Âü°í¹®Çå
°ÀºÁÖ(2002). PET°ú fMRI¸¦ ÀÌ¿ëÇÑ ±â¾ïÀÇ ±â´É
ÇØºÎÇבּ¸¹× ÀÓ»óÀû Àû¿ë. Çѱ¹½É¸®ÇÐȸÁö: ½ÇÇè ¹×
ÀÎÁö, 14(4), 243-256.
±è±¤¼ö, ±è¹Ì½Â(2002). ¿Ü±¹ À¯¸íºê·£µå
±¸¸ÅÀÇ °áÁ¤¿äÀο¡ °üÇÑ ¿¬±¸. ±¤°í¿¬±¸ Á¦55È£, 7-23
±è¿¬Èñ(2001). Functional
MRI¸¦ ÀÌ¿ëÇÑ ³ú ±â´É¿¬±¸. Çѱ¹³úÇÐȸÁö, 1(1), 64-76
¼º¿µ½Å, ÀÌÀÏÈ£,
Á¤¿ë±â(2003). fMRI¿¡ ÀÇÇÑ °ø°¨°¢Àû ±¤°íÇ¥ÇöÀÇ
È¿°úÃøÁ¤: ½ÃÁñ±¤°í¸¦ Áß½ÉÀ¸·Î. Çѱ¹½É¸®ÇÐȸ ¿¬Â÷
Çмú¹ßÇ¥ ³í¹®Áý, 85-86. 8¿ù22ÀÏ ¼¿ï: ¿¬¼¼´ëÇб³ »ó°æ°ü.
¼º¿µ½Å, ÀÌÀÏÈ£, Á¤¿ë±â(2004). ij¸¯ÅÍ¿¡ ´ëÇÑ ¼ÒºñÀڽɸ®: ¹Ì۸¶¿ì½º, ÁãÀΰ¡ »ç¶÷Àΰ¡? ±¤°íÇÐ ¿¬±¸, 5(3), 39-69.
¼º¿µ½Å, Á¤°ÇÁö, À念(2004). ¸ðµ¨ÀÇ
¸Å·Âµµ¿Í ½Ã¼±Ã³¸®¿¡ µû¸¥ ±¤°íÈ¿°ú¿¬±¸: fMRI¸¦ ÀÌ¿ëÇÑ ³ú ±â´É¿µ»óÀÚ·áÀÇ ºÐ¼®. ±¤°í¿¬±¸
Á¦62È£ , 55-81.
½Å¼ö¿¬, ³ªÇöÁ¤(2003). ¾Ö°í Á¡Æ÷¿¡ µû¸¥
¸íǰ ºê·£µå ¼ÒºñÀÚÀÇ ¼îÇμºÇâ ¹× Á¡Æ÷¼Ó¼º
Á߿䵵. º¹½Ä¹®È¿¬±¸, 1(4), 474-486.
À¯½Â½Ä( 2001). ±â´É
Àڱ⠰ø¸í ¿µ»ó ½ÇÇè(½ÇÀüÀÀ¿ëÀ» Áß½ÉÀ¸·Î
ÇÑ). ¼¿ï: ÀÇÇй®È»ç.
À̽ÂÈñ, À̶û, Á¤¼Ò¿¬(2003). ÆÐ¼Ç¸íǰ
ºê·£µå¿¡ ´ëÇÑ ±¸¸ÅÇൿ¿¬±¸. Çѱ¹ÀÇ·ùÇÐȸÁö,
27(1), 1241-1251.
ÀÌÁ¤¸ð, ±è¹®¼ö, ±è¹Î½Ä, À¯¸íÇö, ±èÁ¤¿À,
º¯ÀºÈñ, ¹ÚÅÂÁø, ±è¼ºÀÏ, À̱¤¿À, ±è¿µÁø, ÀÌÀçÈ£,
½ÅÇöÁ¤, µµ°æ¼ö, ÀÌ¿µ¾Ö, ¹ÚÁÖ¿ë, Á¶Àº°æ, ÃÖ»ó¼·,
°ûÈ£¿Ï(2003). ÀÎÁö½É¸®ÇÐ ¼¿ï: ÇÐÁö»ç.
