Âü°í¹®Çå

 

±è°æ¸ð.(2003). ±¹Á¦ ÅÚ·¹Ä¿¹Â´ÏÄÉÀ̼ÇÀÇ Áö¿ªÈ­: ¾Æ½Ã¾Æ ÅÂÆò¾çÁö¿ªÀÇ ¿ª³»±³¿ª¿¡ °üÇÑ Á¾´ÜÀû ºÐ¼®.¡º Çѱ¹¾ð·ÐÇк¸ ¡», 47±Ç 4È£, 294-319.

±è»óÈÆ.(2003). Çѱ¹±¤°í»ê¾÷ÀÇ ±¹Á¦È­ ¹æ¾È: °Å·¡Á¦µµ¸¦ Áß½ÉÀ¸·Î.¡º ±¤°íÇבּ¸ ¡», 14±Ç 5È£, 329-347.

±è»óÈÆ, À̰æ·Ä.(2004). ´Ù±¹Àû ±¤°íȸ»çÀÇ ±¹³»½ÃÀå ÁøÃâ¿¡ ´ëÇÑ ±¹³» ±¤°íȸ»çÀÇ °æÀï·Â Á¦°í¹æ¾È¿¡ °üÇÑ ¿¬±¸.¡º ±¤°íÇבּ¸ ¡», 15±Ç 2È£, 203-225.

±è¿ëÇÐ.(2003).¡º »çȸ ¿¬°á¸Á ºÐ¼® ¡», ¼­¿ï: ¹Ú¿µ»ç.

½Å¿îö.(2004). ±¤°í½ÃÀåÀÇ Àü¸é°³¹æ¿¡ µû¸¥ Áß±¹ ±¤°í°è °æÀïȯ°æÀÇ º¯È­. Çѱ¹±¤°íÇÐȸ (Æí).¡º ÇÑÁß ±¹Á¦ ±¤°íÇÐ Çмú ¼¼¹Ì³ª ÀÚ·áÁý ¡», 91-111.

¿¬ÅÂÈÆ.(2003).¡º ¿Ü±¹ÀÎ Á÷Á¢ÅõÀÚÀÇ »ê¾÷°£ »ý»ê¼º ÆÄ±Þ È¿°ú¿¡ °üÇÑ ¿¬±¸ ¡»(Á¤Ã¥¿¬±¸ ½Ã¸®Áî 2003-5.), ¼­¿ï: Çѱ¹°³¹ß¿¬±¸¿ø.

À̱ԿÏ, ¹Ú¿ø±â, ÀÌ»óµ·.(2000). ¿ì¸®³ª¶ó ±¤°í½ÃÀå¿¡ °ü ÇÑ ¿¬±¸: ±¤°íȸ»ç¿Í ¸Åü»çÀÇ ±¤°íÁýÁßµµ ºÐ¼®À» Áß½ÉÀ¸·Î.¡º ±¤°í¿¬±¸ ¡», 49È£, 141-161.

À̱âÈ«.(2003). Çѱ¹ÀÇ ÀÚµ¿Â÷ ¹× ¹ÝµµÃ¼ »ê¾÷ÀÇ ¼¼°èÈ­ °úÁ¤¿¡ ´ëÇÑ Å½»öÀû ¿¬°á¸Á ºÐ¼®(1980-1999).¡º ºñ±³¿Í Àü¸Á ¡», 2±Ç, 49-69.

ÀÌöÁÖ.(2004). ¿Â¶óÀÎ »çȸ¿¬°á¸ÁÀÚº»ÀÌ ÁöÀ§¿­¸Á¿¡ ¹ÌÄ¡´Â ¿µÇâ: ¿ÀÇÁ¶óÀÎ »çȸ¿¬°á¸Á ÀÚº»°úÀÇ ºñ±³¸¦ Áß½ÉÀ¸·Î.¡º ¾ð·Ð°ú »çȸ ¡», 12±Ç 3È£, 157-199.

Àå´öÁø.(2002). »ê¾÷¿¬°ü±¸Á¶ÇÏ¿¡¼­ÀÇ ±â¾÷Áý´Ü ´Ù°¢È­ Àü·«.¡º Çѱ¹»çȸÇÐ ¡», 36±Ç 2È£, 51-78.

