 |
참고문헌
김영욱.(2001). PR 커뮤니케이션. 이화여자대학교 출판부. 차희원.(2004a). 기업명성의 개념 정립과 한국형 명성지수개발에 관한 연구. 『광고연구』. 64호, 259-289. 차희원.(2004b). 기업명성(Corporate Reputation)에 대한 쟁점 논의. 『사회과학연구논총』. 이화여자대학교 사회과학연구소. 제12호. 475-494. 차희원.(2004c). PR과 기업명성간의 관련성에 대한 연구: PR의 개념, 기능 및 PR팀 역할을 중심으로. 『홍보학 연구』. 제8-1호. 216-255. 한정호.(2000). 방송사의 공중 관계성 측정지수의 개발에 관한 연구. 『홍보학 연구』. 제4-2호. 101-132. 동아일보, 2004년 6월 21일자, 1면, 3면. 한경비즈니스, 2004년 8월호. Anand, V.(2002). Building blocks of corporate reputation, Social responsibility initiatives. Corporate Reputation Review, 5(1), 71-74. Babbie, E.(1983). The practice of social research. 3rd ed. Wadsworth Publishing Company. Balmer, J. M. T. (1997). Corporate Identity: Past, Present and Future. University of Strathclyde. Bennet, R., & Kottasz, R.(2000). Practitioner perceptions of corporate reputation: an empirical investigation. Corporate Communication. 5(4), 224-232. Bromley, D. B.(1993). Reputation, Image and Impression Management. John Wiley & Sons, Chichester. Bromley, D. B.(2000). Psychological aspects of corporate identity, image and reputation. Corporate Reputation Review, 3(2), 240-252. Brunig, S. D., & Ledingham, J. A.(1998). Organizational-public relationships and consumer satisfaction: The role of relationships in the satisfaction mix. Communication Research Reports, 15, 198-208. Brunig, S. D., & Ledingham, J.A.(1999). Relationships between organizations and publics: Development of a multi-dimensional organization-public relationship scale. Public Relations Review, 25(2), 157-170. Brunig, S. D., & Ledingham, J. A.(2000). Perceptions of relationships and evaluations of satisfaction: An exploration of interaction. Public Relations Review, 26(1), 85-95. Brunig, S. D., & Galloway, T. (2003). Expanding the organization-public relationship scale: Exploring the role that structural and personal commitment play in organization-public relationships. Public Relations Review, 29, 309-319. Cameron, G. T., Sallot, L., & Curtin, P. A.(1997). Public relations and the production of news: A critical review and a theoretical framework. in Burleson, B. (ed.), Communication Yearbook, 20, Sage, Newbury Park, CA, 111-155. Caruana, A.(1997). Corporate reputation: concept and measurement. Journal of Product & Brand Management. 6(2). 109-118. Christen, C. T.(2004). Predicting willingness to negotiate: The effects of perceived power and trustworthiness in a model of strategic public relations. Journal of Public Relations Research, 16, 243-267. Clark, C. E.(2000). Difference between public relations and corporate social responsibility: An analysis. Public Relations Review, 26(3), 363-380. Cutlip, S. M., Center. A. H.,& Broom., G. M. (2000). Effective public relations. 8th. London: Prentice-Hall International. Davis, G.(2003). Corporate Reputation and Competitiveness. NY: Routledge. Deephouse, D. L.(2000). Media reputation as a strategic resource: An integration of mass communication and resource based theories. Journal of Management, 26, 1091-1112. Deephouse, D.(2002). The term Reputation Management: Users, uses and the trademark tradeoff. Corporate Reputation Review, 5, 9-18. Dowling, G.(2001). Creating Corporate Reputations: Identity, Image, and Performance, NY: Oxford University Press. Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organization images and member identification. Administrative Science Quarterly, 39, 239-263. Ehling, W. P.(1992). Public relations education and professionalism. In J. E. Grunig (Ed.), Excellence in public, relations and communication management (pp .439-464). Hillsdale, NJ: Lawrence Erlbaum Associates. Ferguson, M. A.(1984). Building theory in public relations: Interorganizational relationships. A paper presented to the Association for Education in Journalism and Mass Communication. Gainsville, FL. Fombrun, C. J.(1996). Reputation: Realizing value from the corporate image. Boston: Harvard Business School Press. Fombrun, C. J.,& Gardberg, N.(2000). Who is tops in corporate reputation? Corporate Reputation Review, 3, 13-17. Fombrun, C. J., & Van Riel, C. B. M.(1997). The reputational landscape. Corporate Reputation Review, 1, 5-13. Fombrun, C., & Shanley, M.(1990). Whats in a name Reputation building and corporate strategy. Academy of Management Journal, 33(2), 233-258. Gotsi, M., & Wilson, A.M.(2001). Corporate reputation: seeking a definition. Corporate Communications: An International Journal, 6(1), 24-30. Grass, R. C.(1977). Measuring the effects of corporate advertising. Public Relations Review, 3, 39-50. Greyser, S. A.