 |
참고문헌
권희정.(1997). 인터넷 광고 효과에 관한 연구: 제품 관여 유형과 상호작용의 영향을 중심으로. 한국외국어대학교 대학원 박사학위 청구논문. 김영만.(2002). 웹사이트와 웹이용자의 특성과 인터넷 이용성향이 인터넷 광고효과에 미치는 영향. 경남대학교 대학원 박사학위 청구논문. 김태용.(2000). 텔레프레즌스(telepresence) 개념정의와 연구의의를 중심으로. 『커뮤니케이션 연구』, 15, 21-41. 김태용.(2003). 텔레프레즌스 경험 확률에 영향을 미치는 수용자 특성에 관한 연구. 『한국방송학보』, 17(2), 111-142. 마정미.(2002). 인터랙티브 광고의 효과과정에 관한 연구. 경희대학교 대학원 박사학위 청구논문. 박성호.(2000). 『뉴미디어 광고』. 서울: 책과 길. 배병렬.(2000). 『구조방정식모델: 이해와 활용』. 서울: 대경. 오택섭, 최현철.(2004). 『사회과학 데이터분석법 3』. 서울: 나남. 이경렬, 김상훈.(2001). 인터넷 배너광고 정보처리과정에서 조정변인으로서의 관여도 및 인지욕구의 역할에 관한 연구. 『광고연구』, 52, 73-90. 이시훈.(1999). 『인터넷 광고 효과 모델』, 서울: 커뮤니케이션북스 장대련.(1998). 인터넷 광고의 포지셔닝과 효과. 『방송광고연구총서』, 14(pp. 285-565). 서울: 한국방송광고공사. 최영균.(2003). 웹사이트에서 3D 상호작용과 제품정보의 다감각성이 광고효과에 미치는 영향: 현실감이론을 중심으로. 『광고연구』, 61, 127-154. 최환진.(1999). 인터넷 광고의 효과과정에 관한 연구. 경희대학교 대학원 박사학위 청구논문. 최환진.(2000). 웹사이트의 상호작용성을 중심으로 본 인터넷광고의 효과과정. 『광고연구』, 47, 61-90. 하헌국.(1998). 인터넷 광고에서 노출의 결정요인에 관한 연구. 『광고연구』, 38, 153-183. 홍석민.(2003). 생동감과 웹사이트의 지각에 관한 연구. 한국광고홍보학회 추계학술대회 발표논문집, 서울. 207-218. 황용석.(1998). 웹 이용과정에서 플로우(flow) 형성에 관한 이론적 모델 연구. 성균관대학교 대학원 박사학위 청구논문. Barfield, W., Zeltzer, B., Sheridan, T., & Slater, M.(1995). Presence and performance within virtual environments. In W. Barfield & T. A. Furness (Eds.), Virtual environments and advanced interface design, (473-513). New York: Oxford University Press. Biocca, F., & Levy, M. R.(1995). Communications applications of virtual reality. In F. Biocca & M. Levy (Eds.), Communication in the age of virtual reality, (57-124). Hillsdale, NJ: Lawrence Erlbaum Associates. Cho, C. H.(1999). How advertising works on the WWW: Copytesting and audience processing. The University of Texas at Austin Dissertation, May, UMI Dissertation Information Service. Cho, C. H., & Leckenby, J. D.(1999). Interactivity as measure of advertising effectiveness. Retrieved May 15, 2002, from http://www.utexas.edu/admedium/ivory/3ACHO/99AAACHO.html Choi, Y.(2000). Effect presence on the effectiveness of Web site advertising. The Michigan State University Dissertation, May, UMI Dissertation Information Service. Choi, Y., Miracle, C., & Biocca, F.(2001). The effects of anthropomorphic agents on advertising effectiveness and the mediating role of presence. Journal of Interactive Advertising, 2(1). Retrieved May 4, 2004, from http://www.jiad.org/vol2/no1/choi/index.html Coyle, J. R., & Thorson, E.(2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of Advertising, 30(3), 65-77. Ducoffe, R. H.(1996). Advertising value and advertising on the Web. Journal of Advertising Research, 36(5), 21-35. Heeter, C.(1992). Being there: The subjective experience of presence. Presence: Teleoperators and Virtual Environments, 1(2), 262-271. Retrieved August 11, 2003, from http://commtechlab.msu.edu/randd/research/beingthere.html Heeter, C.(1995). Communication research on consumer VR. In Frank Biocca & Mark R, Levy (Eds.), Communication in the age of virtual reality, (191-218). Hillsdale, NJ: Lawrence Erlbaum Associates. Hoffman, D. L., & Novak, T. P.(1996). Marketing in hypermedia computer-mediated environment : Conceptual foundations. Journal of Marketing, 60(July), 50-68. Karson, E. J.(1998). Internet advertising: New media new model?. The Florida Atlantic University dissertation, May, UMI Dissertation Information Service. Kim, T.