Âü°í¹®Çå
±èÀçÈÖ, ±èÅÂÈÆ.(2002). °¡Ä¡ÁöÇâ¿¡ µû¸¥ ȯ°æ±¤°í ¸Þ½ÃÁöÀÇ
¼³µæÈ¿°ú. ¡º±¤°í¿¬±¸¡», 56, 81-99.
±èÀçÈÖ, ¹ÚÀ¯Áø.(2002). ȯ°æÀû °¡Ä¡ÁöÇâ°ú °á°úÁö°¢ÀÌ
ȯ°æÇൿ¿¡ ¹ÌÄ¡´Â ¿µÇâ. ¡ºÇѱ¹ ½É¸®ÇÐȸÁö¡»: »çȸ ¹×
¼º°Ý, 16(1), 19-34.
±èÃæÇö.(1996). ´ëÀοµÇâ·Â¿¡ ´ëÇÑ ¼ÒºñÀÚÀÇ ¹Î°¨¼ºÀÌ
±¤°í ¹× ºê·£µå ŵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ. ¡º±¤°íÇבּ¸¡», 7(2),
7-41.
¹Úº´¿ø, ¹ÚÁ¾¹Î.(2001). ¸¶ÄÉÆÃ Ä¿¹Â´ÏÄÉÀÌ¼Ç ¼ö´ÜÀ¸·Î¼ÀÇ
ÀÎÅÍ³Ý Ã¤³Î¿¡ ´ëÇÑ ±â¾÷ ½Ç¹«ÀÚµéÀÇ ÀÎ½Ä ¿¬±¸. ¡ºÇѱ¹¹æ¼ÛÇк¸¡»,
15(1), 121-167.
¾çÀ±, ÀÌÀºÁö.(2002). ³²³à ´ëÇлýÀÇ °¡Ä¡Ã¼°è¿Í Á¦Ç°¼Ó¼ºÀÇ
Á߿䵵¿¡ °üÇÑ ÀÎ½Ä ºñ±³. ¡ºÇѱ¹ ½É¸®ÇÐȸÁö: ¼ÒºñÀÚ ·
±¤°í¡», 3(1), 63-87.
À̹̿µ.(2003). ±â¾÷ ¿¬»óÀÌ Á¦Ç°Æò°¡¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡
°üÇÑ ¿¬±¸. ¡ºÈ«º¸Çבּ¸¡», 7(2), 246-284
Á¤Èñ¼±, ¹Úö.(1995). ¿ì¸®³ª¶ó ±¤°í¿¡ ³ªÅ¸³ ¼Òºñ°¡Ä¡ÀÇ
º¯È¿¡ °üÇÑ ¿¬±¸ : 1962~1992³â ¿©¼ºÀâÁö ±¤°í³»¿ë ºÐ¼®À»
Áß½ÉÀ¸·Î. ¡º±¤°í¿¬±¸¡», 26, 85-106.
Á¶Á¤¿.(2003). È«º¸¾÷¹« ¼öÇàȯ°æ°ú ¿Â¶óÀÎ ´º½ºÀÇ
È¿¿ë, ±×¸®°í Á¶Á÷¿ªÇÒ°£ÀÇ ±¸Á¶. ¡ºÈ«º¸Çבּ¸¡», 7(1),
174-195
Â÷¹è±Ù.(1987). ¡ºÄ¿¹Â´ÏÄÉÀ̼ÇÇÐ °³·Ð(»ó)¡», ¼¿ï:
¼¼¿µ»ç
ÇÏ¿µ¿ø, ¾ÈÈñ°æ, ¹Ú¿ë°ü, ±è°æ¹Ì.(2004). ºÎÁ¤Àû ¾ð·Ðº¸µµ°¡
±â¾÷¿¡ ´ëÇÑ ¼ÒºñÀÚÀÇ Åµµ¿¡ ¹ÌÄ¡´Â ¿µÇâ. ¡º°æ¿µÇבּ¸¡»,
33(1), 241-272.
