 |
참고문헌
김호영, 김진우.(2002). 모바일 인터넷의 사용에 영향을 미치는 중요 요인에 대한 실증적 연구. 『경영정보학연구』, 12(3), 89-112. 박재관, 양병화.(2004). 모바일 광고의 표현형태에 대한 탐색적 실험연구. 『광고학연구』, 15(5), 153-175. 유제국.(2001). 모바일 광고의 현황과 시사점. 『정보통신정책』, 13(14), 27-43. 윤영석, 신석원.(2002). 모바일 광고서비스의 시장성 및 동향. 『정보처리학회지』, 9(2), 32-37. 이경렬, 박현길.(2005). 모바일광고의 효과, 장애요인, 그리고 활성화방안에 관한 연구: 광고주, 광고회사, 그리고 모바일 컨텐츠업체간의 인식차이를 중심으로. 『광고학연구』, 16(1), 225-249. 정보통신부.(2004). 『2004 정보통신백서』, 서울: 정보통신부. IT수출정보데이터베이스.(2005). 『IT통계정보』, 한국정보통신수출진흥센터, www.itx.co.kr Agarwal, R., & Prasad, J.(1997). The role of innovation characteristics and perceived voluntariness in the acceptance of information technologies. Decision Science, 28(3), 557-582. Ajzen, I., & Fishbein, M.(1980). Understanding Attitudes and Predicting Social Behavior. Prentice-Hall, Englewood Cliffs, NJ. Bailey, J. E., & Pearson, S. W.(1983). Development of a tool for measuring and analyzing computer user satisfaction. Management Science, 29(5), 530-545. Barnes, S. J.(2002). The mobile commerce value chain: Analysis and future developments. International Journal of Information Management, 22, 91-108. Bellman, S., Lohse, G. L., & Johnson, E. J.(1999). Predictors of online buying behavior. Communications of the ACM, 42(12), 32-38. Bentler, P. M., & Bonett, D. G.(1980). Significance tests and goodness-of-fit in the analysis of covariance structures. Psychological Bulletin, 88, 588-606. Brackett, L. K., & Carr, B. N. Jr.(2001). Cyberspace advertising vs. other media: consumer vs. mature student attitudes. Journal of Advertising Research, 41(5), 23-32. Carat Interactive.(2002). The future of wireless marketing. Carat Interactive Agency. http://caratinteractive.com Cattell, R. B.(1974). Radial parcel factoring versus item factoring in defining personality structure in questionnaire: Theory and experimental checks. Australian Journal of Psychology, 26, 103-119. Cattell, R. B.(1978). The scientific use of factor analysis in behavioral and life sciences. New York: Plenum. D2 Communications.(2002). Our lines of business, home page. www.d2c.co.jp/english/business_e/main.html. Davis, F. D.(1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. Management Information Systems Quarterly, 13(3), 319-340. Davis, F. D., Bagozzi, R. P., & Warshaw, P. R.(1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35(8), 982-1003. DeLone, W. H., & McLean, E. R.(1992). Information systems success: The quest for the dependent variable. Information Systems Research, 3(1), 60-95. Ducoffe, R. H.(1996). Advertising value and advertising on the Web. Journal of Advertising Research, 36(5), 21-35. Eagly, A. H., & Chaiken, S.(1993). The Psychology of Attitudes. Thomson Wadsworth, Belmont, CA. Elliot, M. T., & Speck, P. S.(1998). Consumer perception of advertising clutter and its impact across various media. Journal of Advertising Research, 38(1), 29-41. Financial Times.(2005). TV under threat: Mobile media provide new opportunities for advertisers. Financial Times. London. April 13, p.18. Fishbein, M., & Ajzen, I.(1975). Belief, Attitudes, Intention, and Behavior: An Introduction to Theory and Research. Addison-Wesley, Reading, MA. Fornell, C., & Larcker, D.(1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(3), 39-55. Gefen, D., & Straub, D.(1997). Gender differences in the perception and use of e-mail: An extension to the technology acceptance model. MIS Quarterly, 21(4), 389-400. Hartwick, J., & Barki, H.(1994). Explaining the role of user participation in information system use. Management Science, 40(4), 440-465. Henry, J. W., & Martinko, M. J.(1997). An attributional analysis of the rejection of information technology. Journal of End User Computing, 9(4), 3-17. Hertzog, C., & Schaie, K. W.(1986). Stability and change in adult intelligence: Analysis of lingitudinal covariance structures. Psychology and Aging, 1, 159-171. Hoffman, D. L., & Novak, T. P.(1999). Building consumer trust online. Communications of the ACM, 42(4), 80-85. Igbaria, M., Guimaraes, T., & Davis, G. B.