[ set DATA_HOME $env(UNIWEB_DOC_ROOT) source $DATA_HOME/init.appl ] ±â¾÷ÀÇ »çȸ°øÇåȰµ¿°ú ±â¾÷±¤°í°¡ ±â¾÷À̹ÌÁö¿Í ºê·£µåŵµ Çü¼º¿¡ ¹ÌÄ¡´Â ¿µÇâ·Â¿¡ °üÇÑ ¿¬±¸

Ãâó: Çѱ¹¹æ¼Û±¤°í°ø»ç - ±¤°í¿¬±¸

Âü°í¹®Çå

 

±è¿ø¼ö.(1990). ¡º±¤°íÇа³·Ð¡». ¼­¿ï : °æ¹®»ç.

±èÀÚ°æ, ±èÁ¤Çö.(2001). °øÀÍ¿¬°è ¸¶ÄÉÆÃ¿¡ ´ëÇÑ °íÂû. ¡ºÇѱ¹¾ð·ÐÇк¸¡», Á¦45-Ưº°È£, 5-40.

¿À¼¼¿µ, ÀÌÁøÈñ.(2000). ±â¾÷±¤°í À¯ÇüÀÌ ±â¾÷À̹ÌÁö Çü¼º¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸. ¡º±¤°í¿¬±¸¡», Á¦47È£, 117-141.

À¯Å¿ë.(1995). ±â¾÷À̹ÌÁö ÃøÁ¤À» À§ÇÑ ¸ðµ¨°³¹ß ¿¬±¸. ¡ºÇѱ¹½É¸®ÇÐȸÁö¡», Á¦8±Ç 1È£, 141-159.

Á¶Çü¿À.(2000). °øÀÍ¿¬°è ±¤°í¸Þ½ÃÁö°¡ ¼ÒºñÀÚÀÇ ÀÇ»ç°áÁ¤ °úÁ¤¿¡ ¹ÌÄ¡´Â ¿µÇâ. ¡º±¤°í¿¬±¸¡», Á¦49È£, 231-249.

ÇÑÀº°æ, ·ùÀº¾Æ.(2003). ±â¾÷ÀÇ »çȸåÀÓȰµ¿ÀÌ ±¸¸ÅÀǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸. ¡º±¤°í¿¬±¸¡», Á¦60È£, 155-177.

ÇÑÁ¤È£.(1999). µµ½ÄÀÌ·Ð(schematheory) ¿¡ ÀÇÇÑ ±â¾÷À̹ÌÁöÀÇ Çü¼º°úÁ¤°ú Àü·« ¿¬±¸. ¡º±¤°í¿¬±¸¡», Á¦44È£, 7-26.

Ȳâ±Ô, Á¶¼±¹è.(1993). ±â¾÷±¤°í¿Í Á¦Ç°±¤°í°¡ ¼ÒºñÀÚŵµ Çü¼º¿¡ ¹ÌÄ¡´Â ¿µÇâ. ¡º±¤°íÇבּ¸¡», Á¦4±Ç, 63-78.

Arnott, N.(1994). Marketing With a Passion. Sales and Marketing Management, 146(January), 64-71.

Barich, H. & Kotler, P.(1991). A Framework for Marketing Image Management. Sloan Management Review, (Winter), 94-104.

Barone, M. J., Miyazaki, A. D., & Taylor, K. A. (2000). The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?. Journal of the Academy of Marketing Science, 28(2), 248-262.

Brian, D. T. & Nowak, L. I.(2000). Toward effective use of cause-related marketing alliances. Journal of Product & Brand Management, 9(7), 474-484.

Brown, T. J. & Dacin, P. A.(1997). The Company and the Product: Corporate Associations and Consumer Product Responses. Journal of Marketing, 61(January), 68-84.

Burgoon, M., Pfau, M., & Birk, T. S.(1995). An Inoculation Theory Explanation for the Effects of Corporate Issue/Advocacy Advertising Campaigns. Communication Research, 22(4), (August), 485-505.

Carringer, P. T.(1994). Not Just a Worthy Cause: Cause-Related Marketing Delivers the Goods and the Good. American Advertising, 10(Spring), 16-19.

Caudron, S.(1997). Forget Image, It¡¯s Reputation That Matters. Industry Week, 3(February), 13.

Crane, F. G.(1990). The Need for Corporate Advertising in the Financial Services Industry: A Case Study Illustration. The Journal of Services Marketing, 4(2), (Spring), 31-37.

Davis, J. J.(1994). Consumer Response to Corporate Environmental Advertising. Journal of Consumer Marketing, 11(2), 25-37.

Drumwright, M. E.(1996). Company Advertising With a Social Demension: The Role of Noneconomic Criteria. Journal of Marketing, 60, (October), 71-87.

Ettenberg, E.(2003). ¡ºNEXT ECONOMY¡», À̼öÁ¤ ¿ª, ¼­¿ï : û¸²ÃâÆÇ.

