[ set DATA_HOME $env(UNIWEB_DOC_ROOT) source $DATA_HOME/init.appl ] µðÁöÅÐ ¾ÆÁܸ¶(Digital Adjumma)

Âü°í¹®Çå

 

°í¼±Èñ(2001), "TVµå¶ó¸¶ °ü·Ã±â»çÀÇ ´ã·Ð »ý»ê°ú »çȸÀû ÀǹÌÈ­ °úÁ¤¿¡ ´ëÇÑ ¿¬±¸ : µå¶ó¸¶ ¾ÆÁܸ¶¸¦ Áß½ÉÀ¸·Î", ¿¬¼¼´ëÇб³ ¾ð·ÐÈ«º¸´ëÇпø, ¼®»çÇÐÀ§³í¹®

±è±â¹ü, Â÷¿µ¶õ(2003), "Çѱ¹°¡Á¤ÁֺεéÀÇ ½É¸®Àû Ư¼ººÐ¼®°ú ¼ÒºñÇൿ¿¡ ¹ÌÄ¡´Â ¿µÇâ·ÂºÐ¼® :»ç¸ð´Ô, ¾ÆÁܸ¶¸¦ Áß½ÉÀ¸·Î", Çѱ¹½É¸®ÇÐȸÁö : ¿©¼º, ±Ç3È£

±è±â¼ö(2002),"µðÁöÅнôëÀÇ ¼ÒºñÀÚ Àǽİú Çൿ", ±¤°íÁ¤º¸, 6¿ùÈ£

±è¼±Èñ¿Í ÀÓ¼÷ÀÚ(1995), "»õ·Î¿î ¼ÒºñÀÚÁý´ÜÀ¸·Î¼­ ¹Ì¾¾(Missy)ÀÇ °¡Ä¡°ü ¹× Àα¸Åë°èÇÐÀû Ư¼º¿¡ °üÇÑ ¿¬±¸-20~30´ë ¿©¼ºÀ» Áß½ÉÀ¸·Î, º¹½Ä ¹®È­¿¬±¸, 3±Ç 2È£

±è¿µ¼ö,½Â¹Ì¿µ(2001), "ÀÌ ½Ã´ëÀÇ Çì·ÎÀÎ, ¾ÆÁܸ¶", Á¦Àϱâȹ

¹é¼±±â, ±è½ÂÈñ(2001), "µå¶ó¸¶ ¾ÆÁܸ¶¿¡ ´ëÇÑ ±âÈ£ ÇÐÀû ºÐ¼®À» Áß½ÉÀ¸·Î", ±âÈ£Çבּ¸ Á¦ 10Áý

ÀÌ¿µÈñ(2002), ±¤°í´Â ¿©¼º¼ÒºñÀÚ¸¦ ÀÌÇØÇÏ´Â °úÁ¤ÀÌ´Ù, µµ¼­ÃâÆÇ ¿¹°æ

ÃÖ»óÁø, ±èÁö¿µ, ±è±â¹ü(1999), "Çѱ¹»çȸ¿¡¼­ ¾ÆÁܸ¶ÀÇ »çȸÀû Ç¥»ó°ú ¾ÆÁܸ¶·Ð", Çѱ¹½É¸®ÇÐȸÁö : ¿©¼º, Vol. 4, No.1

ÃÖ»óÁø, ±èÁö¿µ, ±è±â¹ü(2001), "½É¸®Àû ±¸¼ºÃ¼·Î¼­ ÀÇ ¾ÆÁܸ¶ ºÐ¼®", Çѱ¹½É¸®ÇÐȸÁö : ¿©¼º, Vol. 20, No.2

ÃÖÀº½Ç(2002), "TVȨ ¼îÇÎÀÌ¿ë½ÇÅÂ", ¼ÒºñÀڽôë, Çѱ¹¼ÒºñÀÚº¸È£¿ø

ÇÑÀ±Á¤(2002), "¾ÆÁܸ¶, ¾Æ°¡¾¾, ¾ð´ÏÀÇ »çȸ¾ð¾îÇÐÀû ¿¬±¸", Çѱ¹¿Ü±¹¾î´ëÇпø, ±¹¾î±¹¹®ÇÐ, ¼®»ç ÇÐÀ§³í¹®

Çѱ¹ ÀÎÅÍ³Ý Á¤º¸¼¾Å¸(2000), ÀÎÅÍ³Ý ÀÌ¿ëÀÚ¼ö ¹× ÀÌ¿ë ÇàÅ¿¡ °üÇÑ ¼³¹®Á¶»ç °á°ú º¸°í¼­, Çѱ¹ ÀÎÅͳÝÁ¤º¸¼¾Å¸

ÇÔÀÎÈñ(1999), "°¡Á· ÁÖ±âÀÇ º¯È­¿Í ÁֺΠ¿ªÇÒÀÇ µô·½¸¶-¿©¼º ÀâÁö ±¤°íÀÇ ³»¿ë ºÐ¼®À» Áß½ÉÀ¸·Î" °¡Á·°ú ¹®È­, Á¦ 11Áý 2È£

Çã¹Ì¿µ(2001), "TVµå¶ó¸¶¿¡ ³ªÅ¸³­ ¼º¿ªÇÒ ¾ç»ó ¿¬±¸ : MBC ¿ùÈ­µå¶ó¸¶ ¾ÆÁܸ¶ »ç·ÊºÐ¼®", °í·Á ´ëÇб³ ¾ð·Ð´ëÇпø, ¼®»çÇÐÀ§³í¹®

Abela. D.(1997), Clicking the night away : Auses and gratifications approach the Internet use in Malta, http://oberonlabs.com.dabela/

Amstrong & Hegel 111(1996), "The Real Value of On-Line Communities" Harvard Business Review, May-June.

Emmanuel Rosen(2001), The Anatomy of Buzz, Çü¼±È£ ¿Å±è, ÇØ³¿ ÃâÆÇ»ç

Faith Popcorn & Lys Marigold(2000), Ŭ¸¯ À̺ê¼ÓÀ¸·Î (EVEolution), ±è¿µ½Å ¿Å±è, 21¼¼±âºÏ½º

Blau, S.(1964), Exchange and Power in Social Life, New York, Wiley

Lack A. Ackmic & Eytan Adar(2003), "Friends and Neighbors on the Web", Social Networks, Vol.25, pp.211-230

Moe, Wendy(2001), "Buying, Search, or Browsing : Using In-Store Navigational Click-stream to Identify a Typology of Store Visits", Working Paper

Naveen Donthu & Adriana Garcia(1999), "The Internet Shopper", Journal of Advertising Research, May-June, Vol.39, Issue3, pp.52-58

Schouten, John W. and McAlexander, James H.(1995), "Subculture of Consumption : An Ethnography of the New Bikers", Journal of Consumer Research, June, Vol.22, Issue 1, pp.43-61

Yoram Wind(2002), Convergence Marketing : Strategy for Reaching the New Hybrid Consumer, Pearson Education.

´ÙÀ½ ÆäÀÌÁö·Î