(1996). Effects of presence on memory and persuasion. Unpublished doctoral dissertation, University of North Carolina, Chapel Hill. Kim, T., & Biocca, F. (1997). Telepresence via television: Two dimensions of Telepresence may have different connections to memory and persuasion. Journal of Computer-Mediated Communication, 3(2). Retrieved April 16, 2004, from http://www.ascusc.org/jcmc/vol3/issue2/kim.html Klein, L.(2003). Creating virtual product experiences: The role of Telepresence. Journal of Interactive Marketing, 17(1), 41-55. Li, H., Daugherty, T., & Biocca, F.(2002). Impact of 3D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence. Journal of Advertising, 31(3), 43-57. Lombard, M.(1995). Direct responses to people on the screen: Television and person space. Communication Research, 22(3), 288-324. Lombard, M., & Ditton, T. B.(1997). At the heart of it all: The concept of presence. Journal of Computer-Mediated Communication, 3(2). Retrieved April 16, 2004, from http://www.ascusc.org/jcmc/vol3/issue2/lombard.html Lombard, M., & Snyder-Duch, J.(2001). Interactive advertising and presence: A framework. Journal of Interactive Advertising, 1(2). Retrieved April 16, 2004, from http://www.jiad.org/vol.1/no2/lombard/index.html Mackenzie, S. B., Lutz, R. J., & Belch, G. E.(1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 23(2), 130-143. McLellan, H.(1996). Virtual realities. In Jonassen, D. H. (ed.), Handbook of research for educational communications and technology(pp. 457-487). New York: Macmillan library reference. Minsky, M.(1980). Telepresence. Omni, 2, 44-52. Novak, T. P., Hoffman, D. L., & Yung, Y.(1998). Measuring the flow construct in online environments: A structure modeling approach. Retrieved October 22, 2003, from http://www.2000.ogsm.vanderbilt.edu Pavlov, P., & Stewart, D.(2000). Measuring the effects and effectiveness of interactive advertising: A research agenda. Journal of Interactive advertising, 1(1). Retrieved April 16, 2004, from http://www.jiad.org/vol.1/no1/index.html Raman, N. J.(1996). Determinants of desired exposure to interactive advertising(www). Unpublished doctoral dissertation, University of Texas at Austin. Salam, A. F. M.(1998). Three essays on electronic commerce: WWW information content, internet involvement and received risk. State University of New York of Buffalo Dissertation, May, UMI Dissertation Information Service. Sheridan, T. B.(1992). Musing on Telepresence and virtual presence. Presence: Teleoperators and Virtual Environments, 1(1), 120-126. Slater, M., & Usoh, M.(1993). Representations systems, perceptual position and presence in immersive virtual environments. Presence: Teleoperators and Virtual Environments, 2(3), 221-233. Steuer, J.(1992). Defining virtual reality: Dimensions determining Telepresence. Journal of Communication, 42(4), 73-93. Tanaka, J.(1987). How big is enough? Sample size and goodness-of-fit in structure equation models with latent variables. Child Development, 58, 134-146. Tanaka, J., & Huba, G. J.(1989). A general coefficient of determination for covariance structure models under arbitrary GLS estimation. British Journal of Mathematical and Statistical Psychology, 42, 233-239. Trevino, L. K., & Webster, J.(1992). Flow in computer-mediated communication. Communication Research, 19(5), 573-593. Witmer, B., & Singer, M.(1998). Measuring presence in virtual environment: A presence questionnaire. Presence: Teleoperators and Virtual Environments, 7(3), 225-240. Wu, G.(1999). Perceived interactivity and attitude toward website. Proceeding paper annual conference of American academy of advertising Albuquerque. New Mexico. 1-22. |
 |
 |
 |
 |