Á¤°¿Á, Àå´ë·Ã,
À嵿·Ã(2002). ºê·£µå¸í°ú ½Éº¼ÀÇ ºÒÀÏÄ¡¼º, Á¦Ç°Áö½ÄÀ» Áß½ÉÀ¸·Î ÇÑ ºê·£µù¿¡ ´ëÇÑ ¼ÒºñÀÚ¹ÝÀÀ ¿¬±¸.
¼ÒºñÀÚÇבּ¸, 13(4), 123-147.
Á¤¸¸¼ö, À±Èñ¼÷, ¾È¼öºó(2003).
ºê·£µå ³×ÀÓ°ú ºê·£µå ½Éº¼ÀÇ ÀÏÄ¡¼ºÀÌ ¹ÌÄ¡´Â
±¤°íÈ¿°ú: ºê·£µå °ü¿©µµÀÇ °í, Àú¿¡ µû¸¥ Â÷À̸¦ Áß½ÉÀ¸·Î. ±¤°íÇÐ ¿¬±¸, 14(1), 117-147
Á¤Áö¿ø, Á¤¼øÈñ, Â÷°æ¿í(2003).
¹°ÁúÁÖÀÇ ¼ºÇâ°ú °ú½Ã¼Òºñ ¼ºÇâÀÌ ¼öÀÔ¸íǰ
¼±È£µµ¿¡ ¹ÌÄ¡´Â ¿µÇâ: ´ëÇлý ¼ÒºñÀÚ¸¦ Áß½ÉÀ¸·Î. Çѱ¹°¡Á¤
°ü¸®ÇÐȸÁö, 21(5), 1-12
Â÷ÅÂÈÆ, ³²±â¸Å(2004). ¿ÀÇÁ¶óÀΰú ¿Â¶óÀο¡¼ÀÇ
¸íǰ¼îÇΠä³Î¼±Åà Çൿºñ±³: 20´ë¿©¼º
¼ÒºñÀÚµéÀ» Áß½ÉÀ¸·Î. ±¤°í¿¬±¸, Á¦64È£ , 237-258.
ÃÖ¼±Çü(2003). Áö°¢µÈ Á¦Ç°Æ¯¼º°ú °ú½ÃÀû ¼Òºñ¼ºÇâÀÌ
ÆÐ¼Ç¸íǰ °ü¿©¿¡ ¹ÌÄ¡´Â ¿µÇâ. Çѱ¹ÀÇ·ù ÇÐȸÁö, 27(2),
209-218.
ÃÖ¼±Çü(2001). ÆÐ¼Ç¸íǰ¿¡ ´ëÇÑ Åµµ¿¬±¸. º¹½Ä¹®È¿¬±¸, 9(6), 842-854.
ÆÄÀ̳½¼È ´º½º(2004. 7. 13). ¸íǰ
Çѱ¹¹ýÀÎ ºÒȲÀ» ¸ð¸¥´Ù.
Carlesimo,
G. A., Turriziani, P., Paulesu, E., Gorini, A., Caltagirone,
C., Fazio, F. & Perani, D.(2003). Brain activity
during intra-and cross-modal priming: new empirical
data and review of the literature. Neuropsychologia,
42, 14-24.
Dubois, B. & Duquensne, P.(1993). The
Market for Luxury Goods: Income versus Culture. European
Journal of Marketing, 27(1), 35-44.
Fiebach, C. J.
& Friederici, A. D.(2003). Processing concrete
words: fMRI evidence against a specific right- hemisphere
involvement. Neuropsychologia, 42, 62-70.
Fujii, T.,
Okuda, J., Tsukiura, T., Ohtake, H., Miura, R., Fukatsu,
R., Suzuki, K., Kawashima, R., Itoh, M., Fukuda, H. & Yamadori,
A.(2002). The Role of the Basal Forebrain in Episodic
Memory Retrieval: A Positron Emission Tomography Study.
NeuroImage, 15, 501-508.
Gontijo, P. F. D., Rayman,
J., Zhang, S. & Zaidel, E(2002). How brand names
are special: brands, words, and hemispheres. Brain and
Language, 82, 327-343.