Aaker, D. A., & Biel, A. L.(1993). Brand equity
& Advertising : Advertising¡¯s role in building
strong brands, Lawrence Erlbaum Associates, Publishers,
New Jersey, 143-161.
Ahtola, O. T.(1985). Hedonic and utilitarian aspects
of consumer behavior: An attitudinal perspective. Advances
in Consumer Research,12, 7-10.
Assael, H.(1998). À±ÈÆÇö ¿ª, ¡º¼ÒºñÀÚÇൿ·Ð¡», µµ¼ÃâÆÇ
¼®Á¤.
Brian, D. T., & Nowak, L. I.(2000). Toward effective
use of cause-related marketing alliances. Journal of
Product & Brand Management, 9(7), 474-484.
Brown, T. J., & Peter A. D.(1997). The company
and the product: Corporate associations and consumer
product response. Journal of Marketing, 61(January),
68-84.
Carringer, P. T.(1994). Not Just a worthy cause:
Cause-related marketing delivers the goods and the good.
American Advertising, 10(Spring), 16-19.
Caudron, S.(1997). Forget image, it¡¯s reputation
that matters. Industry Week, 3 (February), 13.
Collins, A. M., & Elizabeth, F. L.(1975). A spreading-activation
theory of semantic processing. Psychological Review,
82, 407-428.
Cone, & Roper.(1997). Cause-related marketing
trends report 1997 : CRM becomes a tiebreaker in the
purchase decision.
Ducoffe, R. H.(1996). Advertising value and advertising
on the web. Journal of Advertising Research, 36(5),
21-35
Engel, J. F., Blackwell, R. D., & Paul, W. M.(1990).
Consumer behavior, 6th(ed.), Hinsdale: The Dryden Press.
301.
Feather, N. T.(1995). Value, valences, and choice:
The influence of value on the perceived attractiveness
and choice of alternatives. Journal of Personality and
Social Psychology, 68(6), 1135-1151.
Fishbein, M.(1967). A behavior theory approach to
the relations between beliefs about an object and the
attitude toward that object. in martin fishbein (ed.),
Readings in Attitude Theory and Measurement, Wiley: New
York, 394.
Fishbein, M., & Ajzen, I.(1975). Belief, Attitude,
Intention and behavior: An introduction to theory and
research, Addison-Wesley Publishing Co., Reading Massachusetts.
Freedman, J., Sears, D. O., & Carlsmith, J. H.(1978).
Social psychology, Englewood Cliffs New York: prentice-Hall.
Goldberg, R.(1999). Corporate image : Business competency
vs. social conscience. PhD, HARVARD UNIVERSITY.
Homer, P. M., & Kahle, L. R.(1989). A structural
equation test of the value-attitude-behavior hierarchy,
Journal of Personality and Social Psychology,54(4),
638-646.
Howard, J. A., & Woodside, A. G.(1984). Personal
values affecting consumer psychology. In R. E. Pitts
& A. G. Woodside (ed.), Personal values and consumer
psychology, 3-12. Toronto: Lexinton Books.
Kahle, L. R.(1983). Social values and social change:
Adaptation to life in America. New York: Praeger.
Kahle, L. R., Beatty, S. E., & Homer, P.(1986).
Alternative measurement approach to consumer values:
The List of Values(LOV) and Values and Life Style(VALS).
Journal of Consumer Research, 13(December), 405-409.
Kamakura, W. A., & Jose, A. M.(1991), Value segmentation:
A model for the measurement of values and value systems.
Journal of Consumer Research, 18(September), 208-18.
Keegan, W. J., & Moriarty, S. (1995). Marketing.
New Jersey: Prentice Hall.
Khan, S. B., & Weiss, J.(1973). The teaching
of affective responses. In R. M. W. Travers(ed.), Second
handbook of research on teaching. Skoki, III: Rand McNally.