(1995). Testing the determinants of microcomputer usage via a structural equation model. Journal of MIS, 11(4), 87-115. Ives, B., Olson, M. H., & Baroudi, J. J.(1983). The measurement of user information satisfaction. Communications of the ACM. 26(10). 785-792. Kaiser, H. F.(1974). An index of factorial simplicity. Psychometrika, 39, 31-36. Karahanna, E., Straub, D. W., & Chervany, N. L.(1999). Information technology adoption across time: A cross-sectional comparison of pre-adoption and post-adoption beliefs. MIS Quarterly, 23(2), 183-213. Kleijnen, M., Wetzels, M., & Ruyter, Ko de.(2004). Consumer acceptance of wireless finance. Journal of Financial Services Marketing, 8(3), 206-217. Korgaonkar, P. K., & Wolin, D.(1999). A multivariate analysis of Web usage. Journal of Advertising Research, 39(2), 53-68. Lederer, A. L., Maupin, D. J., Sena, M. P., & Zhuang, Y.(2000). The technology acceptance model and the World Wide Web. Decision Support Systems, 29(3), 269-282. Liang, J., Lawrence, R. H., Bennett, J. M., & Whitelaw, N. A.(1990). Appropriateness of composites in structural equation models. Journal of Gerontology, 45, 52-59. Lin J, C-C., & Lu, H.(2000). Toward an understanding of the behavioral intention to use a Web site. International Journal of Information Management, 20(30), 197-208. Lin, C.(1999). Online-service adoption likelihood. Journal of Advertising Research, 39(2), 79-89. Mathieson, K., Peacock, E., & Chin, W. W.(2001). Extending the technology acceptance model: the influence of perceived user resources. Database Advanced Information Systems, 32(3), 86-113. McClosky, D.(2003-2004). Evaluating electronic commerce acceptance with the technology acceptance model. The Journal of computer Information Systems, 44(2), 49-57. McKenzie, S. B., & Lutz, R. J.(1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing, 53(2), 48-65. Melone, N.(1990). A theoretical assessment of the user-satisfaction construct in information systems research. Management Science, 36(1), 76-91. Mitchell, A. A., & Olson, J. C.(1981). Are product attribute beliefs the only mediator of advertising effects on brand attitude? Journal of Marketing Research, 18(3), 318-332. Nunnally, J. C.(1978). Psychometric Theory. McGraw-Hill, New York. Okazaki, S.(2004). How do japanese consumers perceive wireless ads? A multivariate analysis. International Journal of Advertising, 23, 429-454. Plouffe, C. R., Hulland, J., & Vandenbosch, M.(2001). Research report: Richness versus parsimony in modeling technology adoption decisions: Understanding merchant adoption of a smart card-based payment system. Information Systems Research, 12(2), 208-222. Schlosser, A. E., Shavitt, S., & Kanfer, A.(1999). A survey of internet users’ attitudes toward internet advertising. Journal of Interactive Marketing, 13(3), 34-54. Scott, N., & Respini(2001). Ovum forecasts: Global mobile markets 2001~2005. Ovum, January, 178. Shavitt, S., Lowrey, P., & Haefner, J.(1998). Public attitudes toward advertising: More favorable than you might think. Journal of Advertising Research, 38(4), 7-22. Taylor, S., & Todd, P. A.(1995). Understanding information technology usage: A test of competing models. Information Systems Research, 6(2), 114-176. Tsang, M. M., Ho, Shu-Chun, & Liang, Ting-Peng.(2004). Consumer attitudes toward mobile advertising: An empirical study. International Journal of Electronic Commerce, 8(3), 65-78. Venkatesh, V., & Davis, F.(2000). A Theoretical extension of the technology acceptance model: Four longitudinal field studies, Management Science, 46(2), 186-204. Venkatesh, V., & Morris, M.(2000). Why don't men ever stop to ask for directions? Gender, social influence and their role in technology acceptance and usage behavior. MIS Quarterly, 24(1), 115-139. Wixom, B. H., & Todd, P. A.(2005). A theoretical integration of user satisfaction and technology acceptance. Information Systems Research, 16(1), 85-102. Zoller, E., Housen, V. L., & Matthews, J.(2001). Wireless internet business models: Global perspective, regional focus. OVUM 2001 Report, 1-64. |
 |
 |
 |
 |