Goldstein, E. B.(1999), Sensation
& Perception, Á¤Âù¼·, ±èÁ¤¿À, µµ°æ¼ö, ¹Ú±Ç»ý, ¹Úâȣ,
±èÀ¯Áø, ³²Á¾È£, °ø¿ª
(1999). °¨°¢°ú Áö°¢. ¼¿ï: ½Ã±×¸¶ÇÁ·¹½º.
Grossman, M, Smith, E. E.,
Koenig, P., Glosser, G., DeVita, C., Moore, P. &
Mcmillan, C.(2002). The Neural Basis for Categorization
in Semantic Memory. NeuroImage, 17, 1549-1561.
Haber,
R. N. & Standing, L. G.(1969). Direct measure of
short- term visual storage. Quarterly Journal of Experimental
Psychology, 21, 43-54.
Ishai, A., Haxby, J. V. &
Ungerleider, L. G.(2002). Visual Imagery of Famous
Faces: Effects of Memory and Attention Revealed by fMRI.
NeuroImage, 17, 1729-1741.
Keller, K. L.(1998). STRATEGIC
BRAND MANAGEMENT-BUILDING, MEASURING, AND MANAGING
BRAND EQUITY. New Jersey: Pretice-Hall, Inc..
Kirsch,
P., Schienle, A., Stark, R., Sammer, G., Blecker, C.,
Walter, B., Ott, U., Burkart, J. & Vaitl, D.(2003).
Anticipation of reward in a nonaversive differential
conditioning paradigm and the brain reward system: an
event-related fMRI study. NeuroImage, 20, 1086-1095.
Leeuwenberg, E.(2003). Miracle of perception. Acta
Psychologica, 114, 379-396.
Maddock, R. J., Garrett, A. S. & Buonocore,
M. H. (2001). Remembering familiar people: the posterior
cingulate cortex and autobiographical memory retrieval.
Neuroscience, 104, 667-676.
Nia, A. & Zaikowsky,
J. L.(2000). Do counterfeits devalue the ownership
of luxury brands? Journal of product & brand management,
9(7), 485-497.
Nobre, A. C., Coull, J. T., Walsh,
V. & Frith, C. D.(2003). Brain Activation during
Visual Seach: Contributions of Search Efficiency versus
Feature Binding. NeuroImage, 18, 91-103.
Nord, W. R.
& Peter, J. P.(1980). A Behavior Modification Perspective
on Marketing. Journal of Marketing, 44, 36-47.
Platek,
S. M., Keenan, J. P., Gallup Jr. G. G. & Mohamed,
F. B.(2004). Where am I? The neurological correlates
of self and other. Cognitive Brain Research, 19, 114-122.
Ricci, P. T., Zelkowicz, B. J., Nebes, D. R., Meltzer,
C. C., Mintun, M. A. & Becker, J. T. (1999). Functional
Neuroanatomy of Semantic Memory: Recognition of Semantic
Associations, NeuroImage, 9, 88-96.
Solomon, M. R.(1995),¸®´ë·æ, ÀÌ»óºó ¿ª(1998). ¼ÒºñÀÚÇൿ·Ð. ¼¿ï:
(ÁÖ)¿µÇ³¹®°í.
Talairach, J. & Tournoux,
P.(1988). Co-Planar Stereotaxic Atlas of the Human
Brain. New York: Thieme Medical Publishers, Inc..
Taylor,
S. F., Liberson, I., Fig, L. M., Decker, L. R., Minoshima,
S. & Koeppe, R. A.(1998). The Effect of Emotional
Content on Visual Recognition Memory: A PET Activation
Study. NeuroImage, 8, 188-197.
Talairach, J., Phan,
K. L., Decker, L. R. & Liberson, I.(2003). Sujective rating of emotionally
salient stimuli modulates neural activity. NeuroImage,
18, 650-659.
Wilkinson, D. T., Halligan, P. W., Henson,
R. N. A. & Dolan, R. J.(2002). The Effects of Interdistracter
Similarity on Search Processes in Superior Parietal
Cortex. NeuroImage, 15, 611-619.
|