Á¶º´·®, ÇÑ»óÇÊ, ±èº´Èñ.(2001).¡º ±¤°í½ÃÀå°³¹æ¹é¼­ ¡», ¼­ ¿ï: Çѱ¹±¤°í¾÷Çùȸ.

ÇÑ»óÇÊ.(1997). ±¤°í»ê¾÷ÀÇ ±¹Á¦È­¿¡ ´ëÇÑ ½Ç¹«ÀÚÀÇ ÀÇ½Ä Á¶»ç.¡º ±¤°íÇבּ¸ ¡», 8±Ç 1È£, 101-127.

ÇÑ»óÇÊ, ±è»óÈÆ, ½ÅÈ¿Á¤.(2002). ´Ù±¹Àû ±¤°íȸ»çÀÇ ±¹³»½ÃÀå ÁøÀÔ¿¡ ´ëÇÑ ±¤°íÀü¹®ÀÎÀÇ ÀǽĿ¡ °üÇÑ ¿¬±¸.¡º ±¤°íÇבּ¸ ¡», 13±Ç 3È£, 233~ 255.

Çѱ¹ ±¤°í¾÷Çùȸ.(2003).¡º ±¤°í»ê¾÷ ¡», ¼­¿ï: Çѱ¹±¤°í¾÷Çùȸ

Adamic,L.A. & Adar,E.(2003). Friends and neighbors on the Web. Social Networks, 25, 211-230.

Barnett,G.A. & Danowski,J.A.(1992). The structure of communication: A network analysis of the International Communication Association. Human Communication Research, 19(2), 264-285.

Coleman,J.(1990). The Foundations of Social Theory. Cambridge: Harvard University Press.

Feeley,T.H. & Barnett,G.A.(1997). Predicting employee turnover from communication networks. Human Communication Research, 23(3), 370-387.

Granovetter,M.(1985). Economic zction and social structure: A theory of embeddedness. American Journal of Sociology 91, 481-510.

Haley,G.T. & Tan,C.(1999). East vs. West: Strategic marketing management meets the Asian networks. Journal of Business & Industrial Marketing. 14, 91-101.

Haytko,D.L.(2004). Firm-to-firm and interpersonal relationships: perspectives from advertising agency account managers. Journal of the Academy of Marketing Science, 32(3), 312-328.

Iacobucci,D. & Henderson,D.(1996). Network analysis of brand switching behavior. International Journal of Research in Marketing, 13(5), 415-430.

Iacobucci,D. & Hopkins,N.(1992). Modeling dyadic interactions and networks in marketing. Journal of Marketing Research, 29(February), 5-7.

Kim,K.K.(1995). Spreading the net: Consolidation process of large transnational advertising agencies in the 1980s and early 1990s. International Journal of Advertising 14(2), 195-217.

Michell,P. & Bright,J.(1995). Multinational headquarters control of UK subsidiaries¡¯ advertising decisions. International Journal of Advertising 14, 183-193.

Reese,S.D. & Danielian,L.H.(1994). The structure of news sources on Television: A network analysis of ¡°CBS News¡±, ¡°Nightline¡±, ¡°MacNeil/Lehrer,¡± and ¡°This Week with David Brinkley¡±. Journal of Communication, 44(2), 84-107.

Shin,E.H. & Oh,J.H.(2002). Changing patterns of social network structure in composersinger relationships: A case study of the Korean popular music industry, 1927-1997. East Asia, spring, 24-53.

Tansey,R. & Hyman,M.R.(1994). Dependency theory and the effects of advertising by foreign-based multinational corporations in Latin America. Journal of Advertising, 23(1), 27-42.

Tucker,B.A. & Russell,R.F.(2004). The influence of the transformational leader. Journal of Leadership and Organizational Studies, 10(1), 103-111.

Wasserman,S. & Faust,K.(1994). Social network analysis: Methods and applications. Cambridge University Press.

Wray,B.,Palmer,A., & Bejou,D.(1994). Using neural network analysis to evaluate buyerseller relat: E uropean Journal of Marketing 28(10), 32-49.

´ÙÀ½ ÆäÀÌÁö·Î