[ set DATA_HOME $env(UNIWEB_DOC_ROOT) source $DATA_HOME/init.appl ] ÀÎÅÍ³Ý ¼îÇο¡¼­ Èñ¼Ò¼º ¸Þ½ÃÁö°¡ ¼ÒºñÀÚ ±¸¸ÅÀǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸

Âü°í¹®Çå

 

±èÁ¤±¸(2000). ¹Ì·¡Çü e¸¶ÄÉÆÃ, ¿µÁøBiz.com, 134-137

Àü¼º·ü, ÇãÁ¾È£, ±èÇ嵿(2004). "Èñ¼Ò¼º ¸Þ½ÃÁöÀÇ À¯ÇüÀÌ ¼ÒºñÀÚÀÇ ±¸¸ÅÀǵµ¿¡ ¹ÌÄ¡´Â È¿°ú¿¡ °üÇÑ ¿¬±¸", ¸¶ÄÉÆÃ¿¬±¸ Á¦ 19±Ç 6¿ù, 71-89

Çѱ¹Àü»ê¿ø(1998). "ECȯ°æÇÏ¿¡¼­ÀÇ ¼ÒºñÀÚÇàÅ ºÐ¼®¿¡ °üÇÑ ¿¬±¸", 13

Çѱ¹Àü»ê¿ø(1999). "¼ÒºñÀÚ ´ë»ó ÀüÀÚ »ó°Å·¡ÀÇ ¼º°ø¿äÀÎ ºÐ¼®À» ÅëÇÑ ÀüÀÚ »ó°Å·¡ ½ÃÀå Ȱ¼ºÈ­ Àü·«¼ö¸³", 191

A.R.Rao & KB.Monroe (1988), " The Moderation Effect of Prior Knowledge on Utilization in Product Evaluation", The J ournal of Consumer Research, 253-264.

Anand,Punam,Brian Sternthal (1989) " Strategies for Designing Persuasive Message: Deductions from the Resource Matching Hypothesis" in Cognitive and Affective Response to Advertising, ed. Patricia Cafferata and Alice M. Tybout, Lexington, MA: Lexington Books, 135-160

Brehm,S.S. & J.W.Brehm (1981), Psychological Reactance: A Theory of Freedom and Control, New York: Academic.

Brock,T.C. (1968), " Implications of Commodity Theory for Value Change", In A. G. Greenwald, T. C. Brock, & T. M. Ostrom (Eds), Psychological Foundations of Attitudes, New York: Academic.

Celsi,R.L. & J.C.Olson (1988), " The Role of Involvement in Attraction and Comprehension Processes" Journal of Consumer Research, 15(Sep), 210-224.

Cialdini,Robert B. (1985) Influence: Science and Practice, Glenview, IL; Scott, Foresman.

Crain,E. (1972), Marketing Communications, New York : John Wiley & Sons.

Danna L.Hoffman and Thomas P.Novarrki (1996) " Marketing in Hypermedia Computer-mediated Environments : Conceptual Foundations, Journal of Marketing, 61, 50-68.

Elizabeth Cowley,Andrew A.Mitchell (2003), " The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information" Journal of Consumer Research, (Dec).

Fishbein,M. & I.Ajzen(1974), " Attitude toward objects as Predictors of Single and Multiple Behavioral Criteria", Psychological Review, 81, 59-74.

Fromkin,H.L. (1968), " Affective and Valuational Consequences of Self-Perceived Uniqueness Deprivation", Ph. D. diss., Ohio State University.

Fromkin,H.L. (1970), " Effects of Experimentally Aroused Feelings of Undistinctiveness Upon Valuation of Scarce and Novel Experiences", Journal of Personality and Social Psychology, 16, 521-654.

Fromkin,H.L. (1971), " A Commodity Theory Analysis of Consumer Preferences for Scarce Products", In Proceedings of the 79 th Annual Convention of the America Psychological Association, 6, 521-654.

