Âü°í¹®Çå

 

±èÀÏö, Çѵ¿¼·.(2002). ÅëÇÕÀû ¸¶ÄÉÆÃ Ä¿¹Â´ÏÄÉÀ̼Ç(IMC)ÀÇ ½ÇÇà¿¡ °üÇÑ ¿¬±¸.¡º ¾ð·Ð°úÇבּ¸ ¡», Á¦2±Ç 3È£, 111-152.

±èÃæÇö.(1999). ÅëÇÕ¸¶ÄÉÆÃ Ä¿¹Â´ÏÄÉÀ̼ÇÀÇ ÀÌÇØ¿Í ±¤°íÁÖÀÇ ÀνĿ¡ °üÇÑ Á¶»ç¿¬±¸.¡º ±¤°í¿¬±¸ ¡», Á¦43È£, 77-95.

¹ÚÂù¿í.(2001). IMC ½ÇÇà¼öÁØÀÇ ÃøÁ¤À» À§ÇÑ ´ÙÂ÷¿ø ôµµ °³¹ß¿¡ °üÇÑ ¿¬±¸.¡º ±¤°íÇבּ¸ ¡», Á¦12±Ç 2È£, 7-28.

Amy,C. & Schumann,D.W.(1996). Integrated Marketing Communications: Construct Development and Foundations for Research. Proceedings of the 1996 Conference of the American Academy of Advertising, 1-11.

Beard,F.(1996). Integrated Marketing Communications: New Role Expectations and Performance Issues in the Client-Ad Agencies Relationships?. Journal of Business Reaserch, 37, 207-215.

Beard.F.(1997). IMC use and client-ad agency relationships. Journal of Marketing Communications, 3, 217-230.

Biziorek,A.(1996). Agencies redefine their roles, Australian Professional Marketig,(March), 20-23.

Caywood,C.,Schultz,D. & Wang,P.(1991). Integrated Marketing Communications: A Survey of National Consumer Goods Advertisers. Northwestern University Report, Evanston. IL.

Cornelissen,J. & Lock,A.R.(2000). Theoretical Concept or Management Fashion? Examining the Significance of IMC, Journal of Advertising Research,(September/October), 7-15.

Duncan,T.R. & Everett S.E.(1993). Client Perceptions of Integrated Marketing Communications. Journal of Advertising Research, (May/ June), 30-39.

Duncan,T.R. & Caywood C.(1996). ¡°The Concept, Process, and Evolution of Integrated Marketing Communications¡± In Thorson,E. & Moore,J. (eds) Integrated Communications: Synergy of Persuasive Voices, Mahwah, NJ: Lawrence Earlbaum, 13-34.

Eagle,L. & Kitchen,P.J.(2000). IMC, brand communication, and corporate cultures; Client/advertising agency co-ordination and cohesion. European Journal of Marketing, 34(5/6), 667-686.

Ewing,M.T. & Davidson,S.(1997). Integrated marketing communications: an exploratory investigation of industry practices and perceptions in Austrailia. In N.J.Harrison & M.C.Nichollas(eds) Innovation-New Products, Process and Techniques ¥±. 818-821.

Ewing,M.T.,Bussy,N.M., & Caruna,A.(2000). Percieved agency politics and conflicts of interest as potential barriers to IMC orientation. Journal of Marketing Communications, 6, 107-119.

Goldatein,M.(1993). Or Can Agencies Handle It? Advertising Age, 25,(January), 19.

Gronstedt,A. & Thorson,E.(1996). Five Approaches to Organize an Integrated Marketing Communications Agency. Journal of Advertising Research, (March/April), 48-58.

Jochimstholer,E. & Aaker,D.A.(1997). Building brands without mass media. Harvard Business Review,(January/February), 39-50.

Kitchen,P.J. & Schultz,D.E.(1999). A Multi-Country Comparison of the Drive for IMC. Journal of Advertising Research, 39(1), 21-38.

Low,G.S.(2000). Correlates of Integrated Marketing Communications. Journal of Advertising Research,(January/February), 27-39.

McArthur,D.N. & Griffin,T.(1997). A Marketing Management View of Integrated Marketing Communications. Journal of Advertising Research, (Sepetember/October), 19-26.

Merrell,S.(1991). Rethinking Integrated. Advertising Age, 28,(October), 32.

Moss,G.(1993). Integrated marketing: a client task. Advertising Age, 25,(January), 19.

Nowak,G.J. & Phelps,J.(1994). Conceptualizing the Integrated Marketing Communication¡¯ Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research, Journal of Current Issues and Research in Advertising, 16(1),(Spring), 49-66.

Petrison,L.A. & Wang,P.(1996). Integrated marketing communication: executional considerations. In Thorson,E. & Moore,J. (eds) Integrated Communications: Synergy of Persuasive Voices, Hillsdale, NJ: Lawrence Earlbaum, 153-166.

Phelps,J.E.,Harris,T.E., & Johnson,E.(1996). Exploring Decision-Making Approaches and Responsibility for Developing Marketing Communications Strategy, Journal of Business Research, 37, 217-223.

Phelps,J.E. & Johnson,E.(1996). Entering the quagmire: examining the ¡°meaning¡± of integrated marketing communications, Journal of Marketing Communications, 2(3), 173-190.

Phelps,J.E.,Plumley,J., & Johnson,E.(1994). Integrated communications: who is doing what? Paper presented at the annual conference of the American Academy of Advertising, Tucson, Arizona.

Ries,A. & Ries,L.(2002). The Fall of Advertising and The Rise of PR. Harpercollines.

Schneider,L.(1998), Agencies show that IMC can be good for bottom line, Marketing News, 32(10), 11.

Schultz,D.E. & Schultz,H.F.(2003). IMC-The Next Generation, McGraw-Hill.

Schultz,D.E. & Kitchen,P.J.(1997). Integrated Marketing Communications in U. S. Advertising Agencies: An Exploratory Study, Journal of Advertising Research, (Sepetember/October), 7-18.

Schultz,D.E. & Kitchen,P.J.(2000). A Response to ¡°Theoretical Concept or Management Fashion?¡±. Journal of Advertising Research, (Sepetember/October), 17-21.

Schultz,D.E.,Tannebaum,S.I., & Lauterborn,R.F. (1993). Integrated Marketing Communications. Lincolnwood, IL: NTC Business Books.

Thorson,E. & Moore,J.(1996). Introduction, Integrated Communications: Synergy of Persuasive Voices, Mahwah, NJ: Lawrence Earlbaum, 1-10.

´ÙÀ½ ÆäÀÌÁö·Î