ¹æ¼Û±¤°í ¸¶ÄÉÆÃÀÇ ÀÌÇØ. µÎ³².

À̽ÃÈÆ(2002). µðÁöÅÐ TVÀÇ »õ·Î¿î ¼öÀÍ¿ø : ÀÎÅÍ·¢Æ¼ºê ±¤°í¿Í T-Commerce. Ä¿¹Â´ÏÄÉÀÌ¼Ç ¿¬±¸, °æÈñ´ë »çȸ°úÇÐ ¿¬±¸¿ø Ä¿¹Â´ÏÄÉÀÌ¼Ç ¿¬±¸¼Ò.

Á¤À±°æ(2003). ¹æ¼Û·Åë½ÅÀÇ À¶ÇÕ, ¸Åü°£ ¿µ¿ªºØ±«, ±Ù Çö»ó°ú ÀǹÌ, LG ad. 1/2¿ùÈ£, 34-37.

¹æ¼Ûµ¿Çâ°ú ºÐ¼®, 2001³â 6¿ù

¹æ¼ÛÀ§¿øÈ¸ °øÃ»È¸ ÀÚ·áÁý, 2003³â 1¿ù 9ÀÏ

Á¶¼±ÀϺ¸, 2003³â 2¿ù 26ÀÏÀÚ

Á¶¼±ÀϺ¸, 2003³â 11¿ù 6ÀÏÀÚ

Á¶¼±ÀϺ¸, 2004³â 7¿ù 8ÀÏÀÚ

Avery, R. J & Ferraro, R.(2000) Verisimilitude or advertising?: Brand appearances on prime-time television. The Journal of Consumer Affairs, 34(2). 217-244.

Balasubramanian, S. K.(1994). Beyond advertising and publicity: Hybrid message & publicity policy issues. Journal of Advertising, 23(4), 29-46.

Colford, S. W.(1990). Tobacco group ends paid placement. Advertising Age, December 17, 31.

Diener, B. J.(1993). The frequency and context of alcohol and tobacco cues in daytime soap opera programs: Fall 1986 and Fall ! 991. Journal of Public Policy & Marketing, 12(2), 252-260.

Bezjian- Avery, A., Calder, B., & Iacobucci, D(1998), "New Media Interactive Advertising vs. Traditional Advertising," Journal of Advertising Research, 38(4), 23-32.

Friedman, M.(1986). Commercial influence in the lyrics of popular american music of the postwar era. Journal of Comsumer Research, 19, 212-225.

Gerbner, G., Cross, L., Morgan, M. & Signorelli, N.(1982). Charting the mainstream-Television's contributions to political orientations. Journal of Communications, 32(2), 100-127.

Gupta, P. B. & Gould, S. J.(1997). Consumers' perceptions of the ethics and acceptability of product placement in movies: Product category and individual differences. Journal of Current Issues and Research in Advertising, 19(1), 37-50.

Gupta, P. B. & Lord, K. R.(1998). Product placement in movies: The effect of prominence and mode on audience recall. Journal of Current Issues and Research in Advertising, 20(1), 47-59.

Karrh, J. A.(1998). Brand placement: A review. Journal of Current Issues and Research in Advertising, 20(2). 31-50.

Lackey, W. B.(1993). Can Lois Lane smoke Marlboros? An examination of the constitutionality of regulating product placement in movies. The University of chicago Legal Forum, 275-292.

Lord, K. R. & Putrevu, S.(1993). Advertising and publicity: An information processing perspective. Journal of economic Psychology, 14, 57-84.

Mandler, G.(1982). The structure of value: Accounting for taste. In M. S. Clark, & S. T. Fiske (Eds.), Affect and Cognition, 3-36. Hillsdale: LEA.

Massad, V. J. & Reardon, J.(1996). Channel surfing, brand loyalty and risk propensity: A segmentation approach to modeling consumer switching Behaviors in the USA. International Journal of Advertising, 15, 250-261.

McCracken, G.(1989). Who is the celebrity endorser? Cultural foundations of the endorsement process. Journal of Consumer Research, 16, 310-321.

Nebenzahl, Israel D, & Secunda, E.(1993). Consumers' attitudes toward product placement in movies. International Journal of Advertising, 12, 1-11.

Snyder, S. L.(1992). Movies and product placement: Is Hollywood turning films into commercial speech? University of illinois Law Review, 301-337.

´ÙÀ½ ÆäÀÌÁö·Î