Klein, J. G.(1996). Negativity in impression of presidential
candidates revisited: the 1992 election. Personality
and Social Psychology Bulletin, 22(3), 288-298.
Kluckhorn, C.(1951). Value and value orientation
in the theory of action: An explanation in definition
and classification. In toward a general theory of action.
T. Parsons & E. Shills, (ed.), Cambridge: Harvard
Univ. Press.
Levitine, T.(1968). Values, In measures of social
psychological attitudes, J. P. Robinson & P. R.
Shaver, (ed.), Ann Arbor: Univ. of Michigan Survey Research
Center, Institute for Social Research, 405-501.
Lutz, R. J.(1975). Changing brand attitudes through
modification of cognitive structure. Journal of Consumer
Research, 1(Mar), 49-59.
MORI.(2000). MORI Corporate Social Responsibility
Study, Sep. 1998.
Munson, J. M., & McIntyre, S. H.(1978). Personal
values: A cross-cultural assessment of self values and
values attributes to a distant cultural stereotype.
In K. H. Hunt (ed.), Contributions for consumer research,
Chicago: Association for Consumer Research.
Murphy, I. P.(1997). Pillsbury proves charity, Marketing
begins at home. Marketing News 17, (February), 16.
Murray, K. B., & Christine, M. V.(1997). Using
a hierarchy-of-effects approach to gauge the effectiveness
of corporate social responsibility to generate goodwill
toward the firm: financial versus nonfinancial impacts.
Journal of Business Research, 38, 141-159.
Pitts, R. E., & Woodside, A. G.(1984). Personal
value and market segmentation: Applying the value construct.
In R. E. Pitts & A. G. Woodside (ed.), Personal
values and consumer psychology, 55-67. Toronto: Lexinton
Books.
Rokeach, M. J.(1973). The nature of human values.
New York: Free Press.
Ross ¥², J. K., Paterson L. T., & Stuffs, M.
A.(1992). Consumer perceptions of organizations that
use cause related marketing. Journal of the Academy
of Marketing Science, 93-97.
Runyon, K. E., & David, W. S.(1987). Consumer
behavior, 3th(Ed.), Merrill Publishing Co.
Sen, S., & Bhattacharya, C. B.(2001). Does doing
good always lead to doing better? consumer reactions
to corporate social responsibility. Journal of Marketing
Research, 38(May), 225-243.
Sheth, J. N., Newman, B. I., & Gross, B. L.(1991).
Why we buy what we buy: A theory of consumption values.
Journal of Business Research, 22, 159-170.
Shimp, T. A.(1981). Attitude toward the Ad as a mediator
of consumer brand choice. Journal of Advertising, 10(2),
9-15.
Skowronski, J. J., & Donal, E. C.(1989). Negativity
and extremity in Biases in impression formation: a Review
of explanations, Psychology Bullentin, 105(1), 131-142.
Smith, G., & Stodgehill ¥², R.(1994). Are good
causes good marketing. business week 21, (March), 64-66.
Smith, M. B.(1969), Social psychology and human values,
Chicago: Aloline.
Tse, D. K., Russell, W. B., & Nan Zhou(1989).
Becoming a consumer society: A longitudinal and cross-cultural
content analysis of print ads from hong kong, The people¡¯s
republic of china, and taiwan, Journal of Consumer research,
15(March), 457-472.
Vinson, D. E., Scott, J. E., & Lamont, L. M.(1977).
The role of personal values in marketing and consumer
behavior. Journal of Marketing, 41, 44-50.
Wansink, B.(1989). The Impact of source reputation
on inferences about unadvertised attributes. Advances
in Consumer Research, 16.
Webb, D. J., & Mohr, L. A.(1998). A typology
of consumer responses to causerelated marketing: From
skeptics to socially concerned. Journal of Public Policy
& Marketing, 17(Fall), 226-238.
Winters, L. C.(1986). The effects of brand advertising
on company image : Implications for corporate advertising.
Journal of Advertising Research. 26(April/May), 54-59.
|