Inman,J.Jeffery,Anil C.Peter,and Priya Raghubir (1997), " Framing the Deal: The Role of Restrictions in Accentuating Deal Value" Journal of Consumer Research, 24, 68-79

J.A.Howard & J.N.Sheth (1969), " The Theory of Bayer Behavior,", New York, John Wiley & Sons, Inc., 132.

J.W.Alba & J.W.Hutchinson (1987), " Dimensions of Consumer Expertise", Journal of Consumer Research, 13, 454-459.

J.W.Alba & J.W.Hutchinson (1987), " Dimensions of Consumer Expertise", Journal of Consumer Research, 411-454.

Kelman,H.C. (1953), " Attitude Change as a Function if Response Restriction", Human Relations, 6, 185-214.

Knishinsky,A (1982), " The Effects of Scarcity of Material and Exclusivity of Information on Industrial Buyer Perceived Risk in Provoking a Purchase Decision" , Ph. D. diss., Arizona State University.

Lynn,M. (1989), " Scarcity Effects on Value: Mediated by Assumed Expensiveness?" Journal of Economic Psychology, 10, 257-274.

Lynn,M. (1991), " Scarcity Effects on Value: A Quantitative Review of the Commodity Theory Literature", Psychology and Marketing, 8, 67-78.

Lynn,M. (1992), " Scarcity's Enhancement of Desirability: The Role of Naive Economic Theories", Basic and Applied Social Psychology, 13(1), 67-78.

M.Fishbein & I.Ajen (1975), " Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research", Reading, Massachusettea : Addison-wesley. Macrae, C. Neil, Alan B.

Milne,and GAlen V.Bodenhausen (1994), " Stereotypes as Energy-Saving Devices: A Peek Inside the Cognitive Toolbox," Journal of Personality and Social Psychology, 66(1), 37-47

Mary J.Bitner., & Carl Obermiller(1985), " The Elaboration Likelihood Model : Limitation and Extension in Marketing", dvances in Consumer Research, 12, 420-425.

Mental.Susan Powell,James J.Kellaris (200 3), " Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available" Journal of Consumer Research, (March), 531-538.

Morton.J., & Chambers,S.M.(1973), " Selective attention to words and colors", Quarterly Journal of Experimental Psychology, 25, 387-397

Muehling.Darrel D. & Russell N.Laczniak (1988) " Advertising Immediate and Delayed Influence on Brand Attitudes : Considerations Across Message-Involvement Levels", Joural of Advertising, 17 (4), 23-34.

Park C.W. & V. Parker Lessig (1981), " Familiarity and its impact on consumer decision biases and heuristics", Journal of Consumer Research, 8, 223-230.

Petty,R.E.,J.T.Cacioppo,R.Goldman (198 1), " Personal Involvement as a Determinant of Argument-Based Persuasion", Journal of Personality and Psychology, 41, 847-55.

Park,C.Whan & S.Mark Young (1986), " Consumer Response to Television Commercials : The Impact of Involvement and Background Music on Brand Attitude Formation" Joural of Marketing Research, 13(Feb), 11-24.

Petty,R.E.,J.T.Cacioppo (1984), " The Effects of Involvement on Responses to Argument Quantity and Quality : Central and Peripheral Routes to Persuation", Journal of Personality and Social Psychology, 46, 69-81.

Petty,R.E.,J.T.Cacioppo,D.Schuman (1983), " Central and Peripheral Routes to Advertising Effectiveness : The Moderating Role of Involvement", Journal of Consumer Research, (Sep), 135-46.

Verhallen,Henry S.J.Robben(1994), " Scarcity and Preference : An Experiment on Unavailability and Product Evaluation" Jouranal of Economic Psychology, 15, 315-331

Wright,P. (1975) " Consumer Choice Strategies : Simplifying vs. Optimizing", Journal of Marketing Research, 11(Feb), 660-671.

Yun,K,A. (1992), " The Effect of Scarcity Messages and Materialistic Attitudes on Liking, Attraction, and Value", master's thesis, Kansas State University.

Zaichkowsky,Judity L. (1985), " Measuring the Involvement Construct", Journal of Consumer Research, 12(Dec), 341-352.

´ÙÀ½ ÆäÀÌÁö·Î