[ set DATA_HOME $env(UNIWEB_DOC_ROOT) source $DATA_HOME/init.appl ] ¼ÒºñÀÚ ±¸¸ÅÀǵµ¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â ±â¾÷ÆòÆÇ¿äÀο¡ °üÇÑ ¿¬±¸

Ãâó: Çѱ¹¹æ¼Û±¤°í°ø»ç - ±¤°í¿¬±¸

Âü°í¹®Çå

 

³ëºÎÈ£ ¿Ü.(2001). Çѱ¹±â¾÷ÀÇ ÆòÆÇ°ú °æ¿µÀü·«¿¡ °üÇÑ Á¶»ç¿¬±¸. 2001³â Çѱ¹°æ¿µÇÐȸ µ¿°èÇмú¹ßǥȸ ¹ßÇ¥³í¹®.

À±ÈñÁß, ½Åȣâ.(1997). PRÀü·«·Ð, ¼­¿ï: ÀÌÈ­¿©ÀÚ´ëÇб³ ÃâÆÇºÎ.

Alvesson,M.(1998). The business concept as a symbol, International Studies of Manage-ment and Organisation, 28(3), Fall, 86-108.

Balmer,J.M.T.(1996). The nature of corporate identity: an explanatory study undertaken within BBC Scotland PhD thesis, Department of Marketing, University of Strathclyde, Glasgow.

Balmer,J.M.T.(1997). Corporate Identity: Past, Present and Future. Department of Marketing, Working Paper Series, University of Strathclyde.

Bennett,R. & Kottasz,R.(2000). Practitioner perceptions of corporate reputation: an empirical investigation. Corporate Communications: An International Journal, 5(4), 224-234.

Bernays,F.I.(1977). Down with image, up with reality. Public Relations Quarterly, 22(1), 12-14.

Bernstein,D.(1984). Company Image and Reality: A Critique of Corporate Communications. Holt, Rinehart and Winston, The Advertising Association, Eastbourne.

Bromley,D.B.(1993), Reputation, Image and Impression Management. John Wiley & Sons, Chichester.

Boulding,K.E.(1973). The Image. The University of Michigan Press, Ann Arbor, MI.

Brown,T.J. & Cox,E.L.(1997). Corporate associations in marketing and consumer research: a review. Corporate Reputation Review, 1(1/ 2), 34-8.

Brown,T.J. & Dacin,A.(1997). The company and product: corporate associations and consumer product responses. Journal of Marketing, 61, January, 68-84.

Crissy,W.J.(1971). Image: what is it?. MSU Business Topics, Winter, 77-80.

Dichter,E.(1985). What¡¯s in an image?. Journal of Consumer Marketing, Vol. 2, Winter, 75-81.

Dowling,G.R.(1986). Managing your corporate images. Industrial Marketing Management, 15(2), May.

Dowling,G.R.(1993). Developing your corporate image into a corporate asset. Long Range Planning, 26(2), 101-9.

Fombrun,C. & Shanley,M.(1990). What¡¯s in a Name? Reputation Building and Corporate Strategy. Academy of Management Journal, Vol. 33, No. 2, pp. 233-258.

Fombrun,C.(1996). Reputation: Realizing Value from the Corporate Image. Harvard Business School Press, Boston, MA.

Fombrun,C. & Riel,C.V.(2003). Fame and Fortune: How Successful Companies Build Winning Reputations. Upper Saddle, NJ: Prentice Hall.

Fortune.(1998). America¡¯s Most Admired Companies, March 2, 38-50.

Fryxell,G.E. & Wang,J.(1994). The Fortune¡¯s corporate ` reputation¡¯index: Reputation for what?. Journal of Management, 20(1), 1-14.

Gotsi,M. & Wilson,A.M.(2001). Corporate reputation: seeking a definition. Corporate Communications: An International Journal, 6(1), 24-30.

Grunig,J.E.(1993). Image and Substance: From symbolic to behavioral relationship. Public Relations Review, 19(2). 121-139.

Gates & McDaniel(1972). Profiling the utility image. Public Relations Utilities Fortnightly, 11 November, 32-9.

Gray,E.R. & Balmer,J.M.T.(1998). Managing image and corporate reputation. Long Range Planning, 31(5), 685-92.

Greyser,S.A.(1999). Advancing and enhancing corporate reputation. Corporate Communications: An International Journal, 4(4), 177-181.

Kennedy,S.H.(1977). Nurturing corporate images: total communication or ego trip?. European Journal of Marketing, 11(3), 120-64.

O¡¯Sullivan,T.(1983). Key Concepts in Communication. Methuen, London.

Rindova,V.(1997). The image cascade and the formation of corporate reputations. Corporate Reputation Review, 1(1 and 2), 188-94.

Saxton,K.(1998). Where do reputations come from?. Corporate Reputation Review, 1(4), 393-9.

´ÙÀ½ ÆäÀÌÁö·Î