Âü°í¹®Çå
±âȼ, À̽¿±(2000). ºñ±³ÀÇ °µµ¿Í Á¤º¸¿øÀÇ ½Å·Úµµ°¡ ºñ±³±¤°íÀÇ È¿°ú¿¡ ¹ÌÄ¡´Â ¿µÇâ. ±¤°í¿¬±¸, 46,
175-195.
±èÃæ·Ä, È«Àç¿í(1996). ¼ÒºñÀÚ °ü¿©µµ¿Í ºñ±³±¤°íÀÇ È¿°ú. ±¤°í¿¬±¸, 31, 35-56.
³ª±¤Áø(2002). Á¦Ç°¼öÁذú »óÇ¥¼öÁØ¿¡¼ÀÇ
°í·Á±º°ú ÀüÇü¼º °áÁ¤¿äÀο¡ °üÇÑ ¿¬±¸. Çѱ¹¸¶ÄÉÆÃÀú³Î, 4(1), 1-24.
¸®´ë¿ë(1988). ºñ±³±¤°íÀÇ È¿°ú¿¬±¸. ÇѾç´ëÇб³ ´ëÇпø ¹Ú»çÇÐÀ§³í¹®.
À̹®±Ô, ±èµ¿ÈÆ, ±ÇÇØ¼º,
±èÁö¿µ, ¹Ú¼Ò¿¬(2002). ½ÅÁ¦Ç° Ãâ½Ã½Ã ºñ±³±¤°í¿Í
¸Þ½ÃÁö Ãø¸é¼º È¿°ú : Á¦Ç°Æ¯¼ºÀÇ Á¶Á¤¿ªÇÒ. ±¤°íÇבּ¸,
13(2), 113-145.
Á¶Àü±Ù(1996). ºñ±³±¤°í¿Í ºñ±³ÀÇ ÇüŸ¦ ÃëÇÏÁö
¾ÊÀº ±¤°íÀÇ Åµµº¯¿ëÈ¿°ú ¹× ±× ÀΰúÀû °æ·Î¿¡
°üÇÑ ¿¬±¸. ±¤°í¿¬±¸, 33, 165-197.
È«¼ºÅÂ, °¸í¼±(1993). ºñ±³±¤°íÀÇ
È¿°ú¿¡ °üÇÑ ¿¬±¸. ±¤°í¿¬±¸, 18, 123-140.
Aaker. David A., and Kevin Lane Keller(1990). Consumer Evaluations of Brand Extensions. Journal
of Marketing, 54(Jan), 27-41.
Barry, Thomas E.(1993).
Comparative Advertising: What Have We Learned in Two
Decades?. Journal of Advertising Research, 33(2), 19-29.
Belch, George E.(1981). An Examination of Comparative
and Non-comparative Television Commercials: The Effects
of Claim Variation and Repetition on Cognitive Response
and Message Acceptance. Journal of Marketing Research,
18(3), 333-349.
Broniardzyk, Susan M., and Joseph W.
Alba(1994). The importance of the brand in brand Extension.
Journal of Marketing Research, 30(May), 214-228.
Droge,
Cornelia(1989). Shaping the Route to Attitude Change:
Central Versus Peripheral Processing Through Comparative
Versus Non-comparative Advertising. Journal of Marketing
Research, 26(2), 193-204.
______________, and Rene
Y. Darmon(1987). Associative Positioning Strategies
Through Comparative Advertising: Attribute Versus Overall
Similarity Approaches. Journal of Marketing Research,
24(4), 377-388.
Fiske, Susan T.(1982). Schema Triggered
Affect: Applications to Social Perception. in Affect
and Cognition; The 17th Annual Carnegie Symposium on
Cognition, eds Margaret S. Clark and Susan T. Fiske,
Hillsdale, NJ: Lawrence Erlbaum, 55-78.
Goodwin, Stephen,
and Michael Etgar(1980). An Experimental Investigation
of Comparative Advertising: Impact of Message Appeal,
Information Load, and Utility of Product Class. Journal
of Marketing Research, 17(2), 187-202.
Gorn, Gerald
J., and Charles B. Weinberg(1984). The Impact of Comparative Advertising on Perception and Attitude:
Some Positive Findings. Journal of Consumer Research,
11(2), 719-727.
Gregan-Paxton, Jennifer, and Deborah
R. John(1997). Consumer Learning by Analogy: A Model
of Internal Knowledge Transfer. Journal of Consumer
Research, 24(Dec), 266-284.
Manning, Kenneth C., Paul
W. Miniard, Michael J. Barone, and Randall L. Rose(2001).
Understanding the Mental Representations Created by
Comparative Advertising. Journal of Advertising, 30(2),
27-39.
Martin, Ingrid M., and David W. Stewart (2001).
The Differential Impact of Goal Congruency on Attitudes,
Intentions, and the Transfer of Brand Equity. Journal
of Marketing Research, 38(Nov), 471-484.
Mervis, Carolyn
B., and Eleanor Rosch(1981). Categorization of Natural
Objects. Annual Review of Psychology, 32, 89-115.
Pechmann,
Cornelia, and S. Ratneshwar(1991). The Use of Comparative
Advertising for Brand Positioning: Association Versus
Differentiation. Journal of Consumer Research, 18(2),
145-160.
__________________, and David W. Stewart(1990).
The Effects of Comparative Advertising on Attention,
Memory, and Purchase Intentions. Journal of Consumer
Research, 17(2), 180-191.
Rosch, Eleanor, and Carolyn
B. Mervis(1975). Family Resemblances: Studies in the
Internal Structure of Categories. Cognitive Psychology,
7(Oct), 573-603.
Shimp, Terence A., and David C. Dyer(1978).
The Impact of Comparative Advertising Mediated by Market
Position of Sponsoring Brand. Journal of Advertising,
7(3), 13-19.
Sujan, Mita(1985). Consumer Knowledge: Effects
on Evaluation Strategies Mediating Consumer Judgements.
Journal of Consumer Research, 12(Jun), 31-46.
___________,
and Christine Dekleva(1987). Product Categorization
and Inference Making: Some Implications for Comparative
Advertising. Journal of Consumer Research, 14(Dec),
372-378.
_________, and James R. Bettman(1989). The
Effects of Brand Positioning Strategies on Consumers'
Brand and Category Perception : Some Insights From Schema
Research. Journal of Marketing Research, 26(Nov), 454-467.
Swinyard, William R.(1981). The Interaction Between
Comparative Advertising and Copy Claim Variation. Journal
of Marketing Research, 18(2), 175-186.
Walker, Beth
A., John L. Swasy, and Arno J. Rethans(1985). The Impact
of Comparative Advertising on Perception Formation in
New Product Introductions. in Advances in Consumer Research,
13, ed. Richard Lutz, Provo, UT; Association for Consumer
Research, 121-125.
Wilkie, William L., and Paul Farris(1975).
Comparison Advertising: Problems and Potential. Journal
of Marketing, 39(4), 7-15.
|