(1999). Advancing and enhancing corporate reputation. Corporate Communications: An International Journal, 4, 171-181. Grunig, J. E.(1993). Image and substance: From symbolic to behavioral relationships. Public Relations Review, 19(2), 121-139. Grunig, J. E., & Huang, Y. H.(2000). From organizational effectiveness to relationship indicators: Antecedents of relationships, public relations strategies, and relationship outcomes. In J. A. Ledingham and S. D. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp.23-53). Mahwah, NJ: Lawrence Erlbaum. Grunig, J. E., & Hung, C. F.(2002, March). The effect of relationships on reputation and reputation on relationships: A cognitive behavioral study paper presented at the PRSA Educators Academy 5th Annual International, Interdisciplinary Public Relations Research Conference, Miami, Florida. Grunig, J. E., & Hunt. T.(1984). Managing public relations. New York: Holt, Rinehar & Winston. Hardin, R.(1996). Trustworthiness. Ethics. 107, 26-42. Hon, L. C.(1997). What have you done for me lately Exploring effectiveness in public relations. Journal of Public Relations Research, 9(1), 1-30. Hon, L., & Grunig, J. E.(1999). Guidelines for measuring relationships in public relations. The Institute for Public Relations. Univ. of Florida, Gainsville, FL. Hooghiemstra, R.(2000). Corporate communication and impression management. Journal of Business Ethics, 27, 55-68. Huang, Y. H.(1998). Public relations strategies and organization public relationships: A path analysis. Paper presented to the conference of the Association for Education in Journalism and Mass Communication. Baltimore, MD. Hutton, J. G.(1999). The definition, dimensions, and domain of public relations. Public Relations Review, 25, 204-208. Hutton, J. G., Goodman, M. B., Alexander, J. B., & Genest, C. M.(2001). Reputation management: the new face of corporate public relations. Public Relations Review, 27, 247-261. Kitchen, P. J., & Schultz, D. E.(2002). Raising the corporate umbrella: Corporate communications in the 21st century. Corporate Reputation Review, 5, 266-268. Ledingham, J. A.(2001). Government-community relationships: extending the relational theory of public relations. Corporate Reputation Review. 27, 285-295. Ledingham, J. A.(2003), Explicating relationship management as a general theory of public relations. Journal of Public Relations Research, 15, 181-198. Ledingham, J. A., & Brunig, S. D.(1998). Relationship management and public relations: Dimensions of an organization-public relationship. Public Relations Review, 24(1). 55-65. Ledingham, J. A., & Brunig, S. D.(2000). Public relations as relationship management: A relational approach to public relations. Hillsdale, NJ: Lawrence Erlbaum Associates. Ledingham, J. A., Brunig, S. D., & Wilson, L. J. (1999). Time as an indicator of the perceptions and behavior of members of a key publid: monitoring and predicting organization-public relationships. Journal of Public Relations Research, 11(2), 167-183. Lewis, S.(2001). Measuring corporate reputation. Corporate Communications. An International Journal, 6, 31-35. Mahon, J., & Wartick, S. L(2003). Dealing with stakeholders: How reputation, credibility and framing influence the game. Corporate Reputation Review, 6(1), 19-35. McMillan, G. S., & Joshi, M. P.(1997). Sustainable competitive advantage ad firm performance: The role of intangible resources. Corporate Reputation Review, 1, 81-85. Preston, L. E., & Sapenza, H.(1990). Stakeholder management and corporate performance. Journal of Behavioral Economics, 19, 361-375. Reputation Institute (n.d.). Corporate reputations. Retrieved April 28, 2002, from http://reputationinstitute.com/sections/who/rep_mn_2.html Schutlz, M., Mouritsen, J., Gabrielsen, G., & Rasmussen, J. (2001). Sticky reputation: Analyzing a ranking system. Corporate Reputation Review, 4, 24-41. Wartick, S. L.(1992). The relationship between intense media exposure and change in corporate reputation. Business Society, 31, 33-49. Wartick, S. L.(2002). Measuring corporate reputation. Business & Society, 41(4), 371-392. Yang, S.(2005). The effects of organization-public relationships on organizational reputation from the perspective of publics. Unpublished doctoral dissertation. University of Maryland. College Park, MD. Yoon, Y.(2002). Exploring preventative roles of public relations. Paper presented at the International Communication Association, Seoul, Korea. |
 |
 |
 |
 |