Fishbein, M. & Ajzen, I.(1975). ¡ºBelief, Attitude, Intention and Behavior¡», Addison-Wesley, 6. Frankental, P.(2001). Corporate social responsibility - a PR invention?. Corporate Communication: An International Journal, 6(1), 18-23.

Garfield, B.(1993). This Heavy-Handed Ad Exploits Someone New. Advertising Age 64, (May 10), 50.

Grass, R. C., Barteges, D. W., & Piech, J. L. (1972). Measuring Corporate Image Ad Effects. Journal of Advertising Research 12, 15-22.

Haedrich, G.(1993). Images and Strategic Corporate and Marketing Planning. Journal of Public Relations Research 5(2), 83-93.

Hartigan, M. F. & Finch, P.(1986). The New Emphasis On Strategy In Corporate Advertising. Business Marketing, (February), 42-29.

Holbrook, M. B. & Batra, R.(1987). Assessing the role of emotions as mediators of consumer responses to advertising. Journal of Consumer Research 14, (December), 404-420.

Jones, J. P.(2002). What¡¯s in a name? Advertising and the concept of Brands, ME Sharp Inc.

Kroll, C.(1996). Consumers Note Marketers¡¯ Good Causes: Roper. Advertising Age 11, (November), 51.

Lantos, G. P.(2001). The boundaries of strategic corporate social responsibility. Journal of Consumer Marketing, 18(7), 595-630.

Lorge, S.(1998). Is cause-related marketing worth it?. Sales & Marketing Management, (June), 72.

Lynch, H. M. & Weigold, M. F.(1988). Choices From Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations. Journal of Consumer Research 15, (September), 169-184.

MacKenzie, S. B. & Lutz, R. J.(1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting Context. Journal of Marketing 53, (April), 48-65.

Mignan, I.(2001). Consumer¡¯s Perceptions of Corporate Social Responsibility : A Cross-Cultural Comparison. Journal of Business Ethics, 30(1), (Mar), 57-72.

Miller, C.(1992). Advertiser Promote Racial Harmony; Nike Criticized. Marketing News 26 (July 6), 1-10.

Moore, D. L. & Hutchinson, I. W.(1985). The Influence Affective Reactions to Advertising: Direct and Indirect Mechanisms of Attitude Change. Psychological Process and Advertising Effects, 65-87.

Murphy, I. P.(1997). Pillsbury Proves Charity, Marketing Begins at Home. Marke ting News 17, (February), 16.

Petty, R. E. & Cacciopo, J. T.(1984). The effects of involvement on responses to argument quantity and quality: Central and peripheral routs to persuasion. Journal of Personality and Social Psychology, 46, 69-81.

Pringle, H. & Marjorie T.(1999). ¡ºBrand Spirit-How Cause Related Marketing Builds Brands¡», NY: John Willey & Sons.

Ross & Patterson(1991). Consumer Perceptions of Organization That Use of Cause-Related Marleting. Journal of the Academy of Marketing Science 20(1), 93-97.

Schumann, D. W., Hathcote, J. M., & West, S. (1991). Corporate Advertising In America: A Review Of Published Studies On Use, Measurement, and Effectiveness. Journal of Advertising, 20(3), (September), 35-55.

Sen, S. & Morwitz, V. G.(1996). Consumer Reactions to a Provider¡¯s Position on Social Issues: The Effect of Varying Frames of Reference. Journal of Consumer Psychology, 5(1), 27-48.

Sheinin, D. A. & Biehal, G. J.(1998). Managing the Brand in a Corporate Advertising Environment: A Decision-Making Framework for Brand Managers. Journal of Advertising, 27(2), (Summer), 99-110.

Sheinin, D. A. & Biehal, G. J. (1999). Corporate Advertising Pass-through onto the Brand: Some Experimental Evidence. Marketing Letters, 10(1), 63-73.

Simmons, C. J. & Lynch, J. G. (1991). Inference Effects Without Inference Making? Effects of Missing Information on Discounting and use of Presented Information. Journal of Consumer Research 17, (March), 477-491.

Smith, G. & Stodgehill ¥², R.(1994). Are Good Causes Good Marketing. Business Week 21, (March), 64-66.

Varadarajan, P. R. & Menon, A. (1988). Cause-Related Marketing: A Coalig-ment of Marketing Strategy and Corporate Philanthropy. Journal of Maketing, 52, (July), 58-74.

Webb, D. J. & Mohr, L. A. (1998). A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned. Journal of Public Policy & Marketing, 17, (Fall), 226-238.

Winters, L. C. (1986). The Effect of Brand Advertising on Company Image: Implications for Corporate Advertising. Journal of Advertising Research(April/May), 54-59.

Zairi, M. & Peters, J. (2002). The impact of social responsibility on business performance. Managerial Auditing Journal, 17(4), 174-178.

´ÙÀ½ ÆäÀÌÁö·Î